for Product Managers

Linda Gorchels, author The Product Manager’s Handbook, and

Aptitudes of an Energized Product Manager

Adapted from a keynote speech

Survival Manual basics* S Seize opportunities U Use your resources well R Rally the troops V Vanquish myopic thinking I Improvise & implement V Value input from others A Adapt to constraints L Learn “customer-speak”

* Borrowed liberally but not literally from the US Army Survival Manual.

Seize opportunities

Rally the troops

Improvise & implement

Value input from others

Adapt to constraints

Learn “customer speak”

S Seize opportunities (don’t wait too long)

U Use your resources well (manage time and budget)

R Rally the troops (we’re in this together)

V Vanquish myopic thinking (get out of the maze)

I Improvise & implement (plans are just the beginning)

V Value input from others (listen & share credit)

A Adapt to constraints (acclimate to culture & change)

L Learn “customer-speak” (customer-enabled buzz)

Equipped to survive!

Linda Gorchels www.BrainSnacksCafe.com

Product Management 101 Amazon.com

The Product Manager’s Handbook Amazon.com

Just as we routinely upgrade computer systems, we must upgrade our own knowledge systems. Linda has helped over 10,000 people over a 25+ year period with these educational upgrades, merging anecdotal client experience with researched “best practices,” and sharing the resulting insights with managers and executives. After working in the office products, publishing and insurance industries, she joined UW-Madison’s Center for Professional and Executive Development, both as a corporate trainer and program director. Now, as a director emerita, she provides workshops for select clients. An award-winning author of The Product Manager’s Handbook, she has also written The Product Manager’s Field Guide, The Manager’s Guide to Distribution Channels, Business Model Renewal, and Product Management ShortRead Series. Linda is now a blogger, mystery author and Creativity Curator for her own company, Tomorrow’s Mysteries, LLC.

Linda M. Gorchels

For more information, refer to the following books on Amazon, follow my blogs, and download several free

articles from my website, BrainSnacksCafe.com.

The Product Management ShortRead Series is a collection of “bite-sized” (about 100 pages) books on selected topics .

Product Management 101 and Product Strategy & Roadmaps were published in January 2017.

Creatively Innovative is scheduled for late 2017.