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How does the india market for gaming is changing? See the trends and the next big opportunities in this huge gaming market.TRANSCRIPT
GAMING INDUSTRY INDIA
David Jovanovic MIM1122914
Table of contents
i. Objectives & Core-Statementii. Gaming-market situation in Indiaiii. S.W.O.T. Electronic Arts Indiaiv. Conclusion
Gaming Industry India
David Jovanovic MIM1122914
Objectives & Core-Statement
The main objectives of the presentation are to get an insight of the gaming market in India and to clear questions like,
David Jovanovic MIM1122914
how the gaming market looks like?
how digitalization influence the gaming industry in India?
how gaming companies have to react to take the new opportunities?
Objectives & Core-Statement
David Jovanovic MIM1122914
Gaming-market situation in India
Console
Console
2012
2015
David Jovanovic MIM1122914
• Global gaming revenues about 80$ billion.- 15% growth year-over-year
• Indian game industry is currently worth about 250$ million
- more then 35% annual growth rate in the next five years
• Currently Less then 1 %of the global revenue
Gaming-market situation in India
David Jovanovic MIM1122914
Gaming market situation in India
1.27 Billion people, second most populous country in the world.
Smartphone user base 2012:
67 million
expected Smartphone user base 2016:
382 million
David Jovanovic MIM1122914
India is the worlds largest & fastes growing mobile gaming market. Reasons are:
• Increasing percetage of young population• Introduction of Smartphones• 3G Network expansion and the opportunity of
online and mobile gaming• enhanced gaming techniques
Gaming-market situation in India
David Jovanovic MIM1122914
Smartphone gaming usage:
Gaming-market situation in India
• Light Gamers 10 mins/day
• Heavy Gamers 62 min/day
• Medium Gamers 18 mins/dayDavid Jovanovic MIM1122914
Following s.w.o.t. analysis will show the performance of electronic arts on the indian
game market.
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
S trenght :
• abbility to change - huge infrastructre und Know How allows dynamic changes and adaption in new market segments.
• very high brand awareness• cooperation with Nazara Technologies (asian
leading mobile-game player)
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
W eakness
• main focus on console/pc games(offline)• consoles like ps4, xbox one or good gaming pc
are unaffordable for the average Indian consumer
• small market shares in online&mobile game market
• economically depends on Nazara environment
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
O pportunities
• Fast growing online and mobile game market- target new consumer-enlarge market share-new gaming revenue models
• Chances of diversification-pre, post-production
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
T hreats
• rising revenue shares • decreasing ARPU (average revenue per user)• increasing software piracy• additional competitors
S.W.O.T. Electronic Arts India
David Jovanovic MIM1122914
Conclusion
David Jovanovic MIM1122914
Sources
http://www.indiaonlinepages.com/population/india-current-population.htmlhttp://blog.adda52.com/mobile-gaming-market-in-india#more-1928http://www.vg247.com/2013/06/04/india-rising-games-going-up-on-the-sub-continent/http://www.mcvindia.com/news/read/indian-games-industry-records-16-growth-in-2012/0114161http://www.moneycontrol.com/smementor/mentorade/starting-up/-gaming-industry-beckons-indian-entrepreneurs-912268.htmlhttp://www.gamechup.com/ea-raises-pc-game-prices-by-almost-133-in-india/http://www.fonearena.com/blog/19858/nazara-technologies-to-distribute-ea-mobile-games-in-india-sri-lanka-and-bangladesh.htmlhttp://www.ibef.org/brand-india/conversations/booming-mobile-gaming-and-apps-market-in-india.aspxhttp://www.cxotoday.com/story/smartphone-to-drive-mobile-gaming-and-app-market-in-india/http://www.avendus.com/Files/Fund%20Performance%20PDF/Avendus_Report-India%27s_Mobile_Internet-2013.pdfhttp://www.thehindubusinessline.com/industry-and-economy/info-tech/india-offers-a-big-opportunity-to-future-of-gaming/article4551553.ecehttp://ibnlive.in.com/news/mobile-games-apps-market-in-india-to-touch-rs-2700-cr-by-2016-report/425284-11.htmlhttp://www.deloitte.com/assets/dcom-india/local%20assets/documents/me%20-%20whitepaper%20for%20assocham.pdfhttp://www.nextbigwhat.com/smartphone-gaming-in-india-study-nielsen-297/