survival skills for the data-driven society
TRANSCRIPT
DIGITAL TRANSFORMATIONNEEDS NEW CULTURAL TECHNIQUES
Survival Skills for the Data Driven Society
WHAT IS THATESSENTIALLY?
BIG DATA
ZUSATZTEXTZUSATZTEXTBIG DATA
DISCOVER THE VALUE
VARIETY VELOCITYVOLUME
VERACITY
VALUEACT ON TARGET
GRASP CAUSALITY
WHAT IS BIGDATAS BENEFIT?
„Big Data enables Bad Decisions far more quickly, efficiently, and with far greater impact.“
Susan Etlinger, Data Analyst
BIG DATADRIVES
an exponential, combinatorial, and interdependent future.
- Gerd Leonhard
DATA DRIVENCITY
“Like Marauder's Map (…) watch the dots that mark my friends and
family…”- Anthony Townsend
DATA DRIVENBEHAVIOUR
“Everything at every touchpoint.”
- Brian Soli
DATA DRIVENLIFES
“I wish that every time I ‘liked’ an outfit on Instagram it would magically appear
in my closet”Anonymous - Instagram
DATA DRIVENTRANSPORT
“Intelligent assistants are likely to be the first role in the autonomous vehicle
transition, …”- Gerd Leonhard
DATA DRIVENLOVE
Theo: What does a baby computer call its father? Samantha OS: I don't know. What?
Theo: Data.HER - Spike Jones
“In times of change the greatest danger is to act with yesterday’s logic”
- Peter F. Drucker
WHY CONVENTIONALANALYTICS SUCKS?
Statistics are stripping away much of the riches
of the original data- Miriah Meyer
Actionable KPI’s
calculationirreversible
SURVIVAL OFTHE FITTEST?
It is not the strongest or the most intelligent who will survive but those who can best
manage change.Leon C. Megginson
DATA SCIENTISTSARE THE SOLUTION
In U.S. alone there will be jobs for 181,000 Data Scientists in 2018
PROBLEM
A WELL KNOWN PROBLEM?
1910 predicted a maximum of 5.000 cars
WHAT WAS BENZ’SINNOVATION?
Limitation of chauffeurs from engineering schools
Self driven cars for everyone Innovation:simplify usage
ACTIONABLEMENTAL MODEL
The Last Mile from Data to Brain
visual processing involves 50% Brain
Eye 90% sensory input
sense of a visual 0.01 Seconds
WHAT’S THE NEXT STEPIN DATA MANAGEMENT?
Data Managers need to develop Mental (Data) Models
to stay in control of big data sets
IMAGINE ATC METRICS LIKE ‣230 PLANES IN AIRSPACE ‣610 MPH AVERAGE SPEED
THE POWER OF EXPLORATIVEDATA ANALYSIS
“The greatest value of a picture is, when it forces us to notice what we
never expected to see.” Data Visualization Pioneer John Tukey, 1977
BIG DATADISCOVER THE VALUE
VISUAL METAPHORS
ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com
VISUAL METAPHORS
BIG DATADISCOVER THE VALUE
WHY IS THAT?
BIG DATA AND ANALYTICSPREDICTION 2015
Visual Data Discovery Tools growing 2.5x faster than BI market
New class of tools
SOLUTION: „DO IT YOURSELF“ ANALYTICS
„This enabler of enduser self service … requirement for all enterprises“
MAKING INVISIBLEDATA VISIBLE
Visual Metaphors for Social Media Management
WHAT IS HAPPENINGINSIDE?
WHAT IS HAPPENINGINSIDE?
847k people like this
WHO IS TALKING WITH YOUAND YOUR COMPETITION?
WHAT ARE PEOPLETALKING ABOUT?
‣ verify content strategy - AB Testing
Christoph Holz CEO
Michael Sperk Data Visualization
Bernhard Berger Backend
Stiff Roy Frontend & Web
Lauralee Guthree Customer
Development
Steve Austin VP Sales
Melanie Lenz Funding Organisation
Mario Neururer Marketing
ADVISORY BOARD
W. Rafelsberger 21 Heros of
Data visualization
Prof. G. Specht Data Base Guru
G. Jochum-Müller Marketing & Sales
Jochen Henke Facebook
Hall of Fame
MEET THETEAM
MARKETSIZE
$2.2B Social Analytics
1M+ Social Media
Marketing Spender
TRACTION
$50,000
…and more
WEBINARNEXT WEEK
REQUESTED
Understanding is more than numbers
IT’S YOUR DATATAKE BACK CONTROL!
Self-explanatory Visual Data Management Tools
empowering the people .
Enabling end-users to controltheir big data footprints
IT’S YOUR DATATAKE BACK CONTROL!
Bring intuition back into the game
IT’S YOUR DATATAKE BACK CONTROL!
Make complex and invisible data visible
IT’S YOUR DATATAKE BACK CONTROL!
Advanced Analytics with
expectations
HYPE CYCLEJULY 2015
Self-Service Citizen Data
Science
Self-Service Delivery
GARTNER delivers technology research to global technology business leaders to make informed decisions on key initiatives
BIG DATADEMOCRATISATION
„Let the dataset change your (users) aimindset“
visit www.visalyze.com
HANS ROSLING, GOOGLE GAPMINDER