www.itp.net/events/sustainability09

ASSOCIATE SPONSORS

LUNCH SPONSOR

EXHIBITOR PARTNER

27th May 2009Park Hyatt Hotel, Dubai

BUSINESS COMMUNITYPARTNER

ENDORSERS

How to be GREEN & PROFITABLE

MEDIA PARTNERS

Event Guide

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Oscar Wendel

Event Director

Dear Delegate,

Twelve months ago, anything painted green and blessed with the word sustainability was a safe

investment offering attractive returns. Concerns for unsustainable lifestyles were driving sales of

products, and pegging back indulgent consumerism and energy consumption. But this last year, we have

watched as the world economy has entered a freefall, and the tables have turned. Companies have begun

to fear that sustainability is little more than a burden on the bottom line.

Yet on the contrary, reality persists. We face finite resources and rapidly growing populations. The

human race has time and again proved its ingenuity, and the economic downturn should be no different

– we should take it and twist it in our favour. It is our opportunity to carry out the work imperative for a

sustainable future.

Whether by choice or necessity, we must learn to be frugal. This does not mean being poor, but being

intelligent. It means using resources wisely and doing more with less.

I am proud to be welcoming this line-up of speakers to our third Building Sustainability into the Middle East

conference. In the light of globalisation, narrow thinking has led to sustainable construction solutions

that are largely the same regardless of location. Today’s conference is a forum that will demonstrate

leadership through ideas, with experts around the world sharing their experience from having planned

and delivered both innovative and proven solutions that reduce energy consumption. Today’s discussions

will lead you to discover ways to further reduce energy consumption by adopting localised practices that

are workable for you, and will assist you in pursuing the approaches best suited for desert climates.

I am glad to welcome you all to this third Sustainability event of Construction Week.

WELCOME

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Agenda p4-5

Speakers p7-12

Corporate profiles p13-17

ITP publications p18-19

Table of Contents

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CONFERENCE MORNING AGENDA

08:00 – Registration & Refreshments

09:00 – Welcoming Address

09:10 – Presentation by Society of Engineers

Maged Farouck Hanna, General Manager, Society of Engineers

09:30 – Case Study: Symbios City - Learning Best Practice in Integrated Urban Planning for Sustainable Developments: • Planning synergies at the earliest stage• Steps of project realisation• Finding workable solutions for maximising resource utilisation in buildings, infrastructure and traffi c systems

Joint Presentation byErik Freudenthal, Manager, GlashusEtt, Stockholm, SwedenHans Strom, General Manager (MENA), Envac

10:30 – Morning Coffee

11:00 – The long-term Advantages Gained from Chilled Beam Technology for Energy Effi ciency, Ventilation and Thermal Comfort

Gunnar Svensson, General Manager, Swegon

11:50 – The WLS process: allowing optimization of decisions related to energy use starting with the pre concept master planning phase and ending with materials and specifi cations

Ivar Krasinski, Principal, Burt,Hill

12:30 – Networking Lunch

STREAM BSTREAM A

08:00 – Registration & Refreshments

09:00 – Welcoming Address and Presentation by Chairman

Positive Development and the weakest linksGreen Buildings are not sustainable; genuine sustainability requires positive social and ecological gains• Can the largely untrained labor force really contribute to positive development and maintain it?• What do we really mean by “greenery”?

Geoff Sanderson, Principal, Green Concepts

09:30 – Presentation on Sustainability in Luxury HotelsBreaking the cycle of inaction• How the interplay between the team (fi nanciers, developers, operators, guest profi le and designers) leads to a cycle of inaction – and how to break it• Maintaining sustainability in operation of buildings – training the work force and identifying and changing short term attitudes

Carolyn McLean, Principal, WoodsBagot

10:00 – Case Study: Staff Accomodation Complex• HVAC System Design• Solar Power• Waste Water Recycling

K. Anbalagan, Managing Partner, Proleed

10:30 – Morning Coffee

11:00 – Using wind Tower Ventilation in Modern Buildings

Ian Jones, Director, Vipac Engineers & Scientists Ltd

11:30 – Q&A Discussion with Speakers & Audience

12:30 – Networking Lunch

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CONFERENCE AFTERNOON AGENDA

14:00 – Panel Discussion: Fine Tuning of Buildings and Overall Recycling and Waste management Programs

Panel Moderator: Mick Dalton, General Manager, MarafeqKelwyn Davies, Waste Reduction Manager, ALDAR Hans Strom, General Manager (MENA), Envac Erik Freudenthal, Manager, GlashusEtt, Stockholm, Sweden

14:30 – Panel and Audience Discussion: Gauging and Upholding the Market Demand for Green Developments in the Midst of an economic downturn• The price elasticity of sustainable developments from end- users • Rationale of sourcing materials locally if production is signifi cantly more energy itensive than transportation• Impact of sustainable design on rent and costs of living• Creating innovative business models and incentives mechanisms to third party stakeholders for sustainability programs

Panel Moderator: Mick Dalton, General Manager, MarafeqMark Grundy, Sustainability & Environment Manager, Aldar Mohammed Shariff, Project Manager, Master Planning, Dubai Sports City Carolyn McLean, Principal, WoodsBagot

15:00 - Afternoon Tea

MINI-WORKSHOP DISTRICT COOLING & PACKAGE PLANTS

15:30 – Mini-Workshop: Overall Planning, Cost Analysis and Energy Demand Requirements • Examples of district cooling compared to package plants

Alan Millin, Director Consultancy, Imdaad

18:00 – Chairperson Closing Remarks & End of Conference

STREAM BSUSTAINABILITY AND ECONOMICS

STREAM AARCHITECTURE AND DESIGN

14:00 – Case Study: Xeritown: A 59 hectare sustainable mixed-used development in Dubailand where 50% comprises builtarea and 50% landscaping• Environmental conditions (wind, sun, humidity) as generators of the urban form • Integrating landscape, architecture and infrastructure in one system where all the parts collaborate to create a socially rich environment • Conserving ecological resources like water, soil, fl ora and fauna to enhance bio-diversity

Farid Esmaeil, Founder, X-Architects

14:30 - Design Integration – a vision for synergies betweenarchitecture, masterplanning, landscape, and systems design

Yahya Jan, Vice President & Design Director, Norr Group

15:00 - Afternoon Tea

15:30 - The Building Blocks of Sustainable Design• Design strategies delivering building performance • Insulation, shading, thermal and energy effi ciency

Nicholas Bailey, Director, Meinhardt

16:00 - Panel Discussion: Sustainability through Architecture & Design • Urban planning improving surroundings and habitat• Encouraging a pedestrian orientated city scape over car- oriented urban transportation developments • Minimize energy consumption through active and passive means from a developer- as well as user level

Lee Allen, Associate, CracknellNicholas Lander, Regional Head of Sustainability, AtkinsYahya Jan, Vice President & Design Director, Norr GroupIvar Krasinski, Principal, Burt,Hill

17:00 – Chairperson Closing Remarks & End of Stream A

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With more than three decades in the region Geoff Sanderson is one of the leading authorities on the changing landscapes in the

Middle East. A former president of the Australian Institute of Landscape Architects, Sanderson is a frequent speaker at conferences

and contributor of articles to publications. Key projects of Green Concepts include Al Raha Beach Abu Dhabi; Dubai Creek

Extensions; Abu Dhabi Airport Midfield Terminal and Emirates Sunland development, Um Al Qwain.

Geoff Sanderson obtained his Master of Science in Horticulture from Melbourne University Australia and also completed a Bachelor

of Landscape Architecture at RMIT. He practiced as a landscape architect, mainly in private enterprise, since 1972 and as a

horticulturist since 1967. He has worked for 19 years in the Arabian Gulf region - six years in Bahrain and 13 in the UAE.

Geoff SandersonPrincipal, Green Concepts

CONFERENCE CHAIRMEN AND MODERATORS

Mick DaltonGeneral Manager, Marafeq

Mick Dalton, the past chairman of BIFM, is the General Manager for Marafeq handling overall management and development of

the company. Dalton was senior director of property management Emaar for two years, developing and managing all their FM and

commercial leasing activities in Dubai. He was instrumental in setting up a best practice FM team and a property handover and

commercial leasing business.

Marafeq FM operates across the emirates, in particular Abu Dhabi, Sharjah and Dubai. Marafeq FM works for a large number of

companies managing residential, retail, commercial and industrial buildings offering all aspects of FM and consultancy services.

Hard services include air conditioning systems, variable-air-volume and ductwork cleaning as well as high, medium and low-

voltage systems, drainage and water purification. They also handle fire fighting and prevention systems, security, building fabric and

civil works. Soft services include landscaping and internal/external plant care, irrigation and swimming pool maintenance.

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Oscar has had a focus on environment and worker rights since heading up the conferences of Construction Week in 2008. The GCC

Leadership Summit on labour management stands out in having become an annual event with international recognition. Current

projects include expanding the activities and coverage of Construction Week into new territories including Iraq and Libya.

Oscar has a Master’s in business administration from Stockholm and a Master’s in literature from Uppsala, starting his career in

project management of civil works for mobile networks in South America. With experience in the rescue forces during his military

service he later worked in Indonesia supporting aid operations with telecommunication for tsunami struck regions in 2004. Moving

to London, Oscar changed career paths and was the Senior Content Manager of Global Events at the Financial Times. Before moving

to Dubai, Oscar taught a seminar in American literature at Hamburg University for one semester.

Jamie Stewart began his journalistic career in New Zealand and Thailand before relocating to London, UK. He gained his MA in

Journalism, specialising on the topic of press freedom and economic progress in the Middle East. He has since been writing on

the GCC construction industry for Construction Week magazine where he works closely with PMV Middle East, the GCC-wide Plant

Machinery and Vehicles magazine. Jamie’s work has been published in newspapers, magazines and online in Australasia, South

East Asia, Europe and the Middle East.

Oscar WendelEvent Director, Construction Week

Jamie StewartSenior Reporter, Construction Week

CONFERENCE CHAIRMEN AND MODERATORS

Alan Millin is a UK registered Chartered Engineer (CEng) holding LEED accreditation (LEED AP). Alan specialises in HVAC, building

energy simulation and cost modelling. He also holds an MSc. in Software Development and is a noted thinker.

He is a Fellow of the Institute of Healthcare Engineering and Estate Management (FIHEEM) and also of the Institute of Refrigeration

(FInstR) while enjoying Member grade of several other UK engineering and management institutions including the British Institute

of Facilities Management and the British Computer Society.

Alan has more than 20 years of international experience, most of which has been in the Middle East with over 10 years experience

in the UAE.

As Director of Consultancy with Imdaad, the Facilities Management division of Dubai World, Alan leads the provision of facilities

management consultancy services to group and non-group clients.

Alan MillinDirector Consultancy – Imdaad LLC

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Carolyn has been with Woods Bagot for 8 years and has worked in the Dubai, Sydney and Kuala Lumpur offices. She has a wide

range of experience in the UAE, Australia and Malaysia having worked on retail, hospitality, high rise mixed use, interior & health

related projects over the past 15 years.

Holding a Bachelor of Architecture from the South Australian Institute of Technology, Carolyn takes a creative approach to her

design work and is committed to leading the implementation of Sustainable Design Principles and Solutions within the Woods

Bagot Dubai Studio.

Carolyn uses her sustainability and construction knowledge together with her management skills to implement solutions not

currently used in the UAE which deliver market superiority as well as environmental and economic advantages.

Recent works include a review of Shaza Hotel Design Guidelines relative to LEED and amendments to guidelines to align them with

LEED Silver compliance requirements.

Carolyn McLeanPrincipal, Woods Bagot

Born 1944 in Sweden, Gunnar has been working with the company for 30 years. A Technical engineer, he graduated 1966 from the

Technical High School in Karlstad and joined the Swegon company group in 1979. He started to work with technical issues and

development and is one of the persons behind the development of Chilled Beams.

Before moving to Dubai Mr. Svensson’s task was to establish new companies in Europe as an Export Development Manager. He

started the Dubai company in the beginning of 2008 where Swegon’s focus for the Middle East market is Chilled Beams, Heat

Recovery Units and Displacement Ventilation. Mr. Svensson was one of the writers of the REHVA book “Chilled Beam Application

Guidebook” which was launched 2006. Additionally he has been a member of the Swedish HVAC association since 1968 and is

member of ASHRAE .

Gunnar SvenssonRegional Manager Middle East, Swegon

Hans Strom has been working for the Swedish Company Envac for more than 20 years

Envac is the inventor and global market leader in automated waste collection. Envac develop and sell underground network

systems for transportation of municipal and commercial waste. With the Envac solution the collection and transportation of waste

is fully automated, safe and environmentally advantageous. The installation of an Envac system leads to a drastic reduction of road

transportation of waste, improved hygiene and enhanced occupational health and safety standards. The Envac waste collection

system supports source separation.

Hans StromExecutive Chairman, Envac Middle East and India

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Nicholas Bailey is the Country Manager for Meinhardt’s operations in the Kingdom of Bahrain, Oman and Saudi Arabia. Nicholas

has over 15 years of diversified portfolio of professional experience in the field of architectural design and construction of large-

scale building projects, including 4 years in the Middle East. Some of his work include the Nomas Towers in Bahrain, Salmiya

Towers and Shangri-La Hotel in Kuwait, Akaria Tower in Saudi Arabia, Century City in Qatar and Bombay Dyeing’s mixed use

development in Mumbai India.

Nicholas recently won the inaugural Middle East Architect Awards 2008, the most prestigious award dedicated to the region’s

architecture industry. Judges called Nicholas’ work ‘poetic’, ‘refreshing’ and ‘responsible’. Nicholas’ clear facility for design has

created environmentally-sensitive structures that are aesthetically understated yet functionally significant.

Nicholas Bailey, DirectorMeinhardt

Farid Esmaeil is the founding partner of x-architects, a leading architecture and urban design practice in Dubai. He graduated from

the American University of Sharjah (AUS) in 2003. His design work addresses issues of contemporary society, urban identity, and

architecture. Farid has been the driving force in conceptual projects such as ‘Xeritown’ 60 hectare sustainable city in Dubai, and ‘Al

Nasseem’ a 12 hectare community development in Al-Ain, amongst others.

Farid has lectured and exhibited work in various universities and institutions worldwide, including Venice Biennale 2008, AUS,

Technical University [TU] Berlin, AIA Berlin 2002, and Archiprix international Architecture thesis program. His design work has won

numerous awards including the regional Holcim Award 2008, and cityscape awards 2008 Dubai. He has contributed to Al Manakh,

Architecture+, Art and Architecture and numerous other publications. Farid is also founding member of Architecture Association in

UAE and currently serving in its board of directors.

Farid EsmaeilFounder, X-Architects

Lee Allen is a Landscape Architect with 15 years of experience practicing in the UK, South Africa, Australia and the Middle East. Lee

has been accepted as a member of the Chartered Landscape Institute (MLI) and the Australian Institute of Landscape Architects

(AILA).

Lee is the coordinator of sustainable initiatives for Cracknell Landscape Architects and is based in Dubai. Lee was the first LEED

AP in the UAE and is a member of the Emirates Green Building Council Technical committee.

Lee AllenAssociate, Cracknell

Farid Esmaeil

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Kelwyn DaviesAldar Properties PJSC

Kelwyn Davies works with ALDAR Properties PJSC, Abu Dhabi. He works within their HSE Team as Manager – Environment & Waste,

where he is developing Integrated Waste Management strategies across the company. His remit covers ALDAR offices, ALDAR

Academies, ALDAR construction sites, and completed ALDAR facilities – including residential, commercial, hospitality, leisure and

other business streams.

A Chartered Civil Engineer with over 30 Years experience he is a designated European Engineer (Eur Ing) and his experience includes

waste management facilities and strategies plus development infrastructure, highways, transportation and the Environment.

He has worked in numerous countries including Macedonia, Hungary, Estonia, Poland, Czech Republic, Latvia, Bulgaria, St Vincent

and The Grenadines, Turkey, Egypt, Jordan, India and the United Arab Emirates.

Today, Kelwyn will contribute on Waste Management Planning – where order and efficiency in the re-use of resources, starting at

the construction phase, not only supports the environment but also delivers a benefit to ALDAR’s operation.

Ivar Krasinski, is the leader of the majority of Burt Hill’s high-rise projects, with vast experience in large mixed-use complexes.

An understanding of client branding, image and their link to the financial plans of developers forms the foundation for each of the

designs he undertakes. His studio is responsible for most of the progressive work under the Burt Hill banner, with rigorous one-

of-a-kind processes feeding into each project yielding unique results.

Interviewed in MEP Middle East Magazine, Krasinski argues that, from an integrated design scenario, “the MEP guys should be

involved in that process very early. We should have the energy modeling done from the very earliest phase, even before the building

shape or intention has been decided upon. All of these things require the involvement of MEP engineers, because they are the ones

who can run the energy models for us and help us interpret the data.

“As designers, we can do some of that, but an MEP engineer will have the extra expertise to really make the most of that process.

So it is very important to bring in MEP at the very beginning, absolutely. And especially now, if you think about the potential energy

savings on building orientation being in the order of 30%, those kinds of energy models should happen long before the client even

sees what the building might look like.”

E. Ivar Krasinski, RA, NCARBPrincipal, Burt,Hill

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Yahya JanVice President and Design Director NORR Group Consultants International Limited

Yahya Jan is Vice President and Design Director at NORR Group Consultants International Limited. Mr. Jan has 20 years experience in architectural design and has been a member of the firm’s Dubai office since 1996. During this time, Mr. Jan has won numerous international design competitions throughout the region, including high-rise office and residential towers, retail malls, hotels, and multi-use complexes.

Prior to moving to Dubai, Mr. Jan worked for ten years in the US with design offices in New York and Boston. Mr. Jan’s architectural and master-planning projects in the US and the Middle East have been selected for design awards and have been published in leading professional journals worldwide.

Yahya Jan undertook his undergraduate and graduate studies at Princeton University, receiving a Bachelor of Science (Architecture & Engineering) degree in 1986 and a Master of Architecture degree in 1989. He has taught at Princeton University and has served on design juries at universities in the US, Middle East, and Asia. Mr. Jan is a licensed architect in New York and is a member of the American Institute of Architects.

Erik FreudenthalHead of Communications, GlashusEtt

Mr Erik Freudenthal is the Head of Communications of the environmental information centre GlashusEtt which is situated right in

the middle of Hammarby Sjöstad.

Hammarby Sjöstad has been Stockholm’s largest urban development project for many years. It is an exciting district where the City

of Stockholm has imposed tough environmental requirements on buildings, technical installations and the traffic environment, from

day one. To attain these goals integrated planning, innovative solutions and new technologies have been necessary.

The eco-innovative area has quickly gained worldwide reputation; in 2008, GlashusEtt received over 11,500 visitors. The “Hammarby

model” has also been exported — to Russia and the United Kingdom, for instance, as well as to China, where the city Hohhot has

gained inspiration from Hammarby Sjöstad.

Anbalagan.K Managing Partner and Lead Mechanical Engineer, Proleed

K. Anbalagan or ‘Anbu’ as he is known in the Construction industry, is a Mechanical Engineer with over 25 years of experience

in the Middle East. He is a Leed Accredited Professional from USGBC, member of ASHRAE and BCA (Building Commissioning

Association). As a founder member and President of the Society of Indian Engineers-UAE, he has also organized and conducted several technical seminars and workshops.

Mr. Anbalagan started his career in 1984 in India before moving to the UAE in 1990. He has worked with leading industry experts like

Atkins, Arabtec, Mario Associates etc and was part of many prestigious projects.

With a vision to provide high quality and cost effective solutions to Clients and develop a team of highly qualified engineers, Mr.

Anbalagan started the company ‘Proleed’ in 2005. Proleed Engineering Consultants have been involved in the areas of Design,

Contract Administration and Leed Certification, of projects ranging from High-Rise residential and commercial buildings, Five

star hotels and Resorts, Shopping Malls, Hospitals, etc.

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Mohammed ShariffProject Manager, Master Planning, Dubai Sports City

Ian has covered projects covering Australia, Asia and Middle East. These include West Kowloon Cultural Centre, Hong Kong - Keppel

Bay Towers, Singapore - Central World Tower, Thailand - Dubai Festival City, Dubai, Burj Dubai Tower and Residences in Dubai

Previously to this position Ian was the Director, Built Environment Engineering at Vipac Engineers & Scientists Ltd, Australia. His

responsibilities included Vipac’s design, consulting and testing activities in the buildings construction & Infrastructure industries.

Typical projects included

Eureka Tower - Melbourne (wind)

Church Place - Melbourne (solar access)

Lifestyle Apartments - Melbourne (vibration isolation)

Riverwild Development - Falls Creek (weather protection)

Ian JonesDirector International; Buildings & Infrastructure Services, Vipac

As the Sustainability & Environment Manager, for ALDAR Properties, Mark Grundy is responsible for ensuring that the principles of

sustainable development are taken in to consideration during decision making, with the aim of achieving continuous improvement

is sustainable performance at ALDAR Properties. He joined the ALDAR family in June 2008.

Mark has over 16 years of experience as an environmental consultant and engineer within a variety of sectors including property

development, power, infrastructure, and oil and gas. His vast project experiences in sustainability and environmental management,

includes development of sustainable design guidelines, impact assessments, strategic assessment, policy development, due

diligence, auditing, engineering, feasibility studies, overall management systems, and project management.

He has been in the United Arab Emirates for the past 3 years. Prior to joining ALDAR, Mark was the Environmental Manager for

Mott MacDonald for their Middle operation.

Mark Grundy Sustainability & Environment Manager, ALDAR Properties, PJSC

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ASSOCIATE SPONSORS

‘Proleed’ signifies Professional Leaders in Energy Efficient Designs. Services offered include MEPConsultancy (Mechanical,

Electrical, Plumbing), providing Green and Sustainable designs, Contract Administration, Testing and Commissioning, Value

engineering, Energy modeling, LEED Certificationsupport and other Energy Management solutions.

Since the inception in early 2005 with a team of a few engineers operating from Dubai, today Proleed has a full fledged team of over

35 technical staff in the areas of Design, Contract administration, Cadding, LEED related and Energy modeling activities, operating

from Dubai and Ajman.

Proleed’s project segmentation consists of 5-Star Hotels and Resorts, High Rise Commercial and Residential Buildings, Shopping

Malls, Hospitals and Educational services. Some of the major projects carried out for Mechanical Designs are – Marriott-DHCC,

Palm Al Fattan Hotels & Resorts, Al Harthy Shopping Complex in Muscat and 32 storied Office Complex at DIFC. Design and

Contract Administration projects include Hilton Resorts-Ras Al Khaimah, 30 storied Office Complex at Tecom, IMT Academic and

Accommodation Blocks etc..

Proleed is also part of the design team for LEED Certification process in various prestigious projects inSaadiyat Island, Jumeirah

Village and The Palm. As members of accredited bodies like the USGBC, BCA, EGBC etc, Proleed’s team of qualified engineers

always strives to learn new technologies and offer cost effective, value engineered and sustainable solutions to meet and exceed

our Client’s expectations.

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The Swedish company Swegon, one of the leading suppliers of indoor climate, offers an exceptionally diverse product range which

comprises air distribution and chilled beams, air handling units, acoustics and flow control ranges.

Swegon’s mission is to create a healthy and energizing indoor climate. “The wellbeing of people who spend time indoors combined

with better operating economy and energy-efficiency are our main concerns”, explains Gunnar Svensson, Reagional Manager

Middle East.

Swegon has over 60 years of experience and know-how in the field of indoor climate. Many comprehensive solutions and individual

components enable Swegon to handle all types of tasks – from the most basic and simple to the biggest and most complex.

Swegon follows the philosophy of ‘Green Building’: the practice of decreasing the use of energy in an operating building while

reducing building impacts on human health and the environment. This is achieved through better design, construction, operation,

maintenance and removal.

Swegon’s headquarters, production and technical development are located in Sweden and the company enjoys exports throughout

the world. With subsidiaries all over Europe, Dubai and the USA and more than 950 employees, Swegon reached a turnover of €220

million in 2007.

“We offer more than our competition – highly innovative products which are based on a professional research and development. The

customers appreciate the added value they receive when choosing Swegon,” says Mr Svensson.

For further information please contact:

Gönna Petersen

Public Relations Manager

Phone +46 31 89 58 05

Email gonna.petersen@swegon.se

ASSOCIATE SPONSORS

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Roca is world leader in defining bathroom experiences, a leading company that looks to the future and is proud is of its past. The

Roca Group has been owned by the Roca family since 1917. Its stability and commitment to growth are based on controlling a

100% stake. Since 1974, the company has been managed by a team of professionals who are independent from the family. Roca is

a multinational corporation that has arisen from international expansion based on the acquisition of companies in the bathroom

fittings sector, works in all time zones, and communicates in over 40 languages all over the globe. With a harmonious and coherent

product catalogue, it facilitates architecture and interior design projects of all kinds.

Roca products are shaping lifestyles in different societies worldwide with more than 23,000 employees and 59 factories, 4 continents,

17 countries The company has operations in progress in 135 markets on 5 continents. The Net sales in 2007 were 1.783 Billion

EUR.Products Include: Bathroom ceramics, Taps, Hydromassage baths, Cast iron baths, Shower trays, Shower screens, Furniture,

Hydro-saunas, Accesories, Sinks, Kitchen taps, Ceramic wall and floor tiles, Spas.

Roca DESIGN CENTER, an international design centre with an international team of over 120 professionals (designers, technicians

and engineers).

Roca INNOVATION LAB is about anticipating future customer needs and considers the aging society, globalization, mobility,

individualism, the environment, health care – wellness, family type – habitat and convenience and comfort.

Focusing in energy & water saving Only 2.5% of the world’s surface water is fresh water and of this only 0.4% is to be found in rivers

and lakes. Many of the world’s countries experience shortages, which are expected to get worse in the years to come. Only in Spain,

every year, 450,000 million litres of water pass through Roca products: 1.3 million litres a day.

Roca commitments, as a world leader, is firmly committed to the environment by saving energy and water and by assuming its

responsibility to develop new environmental programmes. We create products with the minimum environmental impact. We optimize

energy and limit consumption. We priorities the use of clean energy resources such as natural gas. We apply the same cutting-edge

sustainable development criteria in every country. We develop and gradually implement programmes such as “Zero Waste”.

Our final aim is to develop and deliver the best solutions for improving daily life. The leading global bathroom brand, today and

tomorrow.

LUNCH SPONSOR

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InterfaceFLOR is the modular flooring division of Interface Inc., based in Atlanta, USA. The company is a worldwide leader in the

production of environmentally-responsible modular floor coverings and specialises in the design, manufacture and supply of carpet

tiles for the commercial and residential floor. InterfaceFLOR invented the concept of the carpet tile nearly 50 years ago, and has been

systematically developing it ever since. In addition, it has also become widely recognised as a pioneer in sustainable manufacturing

and business practices, and has won many prestigious accolades for its environmental initiatives. During the mid nineties, the

company’s founder and chairman, Ray Anderson, put the company on track to becoming the first sustainable company by 2020.

Now defined as Mission Zero, the company’s drive to achieve a zero environmental footprint is a central part of the organisation’s

ethos and culture. To date, through Mission Zero, Interface has generated over $372 million in costs avoided. Energy efficiency

programmes and a commitment to renewable energy has resulted in a 82% reduction in CO2 emissions on an absolute basis since

1996 and further changes to the production process have also allowed for an 75% reduction in global water intake.

InterfaceFLOR is a founding member of Emirates Green Building Council and its portfolio of products help meet the criteria in

different Green Building Rating Systems, such as LEED or Green Star – both consensus based standards for developing high

performance, sustainable buildings. In fact, there are currently only 8 LEED Commercial Interiors Platinum certified projects

and 6 have InterfaceFLOR carpet tiles installed. InterfaceFLOR also offers climate neutral products to customers through its

Cool Carpet® programme- whereby certified projects offset gas emissions generated during the lifecycle of a carpet. For more

information on how we can help you in “Building Sustainability into the Middle East” please contact us on 04-3368778 or visit our

websites: www.interfaceflor.eu; www.interfacesustainability.com

EXHIBITOR PARTNER

Zawya is a mission-driven company with a purpose of turning business into an agent for prosperity, innovation and progress to

transform the Middle East into a better place to live and work in. In pursuing this mission, we provide business professionals with

an information service that helps them understand and develop the regional business environment.

Zawya is an independent media and information company with more than 100 professionals based in Dubai

and Beirut. For the past seven years, the company has been creating, maintaining and delivering Middle East business

information for business professionals. Today our information platform has more than 250,000 users around the world.

For more information visit www.zawya.com

BUSINESS COMMUNITY PARTNER

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ENDORSEMENTS

The Middle East Association is the UK’s premier organisation for promoting trade and relations with the Middle East, North Africa,

Turkey and Iran. The members of the Association cover all sectors of industry and commerce including: Banking, Finance, Law,

Consultancy, Manufacturing, Retail, Education and Training, and are responsible for the vast majority of all UK investment and trade

with the region. Small and Medium Enterprises are particularly encouraged to join the Association.

The Contractors’ Association (UCA) is a public welfare organization set up in accordance with federal law No. 6 for 1974 for public

welfare associations. It was registered and proclaimed by ministerial decree No. 137, issued by the Minister of Labor and Social

Affairs on September 15th, 1985.

The principal objective of the UCA is to strengthen the UAE construction industry and the construction contracting business so that

they can sustain their positive role in the task of national development of the UAE.

Society of Engineers was established since 1979 to provide excellent services to the engineering Sector in the UAE. The vision of

the Society of Engineers is “Towards the Engineering Practices in the UAE”.

The UAE Society of Engineers established training and development center to strive and to develop the professional abilities of the

engineers in both government and private sectors.

Society of Engineers is participating in all the engineering activities in the UAE and GCC countries such as conducting conferences,

symposiums and training courses. The Society distributes and publishes many materials relating to the Engineering Field. These

include:

World of Engineering magazine

Consultancy Directory

Building & Construction Directory

Enpark, the Energy and Environment Park is a Free Zone spanning over 8 million square feet of office, research centre, residential,

educational and leisure facilities located in Dubai, United Arab Emirates.

Enpark is a special destination for clean energy and environmental technology companies to operate and a fully-integrated

knowledge community that includes programs, services, partnerships and amenities to support the success of environment

companies and their employees. ENPARK’s ambition is to offer a world class sustainable lifestyle and build a sustainable culture.

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Construction Week covers all aspects of the construction industry and keeps its readers up to date with the latest news, trends, and projects in the region. It includes in-depth interviews, features and special reports as well as a project focus section that gives full details on upcoming projects across the Gulf, enabling clients to source leads and spot current business opportunities. Construction Week has grown from strength to strength since its launch at the Big 5 in 2003. The magazine began with a circulation of 5,000, and today 36,113 readers devour the print version, while over 26,000 read the online edition. Construction Week has grown to be respected for its independent editorial coverage, covering all aspects of the construction industry, whether it be news and analysis, trends, project updates, special reports or in-depth interviews and features.

The magazine also includes an appointments section, as well as tenders and business leads that give both local and international contractors the inside track when it comes to bidding for the region’s new projects.

Construction Week underwent a major design overhaul in May 2007, which readers have responded to immensely well. The new format includes some additions to the original editorial, including an ‘on-site talk’ page, which provides a forum for construction experts to debate and find solutions to the issues affecting the industry.

In 2006, Construction Week won international editorial recognition at the Tabbie Awards, which rewards excellence in trade publishing. And building on the solid reputation gained over the last few years, 2007 saw the magazine’s coverage continue to be used as a point of reference for several major international newspapers, including the New York Times.As you can see, Construction Week has grown to become a supreme product, respected in the Middle East and recognised internationally.

ABOUT ITP BUSINESS & CONSTRUCTIONITP Business Publishing is the largest trade publisher here in the Middle East. Our editors report on the growth and development of the GCC across all major industries. To date, Construction Week acts as the initiator and focal point for development within the group, overarching all other construction titles.

ITP PUBLICATIONS

Facilities Management Middle East delivers news, data, analysis and strategic insights for the region’s facilities management contractors, developers and property agents. It informs its readers about the latest trends and products in the market as well as the best strategies to adopt.

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ITP PUBLICATIONS

Mechanical Electrical Plumbing Middle East is a monthly magazine that delivers news, data, analysis and strategic insights for the region’s mechanical, electrical and plumbing contractors, as well as those specifying the MEP components needed for new developments. The publication is designed to enhance readers’ knowledge and provide them with the insights they require to make effective purchasing decisions, plan successful MEP implementations and execute perfect projects.

Middle East Architect is a monthly magazine that provides architects and associated professionals operating in the GCC with the latest news and trends in the market. It is designed to enhance its readers’ industry knowledge and keep them updated with the developments being planned across the region. Middle East Architect includes news, features, comment, data, analysis, products, tenders and case studies covering the sector.

Utilities Middle East delivers insights for senior professionals working within the utilities sector across the GCC. It is targeted at end users from the region’s water, electricity and gas industry and includes news, features, comment, data, analysis and case studies covering the sector.

The Gulf is a weekly business and current affairs magazine published by the international division of Al Hilal Publishing Group. It is available on newsstands as well as through www.thegulfonline.com. The Gulf is read by senior executives and policymakers based in the Middle East or with an interest in the region. With offices in Bahrain and London, the publication has correspondents in the six countries of the Gulf Co-operation Council (GCC) as well as in Europe, North America and Asia.

ITP BUSINESS PUBLISHING CO. LTD.Aamal House, IMPZPO Box 500024, Dubai, United Arab EmiratesTel: +971 4 435 6000, Fax: +971 4 435 6080, Email: subscriptions@itp.com, www.itp.com/subscriptions