susan davenport - a game-changing plan
TRANSCRIPT
Transforming Greater Gainesville
Strategy 1: Marketing
• Launch proactive internal and external marketing campaigns
• Refresh CEO’s brand and logo
• Develop robust digital marketing tools
• Create compelling sales and marketing collateral
• Engage public relations agency
• Place compelling advertisements
• Host six CEO announcement events annually
• Recruit Marketing/Communications Director
• Enlist marketing and communications task force and ambassadors
Transforming Greater Gainesville
Strategy 2: Enhanced Business Development
• Aggressive business attraction and recruitment by meeting with
global target audiences
• Expanding Business Retention and Expansion program
• Recruiting three Industry Directors
• Closer collaboration with State of Florida
• Assisting area businesses with international trade opportunities
• Expand Data Resource Center
Transforming Greater Gainesville
Strategy 3: Regional Growth: Ecosystem
Development and Improved Business Climate
• Improve regional business climate
• Talent alignment and workforce development
• Public policy
• Leadership Gainesville
• Innovation advocates
Transforming Greater Gainesville
Strategy 4: Expand Regional Stakeholders & Investor Relations
• Investor appreciation events
• Invite investors to announcements, ground breakings and ribbon
cuttings
• Frequent investor and stakeholder briefings and communications
• Regular newsletters, press releases and scorecards
• Comprehensive capital campaign to underwrite five-year plan
• Oversight Committee of investors to oversee project implementation
• Document regional impact of five-year plan
Innovation Gainesville Strategy Update- Supplemental Report, November 2013
Target Industries
• Plum Creek• Innovation Square• Celebration Pointe• Butler Plaza and Expansion• Power District• Cade Museum
Major Developments
Questions?