surewaves confidential. for private audiences only. distribution, reproduction, copying of content...

SureWaves Confidential. For private audiences only. Distribution, reproduction, copying of content or any other reuse is prohibited..


Current Industry Challenges


SureWaves Solution (show home)


Driving the Future


The SureWaves Media Grid

• An integrated channel to interconnect the Digital Medium across OOH Digital Displays, Mobile Phones, Web and Home TV - Standard interfaces to control flow of media from point of generation

to point of consumption; supported with a feedback path - Advertisers and Content Providers act as the point of generation for

content, advertising and revenues - Viewers at the Out of Home Networks and special catchments act as

the point of consumption - OOH Networks, MSOs and Enterprise Owned Networks form the

distribution layer - SureWaves Media Grid makes it easy for each element to

interconnect with the points of interest to maximize business benefits


Connected Experiences


SureWaves @ Specialty Retail

Rolling out at 850 stores across 110 tier I and tier II cities and growing …

India’s largest retail chain for mobile phones & accessories


SureWaves @ Cinema

Rolled Out 130+ screens at 14 multiplexes across 9 cities and growing …

Plan to be India’s largest multiplex and cinema operator


SureWaves @ Workspaces

Rolling out at 200 locations across premium offices at 8 cities and growing …

India’s largest concierge service provider present across 400 offices

Also operates 1500+ helpdesks for premium restaurants, airports and health outlets


SureWaves @ Service Retail

India’s largest s-commerce retailer present at 2500 outlets across 70 cities

Expanding rapidly, plans for 10,000+ outlets by March, 2009

Screens Roll out planned at select Grocery, Mobile and Pharmacy Stores


SureWaves Affiliate Network

3500+ locations slated for roll out across 130 cities and towns and growing

Connected to SureWaves Media Grid

Joint sales and marketing agreements with Partners

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Pipeline – Some Key Pilots in Progress …

•Active Engagements with more customers


Content Partners


SureWaves on Display

• Built on Web2.0 architecture • Centrally controlled, content

distribution and scheduling • Multi-Window, Multi-Content

Types with independent control • Customized look & feel • Content with live streaming

support • Latest information of

demographic interest • Content automation engines• UGC Content aggregation • Integration with television feed• Integration with Enterprise

information systems

UGC Content – Pictures and Messages


SureWaves on Display


• Permission based interactivity with handhelds

• Thin Client for enhanced user experience with localized downloadable menus

• Web Services enabled for instant distribution of information/ promotions

SureWaves on Mobile

Faster two way connectivity at zero cost

Connectivity in the near-vicinity as well as over the operator assisted networks

Transactions through secure payment gateways


• Enterprise Social Networking tool powered by Web 2.0 Technologies

• Active collaboration beyond traditional tools such as emails and e-groups

• Closed user groups for selective reach • Interwoven with Displays and Mobile • Ability to create User Generated Content for piping through Displays• Allows collaborative management • Supports multimedia content

SureWaves on Web


SureWaves on Local TV


Market Opportunity

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