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Trust, Energy and How Americans Make Energy Decisions

December 2016

1,000 Americans SurveyedWe commissioned an independent survey of 1,000+ Americans from across the United States,

representing a wide demographic across income and education levels.

Gender:

Education:

Makovsky Energy Survey 2016

Female

52%

Male

48%

Age:

Millennials

32%

GenX

27%

Baby Boomers

33%

41% HS Grad or less

27% College Incomplete

32% College Grad

Income Level: <$35k: 29%

$35-<$50k: 17%

$50k-$75k: 21%

$75k-<$100k: 15%

$100k+: 18%


AMERICANS SAY THEY’RE WELL

INFORMED ON ENERGY

Confidential and Proprietary. For Internal & Planning Purposes Only. © Makovsky 2016

Consumer Actively Seek Energy Information


of respondents profess

to be at least “somewhat

informed” about energy

sources and the industry

overall

described themselves

as “informed or very

informed”

indicated they get

information or hear about

energy issues more than a

few times a week


WHAT DO AMERICANS REALLY KNOW

ABOUT ENERGY? NOT AS MUCH AS

THEY THINK THEY DO.


AMERICANS SERIOUSLY OVERESTIMATE

HOW MUCH ELECTRICTY WE GET FROM

RENEWABLES


Perception vs. Reality in Energy Use



AND THEY’RE OVERLY OPTIMISTIC

ABOUT THE FUTURE OF RENEWABLES


Predictions Are Overly Optimistic



SO, HOW DO AMERICANS VALUE

ENERGY CHOICES?


Energy Choices Based Upon Personal and Societal Differ


53% Societal Impact

38% Personal Impact

Societal energy choices are driven by concerns for the

Environment

Health

Future Generations

Finances

Personal Health

Personal impact energy concerns are motivated by


AND WHOM DO THEY TRUST FOR

INFORMATION?


Which energy industries are

considered most trustworthy

for information?

Solar Wins


Solar

Natural Gas

Wind

Oil

Nuclear

Coal


TV News Stands Out as the Go-to Energy Information Resource



Gender Differences by Source


Female

TV

Radio

Newspaper

Online

Social

Websites

Environmental website

Family/friends

Other

None

27.2%

10.0%

16.9%

20.4%

10.6%

2.0%

1.8%

8.7%

0.9%

1.5%

TV

Radio

Newspaper

Online

Social

Websites

Environmental website

Family/friends

Other

None

Male

28.6%

7.7%

14.9%

17.6%

12.7%

0.8%

3.1%

13.0%

0.6%

1.0%


What Are the Most Important Future Energy Solutions?


Energy Efficient

Technologies

Solar Wind Natural Gas


How would you expect the results to

change next year?

What would you also ask?


Makovsky

Makovsky is one of the nation’s leading integrated

communications agencies and a four-time

consecutive winner of “PR Agency of the Year.” As

an independent NYC-based agency for 35 years,

with an office in Washington, D.C., Makovsky is built

on The Power of Specialized Thinking to spark

connections and drive change.

Deep energy sector, digital communications

expertise and a laser focus on client results have led

to 95% year-to-year client retention-–the ultimate

measure of success.

Who We Are:


The DC Energy Team

MAKOVSKY

(From left to right)

Andy Beck

Former Head of DOE Communications

Executive Vice President

Loretta Prencipe

Attorney

Energy, Community & Crisis

Senior Vice President

Justin Chase

Chief Digital Officer

Samantha Nevels

Energy & Social Media Expert

Thank you

Loretta Prencipe1775 I St NW, Suite 1150, Washington, D.C. 20006

[email protected]

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