susan thelen resume 2016
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MARKETING COMMUNIC ATION STRATEGISTB R A N D P O S I T I O N I N G | R E L A T I O N S H I P M A N A G E M E N T | P R O J E C T A S S E S S M E N T
Forward-thinking, detail-oriented leader with 25 years of experience driving impactful marketing initiatives, sponsoring critical events, and, designing effective and innovative advertising strategies.
Articulate communicator adept in public speaking and project management; demonstrates proficiency in nourishing and sustaining mutually beneficial working relationships.
Proven mentor, trainer and director of multidisciplinary teams, encouraging top-level performance metrics and contributing to the professional growth of the employees.
• Print/Digital Marketing Strategies • Advertising Media Buying • Interpersonal Relationships• Integrated Marketing • Staff Development • Media Relations• Sales Management • Project Management • Long-Range Planning
PROFESSIONAL EXPERIENCE
UNIVERSITY OF OREGON, Eugene, OR 1991-PresentASSISTANT TO THE VP OF ENROLLMENT MANAGEMENT FOR STRATEGIC INITIATIVES (2016-Present)Third generation Oregonian entrusted to uphold the school’s esteemed tradition by enrolling and retaining top scholars locally, nationally, and internationally.
DIRECTOR OF STRATEGIC PARTNERSHIPS University of Oregon Communications (2012–16)Collaborated internally and externally with commercial partners and VPs of University of Oregon divisions. Contributed to decisions involving the establishment and direction of marketing initiatives.
• Placed in charge of long-range planning for the department and university media projects. • Designed strategy, marketing and representation of the University of Oregon at the USA Olympic Track and Field Team
Trails (2008-12); responsible for the innovative 2016-17 advertising media plan.
DIRECTOR OF ADVERTISING University of Oregon Communications (2000–16)Developed and introduced advertising media buys and sponsorship opportunities that contributed to the university’s strategic goals. Facilitated communication between university clients and external vendors. Ensured all policies and procedures established by the trademark and licensing office were followed.
• Arranged and negotiated annual bulk advertising contracts with external media vendors.• Organized campus-wide marketing seminars on a quarterly basis.• Hired and managed a third party company that sold advertising for the fourth largest alumni magazine sales program
nationwide.
ASSOCIATE DIRECTOR OF MARKETING BRAND MANAGEMENT University of Oregon Public Affairs (2007–12)Executed detailed budgetary analysis on current and new sponsorships. Held authority to purchase and make critical decisions regarding all advertising and marketing revenue sources.
• Supervised the accuracy of cost prediction and presentation of media rate structure for publications.• Directed all student marketing interns.
DIRECTOR OF ADVERTISING/MARKETING Oregon Quarterly Magazine (1991–2016)Solely built, launched, and monitored the sales program for the fourth largest alumni magazine nationally; annual gross revenue reached $165K. The magazine sold on a national level.
Professional Organizations/Volunteer Work
Emerald Media Group (Board Member), City of Eugene Metro Partners (Mayor-Appointed),American Marketing Association (Board Member), 2008-12 USA Track and Field Olympic Team Trials (Marketing Member),
University of Oregon Diversity Committee Member, Humane Society (Events/Public Speaker), State of Oregon Alumni Association (Events/Public Speaking), State of Oregon Long Term Care Ombudsman, Oregon Basset Hound Rescue.
Education
Susan ThelenSusan Thelen3565 Mill Street, Eugene, OR 974053565 Mill Street, Eugene, OR 97405
www.Linkedin.com/in/SusanThelenwww.Linkedin.com/in/SusanThelenCell: 541-954-7416Cell: 541-954-7416
[email protected]@gmail.com
Susan ThelenSusan Thelen3565 Mill Street, Eugene, OR 974053565 Mill Street, Eugene, OR 97405
www.Linkedin.com/in/SusanThelenwww.Linkedin.com/in/SusanThelenCell: 541-954-7416Cell: 541-954-7416
[email protected]@gmail.com