Surviving in a New EraA Checklist for the Future

Rita AvdievManaging Director

Avdiev GroupMarch 2010

Presentation to UDIA National Congress 2010

Introduction

This checklist will help you prepare for the future.

• Let’s look at and review The good times past – pre 2008

The bad times – 2008-2010

The way ahead – 2011 onwards

• Pre 2008 – where were you and how did you get there

• 2008 - 10 how did you survive and what has it taught you

• 2011 onwards – the way ahead and your plan for success

The Good Times

Your personal history education career history achievements

The history of your employer companies growth financial health market position

Your influence in the business front line management back room

The Bad Times The warning signs

preparation for downturn defensive strategies put in place how far ahead was it done

Effects of economic crisis loss of business cashflow and debt freeze client / supplier bankruptcies

Measures taken to survive restructure of company changes in employee conditions reduction of fees introduction of new services

Emerging into 2010 The current situation – what’s new

financial matters product / service quality and delivery employee commitment

Scoping the vibe market awareness competition client attitudes

Income sources same old remixed totally new

Your Market What has changed

size opportunities quality / product / service requirements

Competition new market entrants new product / service offers new marketing strategies

Opportunities new clients new markets new approach

Your Products / Services The key features

quality content speed of delivery

Innovation total change remix of features marketing changes

Market reception lukewarm - adjust successful - why rejection – start again

Your Business Sources Current clients

same old, survived the GFC mix of old and new all new – why?

Their attitudes passive acceptance of products / services collaborative, suggest change, new ideas critical, demand fee reduction

Future clients what is your offer where do you look how do you attract

Tools for the future The talented team

your attitude to them their attitude to you what needs to change

Business management changes needed sources of finance systems and processes

Sustainability what does it mean to you good business practice going green

Communication Your message in cyberspace

IT systems used networks and distribution social media

Your product / service how to convey

new edgy simply irresistible

Your marketing technique what is the response how do you measure success what changes are needed

Future plans 2011 onwards Strategy

growth in size expansion of territory new markets

Tactics introduce new products / services check for unintended consequences make good decisions

The people new talent recognition and reward develop existing team

Conclusion

A strategy for the future collect and examine all the facts use your common sense trust your gut feeling have the courage to act make your own luck

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