Supporting rural media in WA

The big event on the RMAWA calendar is the annual RMA Awards. There are nine categories:

1. Best news coverage – print $500

2. Best news coverage – broadcast $500

3. Best regional news coverage outside of ag $500

4. Best communications campaign $500

5. Best photograph $500

6. Best new entrant $500

7. Best feature $500

8. Student award $500

9. Best demonstration of industry expertise $500

Run by a committee of volunteers, the Rural Media Association of WA celebrates and promotes journalists, photographers and communications professionals working in the rural sector in WA.Get in touch: ruralmediawa@gmail.com

Awards MembershipMembership is $50 per year (less than a dollar a week!) Students: $20. You need to be a member to be eligible for the awards. To join: fill out and return the attached form.

Membership

Membership

Award categories1. Best news coverage – print

• Agricultural news story published either online or in hardcopy in WA print media.• Judged on newsworthiness, style, content, objectivity and balance.• Applicable to one story only. If this coverage forms part of a series, or is the product of investigativereporting, a 200-250 word explanatory note must be included detailing the work of the journalist to producethe story.• Entries for online print stories must be print-based articles only.

2. Best news coverage – broadcast

• Agricultural news story broadcast on television, radio or online (including podcasts) in the WA media.Stories of dual broadcasting (TV and radio) allowed, however no stories published for print and broadcastpermitted.• Judged on newsworthiness, style, content, objectivity and balance.• Applicable to one story only. If this coverage forms part of a series, or is the product of investigativereporting a 200-250 word explanatory note must be included detailing the work of the journalist toproduce the story.• Entries for stories published online must have their key component as broadcast of audio or video.

3. Best regional news coverage outside of agriculture

• Coverage of a rural news story published or broadcast in WA media.• Judged on newsworthiness, style, content, objectivity and balance.• Non-agricultural story content covering topics including but not exclusive to regional infrastructure or services, sport, politics, human interest, charity or community.• Applicable to one story only. If this coverage forms part of a series, or is the product of investigative reporting a 200-250 word explanatory note must be included detailing the work of the journalist to produce the story.

Award categories4. Best communications campaign

• Applies to public relations practice carried out in rural WA or with a rural/agricultural element.• Applicable to promotions, campaigns or events. • Judged on an executive summary up to 1000 words in length addressing any of the following: situation analysis, goals and objectives, research, target audience, communication strategy, implementation, budget, results and evaluation process.• Supporting materials such as media releases, printed material, photographs, posters, media clippings or electronic material can be included for this entry.

5. Best photograph

• A photograph published in print or online primarily for WA rural and regional media.• Original image and copy of printed or online feature to be provided electronically.• Judged according to impact, technical application and relevance.• Entries must be an individual photograph, however, the submitted work may be extracted from aphotographic feature or series.• Entries to be accompanied by an executive summary of no more than 200 words.

6. Best new entrant

• Communications or journalism professional who has been in the industry for three years or less.• Commitmenttoongoingimprovementinthefield,quality,consistencyofworkandinvolvementinindustry activities to be considered.• Entries to comprise a portfolio of three journalism or communications works with an agricultural orregional focus.• Nominations can be submitted for individuals by other RMA WA members.• Entries to be accompanied by an executive summary of no more than 200 words, outlining previouswork history.• The RMA WA Committee will contact the nominee’s employers for references prior to judging.

Membership

Award categories7. Best feature

• One feature article or segment on one subject published or broadcast in the WA rural media.• Recognises'background'informationinaformCategory1or2cannot.Thisisnotnecessarilyfirstpage news, however, must be considered best practice journalism to reward research, story development,considerationoftaskandcraftingoffinalpiece.• The article or segment should be both detailed and easy to read or listen to.• Content may cover topics such as human interest, on-farm features, sport or other relevant rural orregional issues, including agriculture.• It should be an in-depth story, enabling the audience to gain a clear understanding of the issue that asingle news story cannot provide.• Minimumwordcountof800required.

8. Student award

• Any tertiary student who has produced up to three news or feature pieces with a regional or agricultural focus which have been published or broadcast.• Student pieces that have not been broadcast/published need written recommendation from a lecturer/tutor. • Showscommitmenttoongoingimprovementinthefieldofjournalism.• Print entries must include captioned photos and broadcast and video entries must include transcript and captioned photos (2MB)• Entries would be judged for: newsworthiness, accuracy, order of information, grammar, and adherence to the in-house style of publication.

9. Best demonstration of industry expertise (new category)

• Industry-specific(agriculture,miningandresourcesorother)storythatreflectsin-depthknowledgeofthe topic and/or industry published or broadcast in the WA rural media.• Generallythestorywouldbetargetedtoaspecificaudience,ifso,identifywhothetargetaudienceis.• Judgedonnewsworthinesstothespecificaudience,style,contentandinformationprovided,objectivityand balance.• Content may cover livestock sales, market updates, machinery, industry science-based news or otherrelevant rural and regional industry stories.• Applicable to one story only. If this coverage forms part of a series, or is the product of investigativereporting, a 200-250 word explanatory note must be included detailing the work of the journalist toproduce the story.

RMA WA Awards Sponsorship

The RMA WA Awards rely on the support of our amazing sponsors, which in previous years have included such diverse organisations as:

Westpac WAFarmers WA Nationals CBH Group Pastoralists and Graziers Association Harvey Beef Partnership for the Outback Dowerin Field Days Royal Agricultural Society of WA

Sponsorship benefits

There is one sponsor for each of the nine award categories ($500 each).

Sponsors have the opportunity to nominate a representative to present the award and say a few words.

Sponsors receive brand recognition on RMA WA website, social media and during the Award presentations.

Photo: Nathan Dyer, Yarrie Station (2018)

Annual gala award night

Don't miss out on the rural media event of the year!

Award entrants strongly encouraged to attend.

Date: 1 May 2020

Time: 6:00pm

Venue: Oxford Hotel, Leederville

Cost: $50 (members) $65 (non-members)

$40 (students)

Includes drinks and lots of good finger food

Rules for eligibility• Entrants must be an individual or corporate member of RMA WA.• Non-membersmustbecomeafinancialmemberofRMAWAtobeeligibletoentertheawards.• Entrants must be actively working in the Western Australian media or communications industry.• A maximum of two entries may be submitted per person, per category.• Entry submissions must have been published/aired between 18 October 2018 and 10 March 2020.• No duplication of entries across award categories will be accepted.

Submitting entries• Award entries close Wednesday 11 March 2020.• Entry submissions must be made electronically via email and be accompanied by an appropriate completedentryformandrequiredsupportingdocumentation.• Files included in entry submissions should clearly contain the date_title of the work_ media bureau_author/producer’s name, e.g. 20180821_Fisheries haul sets new catch record_ABC North West_Joe_Bloggs

Further enquiries (don't be shy, they love a chat!)

RMA committee members: Steph Sinclair 0439 147 060 Jodie Thomson 0427 423 283

EMAIL: ruralmediawa@gmail.com

RMA WA Awards: Rules

RMA WA Entry Form

Full name

of

Wishes to enter in the Rural Media Association of Western Australian Annual Awards in category (please tick):

Category 1

Category 2

Category 3

Category 4

Category 5

Category 6

Category 7

Category 8

Best news coverage – print

B est news coverage – broadcast

B est regional news coverage outside of agriculture

Best com munications campaign

Best photograph

Be st new entrant

Student award

B est feature

Best demonstration of industry expertise Entry details

Title/subject of entry:

The story/campaign was first published/broadcast on:

Date published/aired:

In/by which organisation/publication:

and is entirely my own work.

Signed Date

Award entry deadline is 11 March 5pmYou must be an RMA WA member to enter! EMAIL: ruralmediawa@gmail.com

Category 9

Please submit your payment electronically to the Rural Media Association of WA using internet banking via the ‘pay anyone’ facility, using the banking details below.

Account Name: Rural Media Association of Western Australia Bank: Bankwest BSB: 306Ͳ104 Account Number: 418Ͳ551Ͳ1

Please email of fax your transaction receipt attention Jodie Thomson Email: jodie.thomson@agric.wa.gov.au Fax: 08 9474 2018

Or post cheques/money orders to: Rural Media Association of Western Australia

c/o Department of Agriculture and Food Locked Bag 4, Bentley Delivery Centre, WA 6983

This document becomes an invoice/receipt upon payment. Please retain for your records.

Mem

bers

hip

appl

icat

ion

Rural Media Association of Western Australia ABN: 76 443 303 943 Individual membership You must be an individual member to be eligible to enter the annual Rural Media Association of WA Awards. Please fill in digitally

12 months @ $50

Corporate membership Organisation:

12 months @ $150

Contact details

Name:

Organisation:

Address:

Phone:

Email:

If you are joining as a corporate member please list the name and position of the people you would like listed on your corporate membership (maximum of four).

1. Name: Position:

Email:

2. Name: Position:

Email:

3. Name: Position:

Email:

4. Name: Position:

Email:

Please submit your application with your payment. We are able to accept EFT (bank transfer).

Electronic Funds Transfer

Using your online banking service or app, please transfer your membership fee using description “RMAMember”.

Rural Media Association of WA BSB: 633-000 ACC: 171580970

I have transferred my membership fee: Signed ________________________________________

Please email this form to: ruralmediawa@gmail.com

Or mail to

This document becomes an invoice/receipt upon payment. Please retain for your records.