SUPPLY CHAIN OF RELIANCE FRESH

PRODUCT VARIETIES OFFERED BY RF

• Perishable Goods– Vegetables– Fruits– Rice & Grocery etc..

• Non-Perishable Goods– Consumables (Soaps & Shampoos etc..)– Utensils– Apparels– Children basic Foot wear etc..

SUPPLY CHAIN SELECTION

• The Products Specified –Are functional – Possess longer product life Cycle–Almost predictable demand pattern– Less product variety– Contribution margin is – Lead time required is

• Characteristics of the Products suggest to choose EFFICIENT SUPPLY CHAIN

RELIANCE FRESH

• Was Launched in June 2006• Average area of the Store is 200 sft• Aim is to bring high quality fresh products at

an affordable price

INEFFICIENT SUPPLY CHAIN IN INDIA

Supply Chain in India

Farmer Consolidator

Commission AgentTrader

Commission Agent Wholesaler

RetailerConsumer

Supply Chain in USA

Farmer

Wholesaler

Retailer

Consumer

SUPPLY CHAIN IN RF FOR PERISHABLE GOODS

Local Farmers

Collection Centers Linked with Consortiums

Reliance Fresh Outlets

Consumer

Grading and Standardization takes place

ADVANTAGES FOR RELIANCE FRESH

• Reduced Lead Time• Can provide Fresh Products• Since there are less number of Intermediaries

price can be brought down to affordable price

Logistics in SC of Perishable Goods