survey’ · si622group5!! 1!!!!! survey’ team5%...

SI 622 Group 5

1

Survey Team 5 Engineering Career Resource Center Website (career.engin.umich.edu) Sybil Boone, Abhishek Dewan, Sheela Doraiswamy, Huaying Song, Stephanie Wooten Word count: 3077

SI 622 Group 5

2

Table of Contents Executive Summary .................................................................................................................................. 3

Objective ..................................................................................................................................... 3

Methodology ............................................................................................................................... 3

Findings and Recommendations. ................................................................................................ 3

Introduction ................................................................................................................................................. 4 Methods .......................................................................................................................................................... 5 Findings and Recommendations ......................................................................................................... 6

Finding 1: ..................................................................................................................................... 7

Evidence 1: .................................................................................................................................. 7

Recommendation 1: .................................................................................................................... 7

Finding 2: ..................................................................................................................................... 9

Evidence 2: .................................................................................................................................. 9

Recommendation 2: .................................................................................................................... 9

Finding 3 .................................................................................................................................... 10

Evidence 3: ................................................................................................................................ 10

Recommendation 3 ................................................................................................................... 10

Finding 4: ................................................................................................................................... 10

Evidence 4: ................................................................................................................................ 11

Recommendation 4: .................................................................................................................. 11

Discussion .................................................................................................................................................. 12 Conclusion .................................................................................................................................................. 13 Appendix A: Survey Questionnaire ................................................................................................. 14 Appendix B -‐ Piloting Results ............................................................................................................ 22 Appendix C -‐ Additional Comments Q18 Student/Alumni .................................................... 24 Appendix D -‐ Additional Comments Q3 Employers ................................................................. 25 Appendix E -‐ Additional Comments Q15 Employers ............................................................... 26 Appendix F -‐ Additional Comments Q17 Employers ............................................................... 27 Appendix G -‐ Student/Alumni Graphs ........................................................................................... 28 Appendix H -‐ Employers Graphs .......................................................................................................... 29 Appendix I -‐ Survey Results ……………………………………………………………………………….32

SI 622 Group 5

3

Executive Summary

Objective The report focuses on the Engineering Career Resource Center(ECRC) website (http://career.engin.umich.edu/) of the School of Engineering at the University of Michigan. The website acts like a single portal of information for both students/alumni of the school of engineering and employers that work directly with the ECRC. This report presents the findings and recommendations for improving the website, based on our analysis of demographic and usage data, collected by means of a survey, of the ECRC website.

Methodology Major demographics that were targeted by means of this survey were the student population (undergraduate, graduate, and alumni) that currently engage with the ECRC website and the employers that directly work with the ECRC. Participants were recruited using an ECRC email blast. To help facilitate the creation of survey questions, the team first produced some research questions that were aimed to provide a base understanding of the types of information we would like to extract from the survey. Six external participants were used to pilot the survey. Qualtric’s visualization tools played an important role in helping the team to analyze the collected data.

Findings and Recommendations After careful review of the information gathered from the survey, the team has come up with the following findings and recommendations. Finding 1: Many resources (salary guide, handbook, etc) on the ECRC website that the ECRC believes are most valuable are accessed infrequently by students and employers. Recommendation 1: The ECRC should make these important resources more visible and easier to access quickly. Finding 2: Many students find LinkedIn and other job search engines useful in addition to the ECRC website and ENGenius.Jobs. Recommendation 2: The ECRC should add resources on how to create a strong LinkedIn profile to their website. Finding 3: Students and employers primarily use the ECRC website to access ENGenius.Jobs. Recommendation 3: Streamlining the design and improving the visibility of the ECRC’s resources on its webpage may lead to an increase in the usage of the ECRC website. Finding 4: The ECRC’s advertising of the Corporate Partner Program is not effective with employers. Recommendation 4: Providing more written information about the corporate partner program may help employers understand more about this program.

SI 622 Group 5

4

Introduction The Engineering Career Resource Center (ECRC) provides career planning resources and services to students and alumni at University of Michigan School of Engineering. It also serves as a link that connects employers with engineering undergraduate and graduate students as well as alumni. The ECRC website (http://career.engin.umich.edu/) serves as a single source of information for the various activities and services that the Center provides. The primary audience of the website is University of Michigan students and alumni, with a secondary audience of companies seeking to recruit these students. Our previous evaluations have provided an interaction map, qualitative data from interviews, and personas and scenarios. From these evaluations, we found that the ECRC website can be a good starting point that connects students and alumni to employers. However, some changes are needed to distinguish the ECRC website from ENGenius.Jobs (the engineering job search engine) and to emphasize the most desirable resources for its target users. Based on these previous findings, we conducted a survey to learn more about the demographic and usage information of ECRC’s primary and secondary users. As with previous evaluations, we chose to focus on the following two sections of the website:

1) Students/Alumni -‐ For students and alumni the ECRC website provides resources that are aimed at helping them in their career development, including career fair information, on-‐campus interview preparation, information session details, workshop notifications, résumé and cover letter samples, the “Career Manual for Students” handbook, salary guide, a link to ENGenius.Jobs, and information about the “suited for success” program.

2) Employers -‐ The ECRC hosts a number of services that help employers create a presence here at the University of Michigan campus. Amongst them are career fair participation guides, on-‐campus interview setup, information session preparation, contact information, the “Guide for Recruiters” handbook, salary guide, a link to ENGenius.Jobs, Cooperative Education Program introduction, hiring international students FAQ, etc.

The data collected via the survey provided us with valuable information from users regarding their usage and opinions towards the ECRC website. Analysis of the survey data has led to further findings that either reiterate previous ones, or provide indications for the upcoming evaluation phases.

SI 622 Group 5

5

Methods As the first step of this study, we defined our target population as “current users” of the ECRC website, which included University of Michigan engineering students (i.e. undergraduate, graduate/PhD) and alumni who are looking for career related information on the website, as well as employers who work with the ECRC for student recruitment. Once we identified a target population, the goal of the survey was set and high-‐level research questions were generated. The goal of this survey was to collect quantitative data representative of the ECRC website’s target audience via sampling and to determine the characteristics, attitudes and behaviors of the target population. In general five research questions were elicited out of the goal of this survey:

• What are the demographics of the users of the ECRC website? • Why do students/alumni and employers use the website? • What are the most frequently visited resources on the website by users? • How satisfied are users with the website? • What are some alternative services students/alumni and employers use

other than the website?

Based on these research questions, we designed survey questions (Appendix A) as a group. The survey contained general questions for the whole target population, and specific questions for students/alumni and employers respectively. Before sending out the survey to our target population, we piloted the survey amongst ourselves, and then asked 6 additional users (who were not part of our target population) to pilot the survey. During the piloting of the survey, any confusion or misinterpretation was noted (see Appendix B), and several refinements towards the logic and flow of the survey were made based on piloting results. Once these refinements were made, the survey was published via the survey tool Qualtrics. A link to the survey, along with a short recruiting summary was sent to our clients at the ECRC, who then recruited employers for our sample by forwarding the link and summary to their employer contacts. The link was sent to approximately 337 employers. Students/alumni were recruited via email blasts sent to the ECRC listserv, which reaches 7,936 students. The link was sent out on February 24th, 2014. The survey was kept active online for 10 days until March 5th, 2014. Finally, Qualtrics data visualization tools were used to analyze the survey data. A total of 58 people took the survey, of whom 30 were students/alumni and 28 were employers. Amongst the total responses 21 students and 28 employers fell into our target population. Each individual member of our group then analyzed and

SI 622 Group 5

6

interpreted the Qualtrics data. We then reviewed and discussed our individual analyses to synthesize the findings and recommendations. For complete statistics and individual notes refer to Appendices C – F.

SI 622 Group 5

7

Findings and Recommendations Finding 1: Many resources on the ECRC website that the ECRC staff believe are most valuable are accessed infrequently by students and employers. These resources include the Salary Guide, Recruiters Handbook and Student Handbook as well as details on workshops, career fairs, and information sessions. Evidence 1: During our stakeholder interviews, the ECRC stated that the Salary Guide, Recruiters Handbook, and Student Handbook were some of the most valuable resources on their website. However, out of the students that responded to the question regarding frequently viewed pages on the website, 5 out of 7 said they used the Student Handbook and the Salary Guide only “Sometimes” to “Almost Never” (on a 5-‐point Likert scale). Out of the employers that responded to the question regarding frequently viewed pages on the ECRC website, 17 out of 18 said they use the Recruiters Handbook and the Salary Guide only “Sometimes” to “Almost Never.” Additionally, in our initial user interviews, most student users expressed that career fairs, information sessions, and other opportunities to meet employers face-‐to-‐face were important in their job searches. However, out of our responses, 5 out of 7 of the students said they only “Sometimes” accessed the ECRC website for information on career fairs and on-‐campus interviews. All of the student responses show that they use the ECRC website only “Sometimes” to “Almost Never” for details about information sessions and workshops. Similarly, out of the employer responses, 16 out of 18 said they used the ECRC website only “Sometimes” to “Almost Never” for details about hosting information sessions, and 12 out of 18 said they used it only “Sometimes” to “Almost Never” for details about participating in the career fair. These statistics indicate that both students and the employers are not primarily using the ECRC website for the resources that the ECRC believe are most valuable. Recommendation 1: The ECRC should make these important resources more visible and easier to access quickly. Students and employers expressed that they “sometimes” use most of these resources, which tells us that they also find these resources useful. The ECRC website may encourage increased usage of these resources by creating easier paths to them. One possible way to accomplish this could be to cut redundancy on the site. For example, the website currently has two navigation bars both of which contain much of the same information. Everything listed in the sidebar navigation for students can also be found in the drop down menu for students. For employers, the only page listed on the side bar navigation bar that is not listed on the drop-‐down menu is “Ann Arbor Area Information” (See Figure 1). This could easily be included in the drop-‐down menu. Finally, both the “Work Abroad” and the “Co-‐

SI 622 Group 5

8

Op/Internship” sections are also listed under the “Students and Alumni” section (See Figure 2). To remove this redundancy, the two calendar sections and the “Faculty and Staff” section that are listed in the sidebar navigation can replace the “Work Abroad” and “Co-‐Op/Internship” drop-‐down menus. By creating one clear path for all information regarding these resources, the ECRC would make it easier for students and employers to find the most important resources.

Figure. 1: Employer Navigation Bars

Figure. 2: Students/Alumni Navigation Bars Another possible way to encourage increased usage of these important resources is to place them all under a single navigation category titled “Important Resources” or

SI 622 Group 5

9

“FAQ”. These could be organized by user-‐need (student versus employer). They could include all PDFs, event calendars, and other important survey documents. Most new users will likely check that page first for a quick answer to their question before searching through multiple pages in different sections of the website. Finding 2: Many students find LinkedIn and other job search engines useful in addition to the ECRC website and ENGenius.Jobs. Evidence 2: Of the students that responded to the question regarding additional job search resources, 6 out of 7 mentioned using LinkedIn (See Figure 3). Additionally, 4 out of 7 also highlighted personal networking and other job search websites. Similarly, employers mentioned LinkedIn and other online job boards as additional resources that they use to hire University of Michigan students.

Figure 3: Student Use of Outside Career Websites

Recommendation 2: The ECRC should add resources on effective use of these tools, such as tips on creating a LinkedIn profile. One potentially useful resource would be an instructional video that walks students step-‐by-‐step through the process of setting up a profile. There could also be additional video tutorials on how to best utilize these outside job search sites beyond simply setting up a profile. The website already contains resources on resumes and cover letters. By adding information on how to build a successful LinkedIn profile and use outside job search websites, the ECRC provides another resource that students may find useful. This new resource should be placed somewhere that is easy to find, similar to the other important and

SI 622 Group 5

10

frequently accessed resources.

Finding 3: Students and employers primarily use the ECRC website to access ENGenius.Jobs. Evidence 3: Our survey results indicated that 26 out of 28 the employers that responded use the ECRC website as a landing page to direct them to the ENGenius.Jobs employment portal where they can register to attend a career fair and post-‐employment and internship opportunities within their company. Amongst the students polled, 3 of them marked that they exclusively used ENGenius.Jobs and not the ECRC website, with 3 of them just using the ECRC website. Outside of ENGenius.Jobs, employers and students were unfamiliar with ECRCs offerings.

Figure 4: Student’s Use of ECRC Features

Recommendation 3: We believe that streamlined design and improved visibility of the ECRC’s resources for employers and students (see Recommendation #1) on its webpage will lead to the increased usage of the ECRC’s websites resources by both groups. Improving the visibility of the ECRC’s resources may result in increased site usage since both groups were unaware of the full extent of the ECRC’s services. Additionally, the ECRC’s promulgation of Internet links such as Indeed, LinkedIn, Monster.com and other job related websites from their website could encourage more site usage amongst the students. Finding 4: The ECRC’s advertising of the Corporate Partner Program may not be effective with employers.

SI 622 Group 5

11

Evidence 4: In our survey, 7 out of 25 employers did not know whether they were part of the Corporate Partners Program. Some employers, who knew they were members of the program, discovered the Corporate Partners Program through other means beyond the website (either through staff or students). 16 out of 18 employers use the ECRC website only to access ENGenius.Jobs, so they do not see the other pages within the website designed for their use, such as Corporate Partners Program and therefore would have no further knowledge of the program’s details. Recommendation 4: We suggest that the ECRC provide more written information about the Corporate Partners Program on the homepage. Currently, the ECRC’s homepage shows only a banner of company logos and a caption underneath that reads, “Corporate Partners Program” (Figure 5). Our recommendation is to include a brief description of the Corporate Partners Program on this page so employers will know that it is an exclusive program, and membership is obtained not by virtue of being an employer who is registered in ENGenius.Jobs.

Figure 5: Corporate Partner Logos

SI 622 Group 5

12

Discussion The survey provided evidential statistics to help the team understand the characteristics, behaviors and attitudes of the ECRC website’s target users. Nevertheless, throughout this process there were some limitations and shortcomings that should be considered.

To begin with, there may be some bias in our sample due to the low number of responses from certain demographics. The majority of our student/alumni responses 11 out of 28 were from graduate students, with sophomores 4 out of 10 and seniors 4 out of 10 being the second largest groups. The exceedingly large proportion of graduate responses could introduce a bias into the data. For example, 5 out of 7 responses to the question about which ECRC resources are most frequently used were from graduate students. These students may be more likely to have had a job in the past, and may have already had experience with job interviews, cover letters, etc., and may be less likely to use these resources compared to college freshmen. In addition, employers 21 out of 24 were looking to hire seniors, which was a remarkably high proportion. However, the survey only had 4 senior student responses, and thus there were not enough responses from seniors for us to further generate a finding/recommendation regarding the relationship between employers and seniors on the website. A potential reason for the low student response rate might be that the survey went out during midterm. Another potential cause of the limited responses to certain questions might be that participants skipped them, as the questions were not mandatory.

Another possible source of bias in our results is that our client sent the survey link to peer advisors at the ECRC. This could also introduce a bias as they were employees at the ECRC and might have a different relationship with the website than average target users. Their attitudes toward the website might also be biased by some subject factors. For example, they may be less likely to say anything negative about the website because they worked there. We also noticed the fact that no employers were providing part-‐time jobs whereas student responses 5 out of 17 were using the website to look for part-‐time jobs. Information asymmetry could thus be caused between students and employers and the role of the website as a connection between the two parts could be weakened. Nevertheless, this was not an issue for the website to address so we didn’t make it a major finding of this research. These limitations and shortcomings from the survey research likely impacted our findings. Nevertheless, the statistics were evidential and revealing, and the findings that we listed were referenced enough that the team feels confident in our recommendations.

SI 622 Group 5

13

Conclusion In this report, we have presented our key findings learned from analyzing the survey of University of Michigan engineering students/alumni and employers. Although the ECRC staff told us that their website had valuable resources such as the Salary Guide, Student and Recruiter Handbooks, and information about the Corporate Partner Program, relatively few users are taking advantage of these. ECRC can fix this by making this information more visible and cutting out redundancy (such as the extra navigation bar). Furthermore, we learned that many students use LinkedIn and other popular job search websites, and students may use ECRC more if it provides resources on efficiently using these websites.

SI 622 Group 5

14

Appendix A: Survey Questionnaire Please help us improve the Engineering Career Resource Center website (http://career.engin.umich.edu/) Instructions: We are conducting a survey to understand how people are using the Engineering Career Resource Center website (http://career.engin.umich.edu/). This survey is specifically about the ECRC website, not ENGenius.Jobs or other websites that connect to the ECRC website. We want to determine the weaknesses and strengths of the site. All answers in this survey are completely confidential and used only for research purpose. The survey should not take more than 10 minutes and you shall have our gratitude for completing it.

Questions: Q1) How would you describe your relation to the ECRC website? ( ) Student/Alumni ( ) Employers If Student/Alumni jump to Students/Alumni section If Employers jump to Employers sections.

SI 622 Group 5

15

Students/Alumni Section Q2) What college year are you ? ( ) Freshman ( ) Sophomore ( ) Junior ( ) Senior ( ) Graduate/PhD ( ) Alumni Q3) Are you currently searching for a job and /or internship? ( ) Yes ( ) No If No is selected then jump to Q16. Q4) What types of jobs do you use the ECRC site to look for? [ ] Part Time [ ] Internship [ ] Full Time [ ] Other: ____________ Q5) When it comes to finding job related information from the University of Michigan, do you prefer to? ( ) Use the ECRC website to search for the Information ( ) Go to the office and talk to the staff ( ) Both ECRC website and office visit. ( ) Only use ENGenius.jobs. If Only use ENGenius.jobs is chosen jump to Q15 If Use the ECRC website to search for the Information is chosen jump to Q9 If Both ECRC website and office visit is given jump to Q9 Q6) Did you first look on the ECRC website for the answer to your question before going to the office and talking with the staff? ( ) Yes ( ) No If No is chosen jump to Q8 Q7) On those occasions that you first looked at the website, how long were you on the ECRC website before you went to the office? ( ) 1 -‐ 2 minutes ( ) 3 -‐ 5 minutes

SI 622 Group 5

16

( ) 5 + minutes Q8) Why did you choose to visit the office? ( Select all that apply) [ ] Drop in between classes. [ ] Prefer in person consultation. [ ] Very Specific Question [ ] Other: __________________ Q9) How many times have you visited the ECRC website since the start of the semester? ( ) 0 -‐ 2 times ( ) 3 -‐ 5 times ( ) 5 -‐ 7 times ( ) 7 + times Q10) How frequently do you visit the website for the following? ALMOST

NEVER RARELY SOMETIMES OFTEN ALMOST

ALWAYS

Information about Career Fairs

Information about on Campus Interviews

Details about Information Sessions

Dates/Information about Workshops

Resume and Cover Letter Samples

Contact Information

Suited for Success Program

ENGenius Jobs

Student Handbook

Salary Guide

Other:___________

SI 622 Group 5

17

Q11) Overall how satisfied are you with the services provided by the ECRC website? VERY DISSATISFIED

DISSATISFIED NEUTRAL SATISFIED VERY SATISFIED

Q12) What other resources have you used for your job search?(Select all that apply) [ ] LinkedIn [ ] Other career offices at the University of Michigan [ ] Personal networking [ ] Job search websites( Indeed, monster.com, etc) [ ] Career section on company websites [ ] Other: ________________ Q13) How likely are you to return to the ECRC website? VERY UNLIKELY

UNLIKELY UNDECIDED LIKELY VERY LIKELY

Q14) Is there any information you need that is not currently on the website? ________________________________________________________________ Q15) What do you use most often to access the ECRC website?(Select all that may apply) [ ] Tablets [ ] Mobile Phone [ ] Laptops [ ] Desktop Computer [ ] Other: _______________ Q16, Q17, Q18 are only displayed if No is selected on Q3 Q16) Have you visited the ECRC website? ( ) Yes ( ) No If Yes is chosen jump to Q18

SI 622 Group 5

18

Q17) Can you state the primary reason as to why you have not visited the ECRC website before? ( ) Did not know it existed. ( ) Not sure of what kind of information is available on the website. ( ) Did not have the need to visit the website ( ) Other: _____________ Q18) For what reason did you visit the ECRC website besides looking for a job and/or internship information? ______________________________________________________ Q19) What is your gender? ( ) Male ( ) Female ( ) Other: ___________ Employers Section Q1) How long have you been working with the ECRC to hire University of Michigan Engineering students? ( ) Less than a year ( ) 1 -‐ 2 Years ( ) 3 -‐ 4 Years ( ) 5 + Years Q2) Are you part of the Corporate Partner Program? ( ) Yes ( ) No ( ) Do not know If No is selected jump to Q4 Q3 is displayed if Yes is selected in Q2. Q3) How did you find out about the Corporate Partner Program? __________________________________________ Q4) When it comes to finding employment related information about the University of Michigan, which of the following do you do? ( ) Use the ECRC website to search for the information. ( ) Call and/or email the ECRC staff ( ) Both ECRC website and call and/or email.

SI 622 Group 5

19

( ) Only use ENGenius.jobs. If Use the ECRC website to search for information is chosen jump to Q8 If Call and/or email the ECRC staff is chosen jump to Q5 If Both ECRC website and call and/or email is chosen jump to Q8 If Only use ENGenius.jobs is chosen jump to Q14 Q5, Q6 and Q7 is only displayed if Call and/or email the ECRC staff is selected in Q4 Q5) Did you first look on the ECRC website for the answer to your question before reaching out to the staff? ( ) Yes ( ) No Q6) On those occasions that you first looked at the website, how long were you on the ECRC website before you went to the office? ( ) 1 -‐ 2 minutes ( ) 3 -‐ 5 minutes ( ) 5 + minutes Q7) After having established a relationship with the ECRC staff, do you still use the ECRC website? ( ) Yes, I still use the ECRC website ( ) No, I just use ENGenius.jobs and/or my personal contact with the ECRC

staff. If No, I just use ENGenius.jobs and/or my personal contact with the ECRC staff is chosen jump to Q18 Q8) How many times have you visited the ECRC website since January 2014? ( ) 0 -‐ 2 times ( ) 3 -‐ 5 times ( ) 5 -‐ 7 times ( ) more than 7 times Q9) What types of jobs do you offer to students? (Select all that apply) [ ] Part Time [ ] Internships [ ] Full Time [ ] Others: _______________ Q10) What do you use the ECRC website for? (Select all that apply) [ ] Accessing the recruiter handbook [ ] Accessing ENGenius.jobs

SI 622 Group 5

20

[ ] Finding contact information [ ] Other: _________________ Q11) Overall, how satisfied are you with the services provided by the ECRC website? VERY DISSATISFIED

DISSATISFIED NEUTRAL SATISFIED VERY SATISFIED

Q13) How frequently do you visit the website for the following information? ALMOST

NEVER RARELY SOMETIMES OFTEN ALMOST

ALWAYS

Information about participating in career fairs

Information about conducting on campus interviews

Details about hosting information sessions

Finding contact information

ENGenius.jobs

Recruiters Handbook

Salary Guide

Cooperative Education Program

Hiring International Students

Others _______________ Q14) Do you use other resources outside the ECRC website to recruit students from the University of Michigan? ( ) Yes ( ) No Q15 is displayed only if No is chosen in Q14

SI 622 Group 5

21

Q15) Which other resources do you use to recruit students from the University of Michigan? _____________________________________________________ Q16) How likely are you to return to the ECRC website? VERY UNLIKELY

UNLIKELY UNDECIDED LIKELY VERY LIKELY

Q17) Is there any information you need but is not currently available on the ECRC website? _____________________________________________________ Q18) What do you use most often to access the ECRC website? ( Select all that may apply) [ ] Tablets [ ] Mobile Phones [ ] Laptops [ ] Desktop Computer [ ] Other: ________________ Q19) What type of students do you primarily look to hire? [ ] Freshman [ ] Sophomore [ ] Juniors [ ] Seniors/5th Year [ ] Graduate/PhD [ ] Alumni

SI 622 Group 5

22

Appendix B -‐ Piloting Results This appendix serves as a repository of the notes that were collected from the piloting of the survey, which were then used to give the final touches to the final survey. Finding 1: One of the pilot testers, had no problems with the flow of questions in the student/alumni section when Yes was chosen in Q3. However, she was “startled” to notice that she was exited out of the survey after choosing No. Solution 1: We added another set of 4 questions in case the user selected No in Q3. These questions were aimed at gauging why or why not the user had used the ECRC website. Finding 2: One of the pilot testers, exclaimed as to whether there was a reason for the gender question to be at the end. Solution 2: Although, the position of the question wasn’t changed, it was justified by what we had learned during the in-‐class survey exercise. Finding 3: Reading the introduction paragraph of the website, seemed a bit overwhelming to one of the testers. Solution 3: It was decided to put a screen shot of the homepage of the ECRC website instead of the introduction paragraph. It was thought to be a more visceral way of providing information about what website the survey was about. Finding 4: The question “What college year are you?” might not apply to alumni as they would not identify themselves as students. Solution 4: The question was changed to “How would you describe yourself?” and the choice “Senior/5th Year” was added to the list. Finding 5: Introduction paragraph does not have any reference to the website being talked about in the survey.

SI 622 Group 5

23

Solution 5: Add a link of the ECRC website to the introduction paragraph to provide the users a way of determining what website is being talked about. Finding 6: The question “ On those occasions that you first looked at the website, how long were you on the ECRC website before you went to the office?” was open ended and it did not make sense to one of the pilot testers. Solution 6: The question was made multiple choice type with the following choices ( ) 1 -‐ 2 mins ( ) 3 -‐ 5 mins ( ) 5 + mins Finding 7: In the employers section, the question “Are you a part of the partner program?” did not have an option for people who did not know the answer. Solution 7: Added a third choice, “I don’t know” to the question. Finding 8: In questions gauging the satisfaction with the website or the intent to return to the website, using multiple choice answers doesn’t seem intuitive. Solution 8: Change the multiple choice questions into horizontal scale type questions to provide a more intuitive way of answering. Finding 9: One of the pilot testers pointed out that the survey did not have a back button to go back and check the answers. Solution 9: No changes were made to the survey. It was justified by the fact that if provided with a back button, people might double check their answers which will introduce a bias in the data collected from the survey.

SI 622 Group 5

24

Appendix C -‐ Additional Comments Q18 Student/Alumni Q18) For what reason did you visit the ECRC website besides looking for a job and/or internship information? • To use ENGenius.jobs, to look up pay and hiring information and formally signup

for ECRC advising. • To help find the internship I got this summer. • None • Maybe career fair information? • Course Information • Resume Ideas • More information about the ECRC office • Job and internship search and requesting counseling appointments • Career fair information

SI 622 Group 5

25

Appendix D -‐ Additional Comments Q3 Employers Q3) How did you find out about the Corporate Partner Program? • Contact from ECRC (names have been removed for sake of anonymity) • We have been doing this for years and the previous recruiter on our team passed

on the information. • Students It is important to note that one of the employers was informed of the corporate partner program by students and not the Engineering Career Resource Center.

SI 622 Group 5

26

Appendix E -‐ Additional Comments Q15 Employers Q15) Which other resources do you use to recruit students from the University of Michigan?

• All online job boards • careerbuilder.com , monster.com • Other school’s website(such as the one provided by the Ross School of

Business). • Info sessions, sponsor student organisations, invite students to special

events i.e. tailgates • Recruit from Ross & LSA as well • Central Career Center, Ross School of Business • Direct emails to student groups -‐ sometimes using ENGenius to schedule,

other times 8) Adhoc (but this is limited); sometimes use of LS&A career center for some population of technical (CS, informatics) students in liberal arts

• LinkedIn, Career Fairs, Groups/organisations on campus • Alumni, student groups • Central Campus Career Fair, School of Information posting site • Nacelink • Contact student associations or Career Services personnel directly • Direct student contact through student / professional organisations • The websites of student groups that align with the skill set I'm looking to

hire.

SI 622 Group 5

27

Appendix F -‐ Additional Comments Q17 Employers Q17) Is there any information you need but is not currently available on the ECRC website? 1) Best practices 2) Better salary breakdowns by region AND engineering field

SI 622 Group 5

28

Appendix G -‐ Student/Alumni Graphs The following graphs represents important data from the student/alumni section. Graph 1: Student demographic distribution. Majority of students we surveyed were graduate students. Graph 2: Bar graph for the uses of the ECRC website. Majority of usage is for ENGenius.jobs.

SI 622 Group 5

29

Graph 3: Clustered Bar Graphs to denote the usage of the major sections of the website.

SI 622 Group 5

30

Appendix H -‐ Employers Graphs The following graphs represents important data from the employers section. Graph 1: Pie chart denoting the number of years the employers have been in contact with the ECRC.

Graph 2: Pie chart denoting the distribution of whether employers were a part of the corporate partner program. It is important to note 28% of employers were not aware whether they were a re part of the corporate partner program.

SI 622 Group 5

31

Graph 3: Clustered bar graph to denote the usage of major sections of the ECRC website.

SI 622 Group 5

32

Appendix I – Survey Results The following are the results that we had obtained from the Qualtrics system for our survey. 1. How would you describe your relation to the ECRC website? # Answer

Response % 1 Student/Alumni

30 52% 2 Employer

28 48% Total 58 100% Statistic Value Min Value 1 Max Value 2 Mean 1.48 Variance 0.25 Standard Deviation 0.50 Total Responses 58

2. How would you describe yourself? # Answer

Response % 1 Freshman

3 11% 2 Sophomore

4 14% 3 Junior

3 11%

4 Senior/5th Year

4 14%

5 Graduate/PhD

11 39% 6 Alumni


SI 622 Group 5

33

3. Are you currently searching for a job and/or internship? # Answer

Response % 1 Yes

21 70% 2 No


4. What type of jobs do you use the ECRC website to look for? (Select All that Apply)By ECRC website we are referring to http://career.engin.umich.edu/ not ENGenius.Jobs # Answer

Response % 1 Part-Time

5 29% 2 Internship

13 76% 3 Full-Time

3 18% 4 Other

0 0% Other Statistic Value Min Value 1 Max Value 3 Total Responses 17

5. When it comes to finding job related information from the University of Michigan, which of the following do you do? # Answer

Response %

1

Use the ECRC website to search for the information

5 28%

2 Go to the office and talk to the staff

2 11%

SI 622 Group 5

34

3 Both ECRC website and office visit

4 22%

4 Only use ENGenius.Jobs

7 39%

Total 18 100% Statistic Value Min Value 1 Max Value 4 Mean 2.72 Variance 1.62 Standard Deviation 1.27 Total Responses 18

6. Did you first look on the ECRC website for the answer to your question before going to the office and talking with the staff? # Answer

Response % 1 Yes

1 100% 2 No


7. On those occasions that you first looked at the website, how long were you on the ECRC website before you went to the office? # Answer

Response %

1 1 - 2 minutes

0 0%

2 3 - 5 minutes

0 0%

3 5+ minutes

0 0% Total 0 0% Statistic Value Min Value - Max Value -

SI 622 Group 5

35

Mean 0.00 Variance 0.00 Standard Deviation 0.00 Total Responses 0

8. Why did you choose to visit the office? (Select All that Apply): # Answer

Response %

1 Drop in between classes

0 0%

2 Prefer in person consultation

0 0%

3 Very specific question

0 0%

4 Other

0 0% Other Statistic Value Min Value - Max Value - Total Responses 0

9. How many times have you visited the ECRC website since the start of the semester? # Answer

Response % 1 0 - 2 times

0 0% 2 3 - 5 times

5 71% 3 5 - 7 times

1 14% 4 7+ times


SI 622 Group 5

36

10. How frequently do you visit the website for the following?

# Question Almost Never

Rarely

Sometimes

Often

Almost Always

Total Responses

Mean

1 Information about careers fairs

0 0 5 2 0 7 3.29

2

Information about on campus interview

0 3 2 1 1 7 3.00

3 Details about information sessions

1 2 4 0 0 7 2.43

4 Dates/Information about Workshops

3 0 4 0 0 7 2.14

5 Resume and Cover Letter Samples

2 0 4 1 0 7 2.57

6 Contact Information 2 2 3 0 0 7 2.14

7 Suited for success program

4 1 2 0 0 7 1.71

8 ENGenius Jobs 0 1 3 3 0 7 3.29

9 Student Handbooks 2 2 1 1 1 7 2.57

10 Salary Guide 2 2 1 2 0 7 2.43

11 Other 1 0 1 0 0 2 2.00

Other

Statistic

Information about careers fairs

Information about on campus interview

Details about information sessions

Dates/Information about Workshops

Resume and Cover Letter Samples

Contact Information

Suited for success program

ENGenius Jobs

Student Handbooks

Salary Guide

Other

SI 622 Group 5

37

Min Value

3 2 1 1 1 1 1 2 1 1 1

Max Value

4 5 3 3 4 3 3 4 5 4 3

Mean 3.29 3.00 2.43 2.14 2.57 2.14 1.71 3.29 2.57 2.4

3 2.00

Variance 0.24 1.33 0.62 1.14 1.29 0.81 0.9

0 0.57 2.29 1.62

2.00

Standard Deviation

0.49 1.15 0.79 1.07 1.13 0.90 0.95 0.76 1.51 1.2

7 1.41

Total Responses

7 7 7 7 7 7 7 7 7 7 2

11. Overall how satisfied are you with the services provided by the ECRC website?

# Question

Very Dissatisfied

Dissatisfied

Neutral

Satisfied

Very Satisfied

Total Responses

Mean

2 0 0 4 3 0 7 3.43 Statistic Min Value 3 Max Value 4 Mean 3.43 Variance 0.29 Standard Deviation 0.53 Total Responses 7

12. What other resources have you used for your job search? (Select All that Apply) # Answer

Response % 1 LinkedIn

6 86%

2

Other career offices at the University of Michigan

2 29%

3 Personal networking

4 57%

SI 622 Group 5

38

4

Job search websites (Indeed, Monster.com, etc)

4 57%

5 Career section on company websites

3 43%

6 Other


13. How likely are you to return to the site? # Question Very

Unlikely Unlikely Undecided Likely Very Likely

Total Responses Mean

1 0 0 3 3 1 7 3.71 Statistic Min Value 3 Max Value 5 Mean 3.71 Variance 0.57 Standard Deviation 0.76 Total Responses 7

14. Is there any information you need that is not currently on the website? Text Response no Statistic Value Total Responses 1

15. What do you use most often to access the ECRC website? (Select all that may apply) # Answer

Response % 1 Tablets

1 7%

2 Mobile Phones

3 21%

3 Laptops

13 93%

SI 622 Group 5

39

4 Desktop Computer

4 29%

5 Other


16. Have you visited the ECRC website? # Answer

Response % 1 Yes

7 78% 2 No


17. Can you state the primary reason as to why you have not visited the ECRC website before? # Answer

Response %

1 Did not know it existed

0 0%

2

Not sure of what kind of information is available on the website

0 0%

3

Did not have the need to visit the website

1 100%

4 Other

0 0% Total 1 100% Other Statistic Value Min Value 3

SI 622 Group 5

40

Max Value 3 Mean 3.00 Variance 0.00 Standard Deviation 0.00 Total Responses 1

18. For what reason did you visit the ECRC website besides looking for job and/or internship information? Text Response To use engenius, to look up pay and hiring information, and formerly to sign up for ECRC advising To help find the internship that I got for this summer None Can't remember. Maybe career fair information? course information Resume ideas no other More information about the ECRC office. Job and internship searches, requesting counseling appointments. Career Fair information Relevant to student necessary Statistic Value Total Responses 11

19. What is your gender? # Answer

Response % 1 Male

12 63% 2 Female

7 37% 3 Other

0 0% Total 19 100% Other Statistic Value Min Value 1 Max Value 2 Mean 1.37 Variance 0.25 Standard Deviation 0.50 Total Responses 19

20. How long have you been working with the ECRC to hire University of Michigan Engineering students? # Answer

Response %

SI 622 Group 5

41

1 Less than a year

4 15%

2 1 - 2 Years

11 42% 3 3 - 4 Years

6 23%

4 5 + Years

5 19%


21. Are you part of the Corporate Partner Program? # Answer

Response % 1 Yes

5 20% 2 No

13 52%

3 Do not know

7 28%


22. How did you find out about the Corporate Partner Program? Text Response S***n M***g**ery ****y L*** We have been doing this for years and the previous recruiter on our team passed along the information From students Statistic Value Total Responses 4

23. When it comes to finding employment related

SI 622 Group 5

42

information about the University of Michigan, which of the following do you do? # Answer

Response %

1

Use the ECRC website to search for the information

3 12%

2 Call and/or email the ECRC staff

2 8%

3 Both ECRC website and call and/or email

15 60%

4 Only use ENGenius.Jobs

5 20%


24. Did you first look on the ECRC website for the answer to your question before reaching out to the staff? # Answer

Response % 1 Yes

0 0% 2 No


SI 622 Group 5

43

25. On those occasions that you first looked at the website, how long were you on the ECRC website before you went to the office? # Answer

Response %

1 1 - 2 minutes

2 100%

2 3 - 5 minutes

0 0%

3 5+ minutes


26. After having established a relationship with the ECRC staff, do you still use the ECRC website? # Answer

Response %

2 Yes, I still use the ECRC website

1 50%

3

No, I just use ENGenius.Jobs and/or my personal contact with ECRC staff

1 50%


27. How many times have you visited the ECRC website since January 2014? # Answer

Response %

SI 622 Group 5

44

1 0-2 times

8 44% 2 3-5 times

8 44% 3 5-7 times

1 6%

4 more than 7 times

1 6%


28. What types of jobs do you offer to students? (Select All that Apply) # Answer

Response % 1 Part-time

0 0% 2 Internships

16 89% 3 Full-time

17 94%

4 Other (please specify)

1 6%

Other (please specify) leadership programs Statistic Value Min Value 2 Max Value 4 Total Responses 18

29. What do you use the ECRC website for? (Select All that Apply) # Answer

Response %

1 Accessing the recruiter handbook

6 33%

2 Accessing ENGenius.Jobs

16 89%

3 Finding contact information

9 50%

4 Other: (please specify)

1 6%

Other: (please specify)

SI 622 Group 5

45

Resume Books Statistic Value Min Value 1 Max Value 4 Total Responses 18

30. Overall, how satisfied are you with the services provided by the ECRC website?

# Question

Very Dissatisfied

Dissatisfied

Somewhat Dissatisfied

Neutral

Somewhat Satisfied

Satisfied

Very Satisfied

Total Responses

Mean

1 0 0 0 3 4 8 3 18 5.61

Statistic Min Value 4 Max Value 7 Mean 5.61 Variance 0.96 Standard Deviation 0.98 Total Responses 18

31. How frequently do you visit the website for the following information?

# Question Almost Never

Rarely

Sometimes

Often

Almost Always

Total Responses

Mean

1

Information about participating in careers fairs

1 3 8 5 1 18 3.11

2


1 7 7 1 2 18 2.78

3


4 6 6 1 1 18 2.39

4 Finding Contact Information

2 5 8 3 0 18 2.67

SI 622 Group 5

46

5 ENGenius.Jobs 0 1 2 10 5 18 4.06

6 Recruiters Handbook 6 5 6 1 0 18 2.11

7 Salary Guide 7 4 6 1 0 18 2.06

8 Cooperative Education Program

16 2 0 0 0 18 1.11

9 Hiring International Students

15 3 0 0 0 18 1.17

10 Other 0 0 0 0 0 0 0.00

Other

Statistic

Information about participating in careers fairs



Finding Contact Information

ENGenius.Jobs

Recruiters Handbook

Salary Guide

Cooperative Education Program

Hiring International Students

Other

Min Value 1 1 1 1 2 1 1 1 1 -

Max Value 5 5 5 4 5 4 4 2 2 -

Mean 3.11 2.78 2.39 2.67 4.06 2.11 2.06 1.11 1.17 0.

00 Variance 0.93 1.12 1.19 0.82 0.64 0.93 1.0

0 0.10 0.15 0.00

Standard Deviation

0.96 1.06 1.09 0.91 0.80 0.96 1.00 0.32 0.38 0.

00

Total Responses

18 18 18 18 18 18 18 18 18 0

SI 622 Group 5

47

32. Do you use other resources outside of the ECRC website to recruit students from the University of Michigan? # Answer

Response % 1 Yes

16 70% 2 No


33. Which other resources do you use to recruit students from the University of Michigan? Text Response All online job boards careerbuilder.com, monster.com, etc. Other Schools' websites (Such as the one provided by the Ross School of Business). Info sessions, sponsor student orgs, invite students to special events i.e. tailgates Recruit from Ross & LSA as well Central Career Center, Ross School of Business direct emails to student groups - sometimes using ENGenius to schedule, other times adhoc (but this is limited); sometimes use of LS&A career center for some population of technical (CS, informatics) students in liberal arts LinkedIn, Career Fairs, Groups/organizations on campus Alumni, student groups Central Campus Career Fair, School of Information posting site Nacelink Contact student associations or Career Services personnel directly direct student contact through student / professional organizations The websites of student groups that align with the skillset I'm looking to hire. Statistic Value Total Responses 14

34. How likely are you to return to the ECRC site?

# Question

Very Unlikely

Unlikely

Somewhat Unlikely

Undecided

Somewhat Likely

Likely

Very Likely

Total Responses

Mean

SI 622 Group 5

48

1 0 0 0 0 2 12 8 22 6.27

Statistic Min Value 5 Max Value 7 Mean 6.27 Variance 0.40 Standard Deviation 0.63 Total Responses 22

35. Is there any information you need but is not currently available on the ECRC website? Text Response No No N/A No No. Best practices Better salary breakdowns by region AND engineering field no Statistic Value Total Responses 8

36. What do you use most often to access the ECRC website? (Select all that may apply) # Answer

Response % 1 Tablets

0 0%

2 Mobile Phones

0 0%

3 Laptops

13 57%

4 Desktop Computer

10 43%

5 Other


SI 622 Group 5

49

37. What type of students do you primarily look to hire? # Answer

Response % 1 Freshmen

2 8% 2 Sophomores

6 25% 3 Juniors

14 58%

4 Seniors/5th Years

21 88%

5 Graduate/PhD

7 29% 6 Alumni

12 50% Statistic Value Min Value 1 Max Value 6 Total Responses 24

survey’ · si622group5!! 1!!!!! survey’ team5%...

Documents