suppr club pitch deck
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TRANSCRIPT
Cook, Share, & Be Happy.marian c. brodigan, ceo
brooklyn ny, | 703.300.2349 [email protected]
grace & chrissie share a problem
• Grace:
• Chrissie
GRACE
I love to cook!
I’ve made this delicious meal, but I hate that I’m eating alone & don’t have anyone to enjoy it
with me.
I love hosting dinner parties, but I always end up covering all
the costs, so I don’t do it as often as I WANT to.
‣ Ugh. I’m single & I hate to cook, & hate to cook for just myself.
‣ What I really want is a home-cooked meal with friends.
‣ I don’t know ANYBODY in my building or even on my block.
‣ I wish there was a non-creepy way I could get to know them & share meals together.
CHRISSIE
Tonight, I’d really like a home-cooked meal with friends.
I don’t know ANYBODY in my building or on my block.
I wish there was a non-creepy way I could get to know people
& share meals together.
We figured out that they need a local
supprclub!
let’s solve this problem
• We created a marketplace specifically for food-loving people to host & attend supprclubs
‣ Simple supprclub planning tool that lets “hosts” create & promote (privately or publicly) a supprclub with a menu & charge for invitations
‣ Integrated PayPal into the user experience
Community!
but, can “it” make money?
• supprclub is an online marketplace for cooks & diners to exchange money for services
‣ Hosts create & share/promote events
‣ Guests discover events in their own neighborhoods
• Host markets & sells tickets on supprclub
• supperclub deducts 2.5% per transaction + $0.99 for first 8 tickets
‣ Free supprclubs are free
‣ PayPal payment processing
• Premium subscription services
• Affiliate partnerships
‣ Fresh Direct, Whole Foods, corkd.com, cooking suppliers, etc.
‣ Local business owners
‣ Sponsorships/online advertising
Yes!
marketing & uptake
• Grassroots outreach‣ twitter, facebook, video blog, blog,
local/established supprclubs & Brooklyn Blogade (we’ve been active members for 2+ years)
‣ work with the more than 300 food-related meetups in NYC
‣ host well-known nyc blogger supprclubs
• supprclub-funded neighborhood supprclubs
• supprclubs for charity • Spirited NYC-Borough
neighborhood competitions
Ted & Amy supprclub of Brooklyn hosts an annual hot dog cookoff w/more than 300 tickets sold @ $25 per ticket
why supprclub will make lunch out of the competition
• Online event-planning services are deficient for food/wine community‣ Meetup.com, Eventful.com, pingg.com, Going.com, eVite,
eventbrite, Facebook Events, Tweetups, Mypunchbowl.com
• Existing event-planning services:‣ are not niche-focused w/specific niche community &
features
‣ are hard to use (30 minutes to plan your event)
‣ do not create discoverable community or enable interactions around nice-specific content
‣ rely on old media revenue models (online advertising)
data sampler• Food Network reports audience metrics, Spring 2009:
‣ 63% prepared 5+ meals at home in last 7 days
‣ 75% searched for recipes or meal planning suggestions online in the past 30 days
• 66% of users agree that FoodNetwork.com gets them to try new things (higher than Epicurious, Allrecipes and Yahoo! Food)
• 60% of users agree that FoodNetwork.com is a way to learn about new products (outperforming Epicurious, Allrecipes and Yahoo! Food)
• Major cooking & recipe sites report major growth to both traffic & engagement
‣ allrecipes.com
‣ epicurious.com
‣ Yahoo! Food
‣ Home & Garden
‣ Rachel Ray
supprclub will own this growing home-cooking movement & develop a marketplace!
the growing home-cooking market
• The recession has impacted the food service economy, more people are “dining out” over home-cooked meals:‣ The CRFA supplied statistics to MSN that forecast a 2.5
per cent drop in food service sales for 2009.
‣ That means a reduction by $1.2 billion for the industry. Full service restaurants are forecasted to drop the hardest, as well as caterer sales and drinking places.
‣ Your favorite watering hole might expect a decline of 2.6 per cent, which is the fifth year that segment has experienced a drop in sales."
http://finance.sympatico.msn.ca/SavingsDebt/KerryGold/Article.aspx?cp-documentid=16566267
supprclub alpha is launching soon• First to the marketplace (like
etsy.com was for crafts)• Optimizing a new economy
of dining• Ready to monetize• Peppering the web w/social
assets • Engaging food, beer, and
wine bloggers in NYC with tempting tactics
• Invested in community support
• Working on upgrades to supprclub based on ongoing user feedback with engaging planning & social features
Next up: Customize, deploy & market in more food-centric cities:
San Fran, Boston, Portland OR, & Philadelphia
serving a wide community of users
• supprclub’s nyc “street team” will be working with:‣ Restaurant owners looking to bring
in new or group-driven business‣ Non-restaurant businesses looking to
promote their particular shops to the community in a fun way
‣ Individuals & groups interested in hosting communal meals- Building/block parties, holiday parties,
couples, mixers, bunco players, sports teams, PTAs, etc.
‣ Singles who want to meet new people, couples who want to set friends up
‣ Charities/groups interested in raising money & awareness for causes
funding to grow & feed . . .• a full-time back-end/front-end
developer(s) & aggressively release new features
• supprclub street team marketing programs‣ encourage friendly competition
between hosts, who can “compete” for items like kitchenaid mixers, appliances, dinners out, etc.
‣ host larger supprclub events at a well-known local locations (e.g. Kelso Brewery), etc.
• nyc celebrity chef appearances
• video outreach & small business pamphleting (engage your neighbors, host supprclubs in your space)
• hosting & site maintenance/email database growth
supprclub team• We’ve mixed together an amazing team: a chef/caterer/food
blogger + meetup.com organizer + meetup.com community support specialist 4.5+ years + CTO of a large viral wine site + combined intelligence & passions together.
• Biz Dev, Marketing, Community Support co-founders
‣ Marian C. Brodigan, CEO, 8+ years in frontend/backend product development TV & magazine online platforms (nymag.com, huffingtonpost.com, plumtv.com, fissionstrategy.com), Ph.D. History & New Media, writer/editor/blogger
‣ Katie Saddlemeire, VP of Community Support (formerly of meetup.com's customer support team & currently community manager for HuffPost)
‣ Grace Piper, VP of Marketing (fearlesscooking.tv, former chef/caterer, critical voice & image of supprclub)
marian c. brodigan, ceobrooklyn ny |703.300.2349 | [email protected]