surprise app

SOCIAL MEDIA & ENTEPRENEURSHIP

ADVERTISING AND PUBLIC RELATIONS LABS

DEPARTMENT OF COMMUNICATION, MEDIA AND CULTURE

PANTEION UNIVERSITY

SURPRISE APP

PROBLEM

a last minute invitation shows up

it can be a dinner party,

a gathering at a friend’s house, a soiree

or a reception..

you don’t have the time to go and buy a present

but..

..can you go empty handed?

SURPRISE APP | June 2012

NO!


SOLUTION

SURPRISE APP is an application that allows you to instantly buy a gift for a friend straight from your mobile and actually send it to him!


HOW IT WORKS

YOU - All you have to do is:

1. choose the gift you want to buy from a wide range of products


HOW IT WORKS


1. choose the present you want to buy from the available categories (drinks, pastry, flowers)

2. pick a card and write a personal message to your friend


HOW IT WORKS


1. choose the present you want to buy from the available categories (drinks, pastry, flowers)

2. pick a card and write a personal message to your friend

..and let us take care of the rest!


HOW IT WORKS

WE – SURPRISE APP

will notify your friend

by text, iMessage,

e-mail or Facebook

that he is about to

receive a gift from you

while showing him

your card.

No shipping info needed.


HOW IT WORKS

Your friend views the

card and fills out his

information in order to

receive the gift.


COMPETITION

KARMA APP

GIFT APP

WRAPP

THE GIFT APP

GIFT ME BETA android


PERCEPTUAL MAPPING


COMPETITION


HOW DO WE DIFFER?

We send an actual gift.


HOW DO WE DIFFER?


It’s an innovative idea.


HOW DO WE DIFFER?



We solve an actual problem.


HOW DO WE DIFFER?




There is no such service in Greece.


HOW DO WE DIFFER?





We offer to the customer an easy, simple

& different gift experience.


HOW DO WE DIFFER?





We offer to the customer an easy, simple

& different gift experience.

We offer the recipient a special & surprising

gift experience.


SWOT ANALYSIS

STRENGTHS

1ST IN GR/EU MARKETINSTANT BUY

RANGE OF PRODUCTSPERSONALIZATION

PAYPAL

WEAKNESSES

GR MARKET NOT FAMILIAR WITH ONLINE SHOPPING

&

VIRTUAL GIFTS

OPPORTUNITIES

AIMS TO GR, BALCAN & EU MARKET

PARTNERSHIP WITH SEVERAL BRANDS

THREATS

OTHER POPULAR APP PREFERANCE

SWOT


MARKET STRATEGY


HOW ARE WE GONNA MAKE IT WORK

We will cooperate with popular chains that have

multiple stores across the city.

Test Case: Athens

Patisseries: Fresh, Max Perry

Wine points: Matsoukas

Flower services: Interflora



The costumer chooses the gift he prefers,

Buys it instantly.



The costumer chooses the gift he prefers,

Buys it instantly.

Then the collaborating courier service is

notified and undertakes to deliver the order.



The costumer chooses the gift he prefers,Buys it instantly

Then the collaborating courier service isnotified and undertakes to deliver the order.

… TA TA ! The surprise gift has now beendelivered to its percipient successfully!


thank you.


THE TEACHERS

Giannakeas George

Siligardakis Nektarios

Doksaras Ioannis

Tsene Lida - Coordinator

Tsakarestou Betty - Professor

THE TEAM

Alexiadou Daphne

Alexou Mirella

Alevropoulou Alexia

Alivizatou Alexandra

Dimitrakopoulou Katerina

Tsoufi Christianna

surprise app

Technology