susannah bleakley -...
TRANSCRIPT
![Page 1: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/1.jpg)
Susannah Bleakley Morecambe Bay Partnership
![Page 2: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/2.jpg)
![Page 3: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/3.jpg)
![Page 4: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/4.jpg)
700 Days to Transform the Bay
• Aims to bring more visitors who stay
longer, travel sustainably, spend more and
repeat their visits.
• Build capacity in the private sector, with
the infrastructure connections, skills,
knowledge and tools they need to create a
more compelling destination.
![Page 5: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/5.jpg)
Long term economic benefits
• Aim 3% uplift in tourism spend &
employment by 2016
• Increase in tourism revenue of £15M
• 268 new indirect jobs (cost/job £1,940)
• Safeguard a further 8,200 jobs.
![Page 6: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/6.jpg)
![Page 7: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/7.jpg)
![Page 8: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/8.jpg)
![Page 9: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/9.jpg)
![Page 10: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/10.jpg)
![Page 11: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/11.jpg)
![Page 12: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/12.jpg)
CCF – Headlines
• 700 Days to transform the Bay
• 12 Partners
• 12 Projects, arranged in 4 themes
• £0.52M ask of CCF
• £0.72M Total Scheme
• Decision in December 2012
• If successful –delivery 2013-15
![Page 13: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/13.jpg)
CCF – 700 Days Partners
Re-Visioning The Social, Natural
& Built Environment
![Page 14: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/14.jpg)
“The tourism industry has, to a great extent not, moved with the times." Lancashire County Council
![Page 15: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/15.jpg)
1 in 3 young people in the most deprived
DCLG indices of Deprivation 2010
![Page 16: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/16.jpg)
In Barrow
• 1 in 4 of the population, 1 in 3 young
people, living in the top 10% most
deprived areas.
• 52% in top 10 most health deprived
Morecambe Bay area
• 1 in 7 of the population, 1 in 6 young people,
are living in the top 10% most deprived areas.
• 29% in most health deprived.
DCLG Indices of Deprivation 2010
![Page 17: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/17.jpg)
“Morecambe Bay has long under performed
its true potential.” Eric Ollerenshaw, MP
for Lancaster and Fleetwood
“The Bay is a significant yet under-realised natural,
economic and cultural asset.” Andrew Dobson, Head of
Regeneration and Planning
“The visitor economy is a key sector with
potential for sustainable growth.” Cllr Tony
Markley, Cumbria County Council Cabinet
Member for Economy & Highways
![Page 18: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/18.jpg)
3 NWDA funded studies 2008
• Genecon report
• Liverpool University
• Regional Parks Expert
Group
![Page 19: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/19.jpg)
STRENGTHS – from Genecon Report, 2008
• Strong sense of place; a unique and very rich
assemblage of natural, historical and economic
assets;
• Outstanding natural environment & landscape;
scale and grandeur of vast, open panoramas.
![Page 20: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/20.jpg)
CHALLENGES – from Genecon Report, 2008
• Lack of visibility of Morecambe Bay as a tourist
brand
• Poor image; post-industrial, post-prime
• Need to invest in quality of tourism product
and improve marketing
• Ensure enhanced access does not conflict with
environmental protection
• Accessibility and peripherality; overcoming
administrative divisions.
![Page 21: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/21.jpg)
HIGHLIGHTED from Genecon Report,
• importance of tourism to the local economy
• opportunities for coastal towns to accommodate more visitors
NEED to • increase spend per visit and overnight stays
(especially Lancashire) and
• improve the visitor infrastructure throughout the Bay area (especially Barrow) expand the range and quality of tourism and leisure opportunities.
![Page 22: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/22.jpg)
RECOMMENDED from Genecon Report, 2008
• Capitalising on transformational opportunities
• Walk and cycle way over Arnside rail viaduct to create world-class destination
• Co-ordinated branding and marketing to develop a strong identity for the Bay
• Improved connectivity and publicity of sustainable green transport routes and
• Raising the quality and number of destinations to encourage longer stays.
![Page 23: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/23.jpg)
12 projects
• Tourism studies
• Trails and Apps
• Recreational Disturbance
• Training
• Events
• 2020 Vision
![Page 24: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/24.jpg)
4 Themes; 12 projects
• Place-making
• Active Conections
• Global Connections
• Targeted Training
Theme Theme
Place-making
1. Essential Studies
2. Place-making Research & Events
3. Headline Heritage
4. 2020VISION Exhibition
5. Sense of Place Toolkit
Active 6. Morecambe Bay Cycle Route
7. Arnside to Grange Viaduct Cycleway
Global
8. Marketing & Communications
9. Scheme Co-ordinator & Support
10. Scheme Evaluation & Showcase Event
Training 11. Welcome to Morecambe Bay
12. Developing Bay Businesses
![Page 25: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/25.jpg)
The concentration of WW1 & 2 sites
has only been recently recognised
as one of the most significant in
Britain. 700 Days will provide
training for Guides to bring these
sites alive for a high-value niche
market, attracting overseas visitors.
![Page 26: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/26.jpg)
“The Midland Hotel, has shown that
Morecambe can attract higher value
visitors. 700 Days will increase this
appeal, raise visitor perceptions,
deliver an exceptional visitor
experience.” Tony Openshaw,
Marketing Director, Marketing
Lancashire
“
![Page 27: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/27.jpg)
“The proposed work targets
the higher value sectors of
tourism… families and groups
who want to visit sites of
cultural interest. It has been
amply demonstrated that
these cultural tourism have
much greater economic
impact.” Dr Sam Riches, Centre
for NW Regional Studies, Lancaster
University
![Page 28: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/28.jpg)
![Page 29: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/29.jpg)
![Page 30: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/30.jpg)
Flookburgh Film Stars
![Page 31: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/31.jpg)
![Page 32: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/32.jpg)
In my first six months of trading "6
Norwegians travelled especially to do the
'Walney to Wear' and 4 Russians for the
'Way of the Roses' long distance cycle
routes." Jason Kennedy, Owner Manager
Silverdale Cycle Hire
![Page 33: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/33.jpg)
![Page 34: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/34.jpg)
Project Portfolio
• H2H £2M HLF funded – heritage, 2013-2018
• NIA £0.6M Defra – nature, 2012-2015
• CRF S2S £1.2M Defra – rivers 2012-2015
Just Submitted
• CCF Morecambe Bay Coastal Communities
Scheme £0.52 ask – tourism, 2013-2015
![Page 35: Susannah Bleakley - mediafiles.thedms.co.ukmediafiles.thedms.co.uk/Publication/CU-CTB/cms/pdf/morecambe-b… · •268 new indirect jobs (cost/job £1,940) •Safeguard a further](https://reader033.vdocuments.mx/reader033/viewer/2022060216/5f060ed27e708231d4161441/html5/thumbnails/35.jpg)