survey ppt final
TRANSCRIPT
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2015 ALUMNI SURVEYConducted in Summer 2015
Presented by Molly MohrFebruary 5, 2016
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DATA POOLAnnual
MembersSent to 2,277
email addresses
16% completion rate
Sent to 1,505 email addresses
19% completion rate
Sent to 35,733 email addresses
1.5% completion rate
Life Members Non-Members
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AGENDA
Communications
Events
Membership
Non-Member
Questions
Demographics
DiscussionLOOK HERE!
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COMMUNICATIONS
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COMMUNICATION PREFERENCES
p. 3
How do you prefer to receive information from your alma mater?
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COMMUNICATION REALITIES
p. 4
How do you hear about Alumni Association events?
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FACEBOOK ANALYTICSAugust 1, 2015 – February 1,
2016• Increased net likes by 700• 14% growth
February 1, 2015 – August 1, 2015
• Increased net likes by 272• 6% growth
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COMMUNICATION FREQUENCY
November 2015 – January 20169.7 emails/month
September 2014 – October 201515.8 emails/month
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COMMUNICATION TOPICSImportance
1) Events2) Benefits3) Newsletters4) Legislative5) Research6) Travel
Our E-mail Topics78% Events11% Membership5% Benefits3% Travel2% Volunteering1% Scholarship
p. 7
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IMPORTANT ASSOCIATION ACTIVITIES‘Volunteer opportunities’ fell in bottom 2 for all segments‘Hosting Alumni Events’ is least important to non-membersTop 2 activities for all segments• Advocating for UTSA• Scholarships to students
p. 10
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FACEBOOK MODIFICATIONS#1 activity =‘Advocating for UTSA’
November 1, 2015 – February 1, 2016Top 10 most engaging posts
=Non-ask touchpoints promoting UTSA
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EVENTS
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EVENT FREQUENCYANNUAL MEMBERS
• 1 event/month
LIFE MEMBERS AND NON-MEMBERS
• 1 event every other month
OUR 2015 AVERAGE• 52 events/year• ~4.08 events/month
p. 12
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EVENT ATTENDANCEIn the past 12 months,
who’s attended an Association event?
55% of annual members
58% of life members
14% of non-members
Comparison to UTSA Events
13% more people attended UTSA events
p. 13
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ATHLETIC EVENTSMost Attended UTSA Events Most Attended Association
Event
p. 14, 16
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LEAST ATTENDED EVENTSNew Grad Mixer
(Life & Non-Members)
Ring Ceremony (Annual
Members)
p. 16
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MOST FULLY SATISFIEDAlumni Gala
(Annual Members)Diploma Dash
(Life Members)Ring Ceremony(Non-Members)
p. 17
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c
LEAST FULLY SATISFIED
New Grad Mixer(Annual & Life
Members)
p. 17
cBirds Up Breakfast
(Non-Members)
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MOST IMPORTANT EVENTSRoadrunner Station Diploma Dash
p. 18
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LEAST IMPORTANT EVENTS
Golf Tournament
p. 18
New Grad Mixer Birds Up Breakfast
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MEMBERSHIP
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BENEFIT USAGEHave you used any of the benefits that the Alumni Association provides to its members?
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Top word used in all segments’ responses…
BENEFIT SUGGESTIONS
p. 23
DISCOUNTS!
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MEMBERSHIP PRICING
An average of 88% of members
believe dues are ‘Just Right.’
p. 24
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NON-MEMBERS
ONLY
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CONNECTIONS TO UTSADo you keep in contact with
other UTSA alumni? Top 3 Relationships
•Work (predominant result)• Friends/social• Family
p. 31
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WHY HAVEN’T YOU JOINED?#1 “Other” Response
TIMEFrequent “Other” Responses
FINANCIAL, DUES, COST
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RECONNECTING WITH UTSAAre you open to giving back to your alma
mater?
p. 33
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DEMOGRAPHICS
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LIFESTYLE DATACompared to non-members, a larger percentage of
members…
p. 26-27
ARE MARRIEDHAVE CHILDREN
HAVE FAMILY CONNECTIONS TO UTSA
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2015 ALUMNI SURVEY
DISCUSSION