survey of astronomy communication in philippine print media (newspaper)
TRANSCRIPT
Survey of Astronomy Communication
in Philippine Print Media (newspaper)
Rogel Mari Sese
Stephanie Tumampos
Do you still read the
newspaper?
In a survey conducted by the National Book
Development Board in 2012, the total readership of
Filipinos in different reading materials in print is 88%.
0
10
20
30
40
50
60
70
80
90
Books Newspapers Magazine Comics
80%
67%
43%
28%
In the survey, NBSB have also provided data on the
readership of different reading materials by age.
NBSB have also provided data on the readership of
different reading materials by education and main
source of education.
• Philippine
Daily Inquirer
• Manila Bulletin
• Philippine Star
Top 3 daily
newspapers in
the Philippines:
ASTRONOMY RELATED ARTICLES
International Year of Astronomy
0
10
20
30
40
50
60
70
2007 2008 2009 2010 2011 2012 2013 2014
Nu
mb
er
of
Art
icle
s
YEAR
Philippine Daily Inquirer
0
5
10
15
20
25
2007 2008 2009 2010 2011 2012 2013 2014
Nu
mb
er
of
Art
icle
s
YEAR
PHILIPPINE STAR
0
5
10
15
20
25
30
35
40
2007 2008 2009 2010 2011 2012 2013 2014
Nu
mb
er
of
Art
icle
s
YEAR
Manila Bulletin
Still counting
Based from the collected number of articles from the top
newspapers in the country, some observations were
observed.
• News articles surged when the International year of
Astronomy was observed in 2009.
• The number of articles from 2012 to 2013 (as of 2nd
quarter of the year), increased. This may be due to the
Venus transit and apocalypse/ end-of-the-world incident.
• Also, the number of articles in 2013 are increasing due to
a more active public outreach.
Based from the collected number of articles from the top
newspapers in the country, some observations were
observed.
• There is a trend in publishing materials related to astronomy.
• The response of the public mostly depends on how the
article is efficient and interesting BUT based on the data
obtained, an increase of number of articles also indicate that
readers are interested.
Thank you!
©Jojo Nicdao | Philippines