survey on apple i-pad

19
SURVEY PRESENTATION ON “APPLE IPAD Presented by : Pinaki Ranjan Bhakat (14202238) Pritish Kumar Sinha (14202239) Kumar Nishikant (14202240) A Anil Kumar Dora (14202241) Dipanwita Mohanty (14202242)

Upload: pinaki-ranjan-bhakat

Post on 18-Jul-2015

83 views

Category:

Marketing


1 download

TRANSCRIPT

SURVEY PRESENTATION ON

“APPLE IPAD”

Presented by:

Pinaki Ranjan Bhakat (14202238)

Pritish Kumar Sinha (14202239)

Kumar Nishikant (14202240)

A Anil Kumar Dora (14202241)

Dipanwita Mohanty (14202242)

CONTENTS

Introduction

Apple iPad

Product Analysis

Evolution of iPad

Competitor Analysis

SWOT Analysis

Research Techniques

Survey Results

Findings

Conclusion

INTRODUCTION

Apple Inc. is an American multinational.

Headquartered in Cupertino.

Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976.

World's second-largest information technology

company by revenue.

Hardware products : The Mac, The iPod, The iPhone, The iPad.

Online services : iCloud, iTunes Store, and App Store.

APPLE iPAD

• iPad is an iOS-based line of Tablet computers designed and marketed by Apple Inc.

• January 27, 2010: Apple introduced the iPad.

• March 2, 2011 : iPad 2 was introduced.

• March 7, 2012 : The third-generation iPad was introduced as “The new iPad”.

• October 23, 2012 : Apple's fourth-generation iPad came out as "iPad with Retina display".

• October 22, 2013 : Apple introduced the iPad Air.

• October 16, 2014 : Apple unveiled the iPad Air 2, iPad Mini 3 was unveiled at the same

time.

• Since its launch, iPad users have downloaded three billion apps, while the total number of

App Store downloads is over 25 billion.

PRODUCT ANALYSIS

• Ipad is at introduction stage of product life cycle.

• Ipad is demand by innovators and early adopters.

• More cash outflow to increase product awareness.

Apple’s product line revenue shares - 2014

EVOLUTION OF IPAD

COMPETITOR ANALYSIS

• The competitors are Amazon Kindle, Netbook, laptop Rio Carbon- iriver H10,

Htc Flyer, Motorola Xoom etc.

• Their aim is to raise the sale of their products and become leaders of Mp3 supply in market.

• Their current strategy is to sale their product at competitive price, returns, retain customer pleasure and top rival products through improvement.

• Rio Strength- attracting customers with reasonable price whilst retain strong excellence.

WEAKNESS

• Rio carbon - new rivals, risk of lower market share due unfamiliar brand.

• Netbook is slow and low quality display software.

• Ipad is admired than Kindle, iriver H10, because market is well conscious of ipad.

SWOT ANALYSIS

Strength• Sufficient resources assigned to process the product.

• Ipad is attractive to both men and women.

• Ipad Superior quality to compete.

• Previous products has good name/standing.

• Ipad has enhance major technology.

• Ipad is a Wi-Fi device.

Opportunity• Chance to exploit strong finance.

• Build up excellent support for prospect money value.

• Chance for rapid market development-education gadget

talented to read eBooks.

• Chance for developing market trend

Weakness• The product line is thin, incapable to develop in other

market.

• The price is high, which might switch customers to rival

competitors.

• Beginning new product while niche market

is being directed by other rival competitors.

• Poor advertisement plan, customers are not

correctly introduce to the important use of ipad.

Threat• Persistent market entry by new rivals.

• Risk of not attracting intended customers-hence loss instead

of profit.

• Risk of rivals to emulate.

• Exposed to the risk of business rotation.

• Hard laws and regulations put on

internet downloads.

RESEARCH TECHNIQUES

• Primary as well as Secondary research technique adopted.

• Data is sourced from Apple websites.

• Relevant data bases are also explored.

• Other relevant websites also explored.

• Collected 20 samples from market about the product.

Type of Questionnaire

• Mainly Closed Ended

• 3 types we used –

Multiple Choice

Dichotomous Type

Importance Scale

FACTORS THAT WERE IMPORTANT IN CHOOSING IPAD? (RATED ON THE SCALE OF 1-5 ; 1-NOT AT ALL IMPORTANT , 5-VERY IMPORTANT)

Personal Apple

experience

10

Price 13

Design Implications 12

Functionality 17

Apple strength

brand reputation

16

Apple advertising 6

Size and weight 6

Battery life 16

Memory Capacity 9

Other physical

attributes

6

Other features 7

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

0

2

4

6

8

10

12

14

16

18

HOW SATISFIED ARE YOU WITH YOUR I-PAD PERFORMANCE ?

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

0

2

4

6

8

10

12

14OVERALL 9

DESIGN 13

FUNCTIONALITY 10

VALUE OF MONEY 10

WEARABLE 8

ANTI-WRESTLING 3

MEMORY 6

EASY TO USE 8

BATTERY LIFE 11

OVERALL QUALITY 8

HOW ABOUT THE APPLE'S SERVICE ATTITUDE AND AFTER-SALE'S SERVICE?

Very good 7

Good 16

General 3

Bad 1

Too bad 1

25%

57%

11%

3%4%

VERY GOOD GOOD GENERAL BAD TOO BAD

DO YOU THINK APPLE CAN DESIGN i-PAD IN ANOTHER

COLORS OR SHAPE ?

Just do it 21

Keep

Original

design

8

72%

28%

Just do it Keep original desgn

DO YOU THINK WHETHER INTENSE MARKET COMPETITION IS RESPONSIBLE FOR

PRODUCTS UPDATE AND INNOVATION?

Yes 16

No 4

Appropriate 9

55%

14%

31%

Yes No Appropriate

IF THE NOKIA OR MOTO PRODUCE NEW PRODUCTS BETTER THAN APPLE, WOULD YOU CHOOSE TO BUY IT?

Yes 18

No 11

62%

38%

Yes No

FINDINGS

Less Brand Loyalty…

Product variability…

Satisfy in after sales servicing…

Market competition is responsible for innovation…

CONCLUSION

The iPad! What is better designed than that? I read magazines on it, I play Scrabble. I use it

for everything.

Whenever apple is heard from customers it means innovation...

Queries…???