SUPPLY SIDE FACTORS

PRESENTED By

Dipanway Bhabuk

CORE MARKETING

DM14D15

About Cadila Healthcare

• Cadila Laboratories was founded in 1952 by Ramanbhai Patel

• The company evolved over the next four decades into one of

India's established pharmaceutical companies

• Cadila Healthcare did its IPO on the Bombay Stock Exchange in

2000

• In 2001 the company acquired another Indian pharmaceutical

company called German Remedies.

• In 2010, Cadila Pharmaceuticals received a prestigious

Wellcome Trust Award under the new "R&D for Affordable

Healthcare in India" initiative

SUPPLY SIDE FACTORS

• Supply side factors affect the development of channels

and provide reasons to change channels through time.

• It includes-

Routinization of transactions

Reduction in number of contacts

ROUTINIZATION OF TRANSACTIONS

• Reducing the cost of distribution

• Standard transactions minimize cost of bargaining, and its

increased efficiency

• Automation of reordering,

• payment through: Cash on Delivery

REDUCTION IN NUMBER OF

CONTACTS

• Selling Directly

• Selling through one wholesaler

• Selling through two wholesalers