supply chain management for food and agriculture – software platforms and functionality cristian...
TRANSCRIPT
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Supply Chain Management for Food and Agriculture – Software Platforms and Functionality
Cristian Herghelegiu, PMP,Partner Account Manager,Micosoft Romania
01 November 2006 - Bucharest
Regional Competitiveness
Initiative
Improve Cost, Efficiency, and Quality through Supply Chain Management IT Integration
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Agenda
• Agribusiness - Key challenges• Typical Supply Chain Management (SCM)• SCM selected benefits• Microsoft Dynamics solutions• Summary & Actions…
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Agribusiness players
• Producers & Vendors (small, medium and large)
• Fruits and vegetables• Meat Industry• Milk industry• Beverage
• Integrated companies (meat, alcohol)
•Technology level (or absence)
•Standards lacks, raw materials quality
•Sales/Purchase Prices
•Purchase price (pressure on vendors)
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Agribusiness key challenges
• Competition at all levels;• Operational margins – operational;• Prices (sales);• Standards and regulations– ability to sell in
further context;• Level of investment;• Human resources!
• Business Control!
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What customers want*?
• Precision• Accesibility• Partnership• Consultancy
*Gallup research
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Challenges
GlobaliGlobalisationsation
CompetitionCompetition
Customer Customer requestsrequests
StandardStandardss
Technological Technological EvolutionEvolution
Business Business resultsresults
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Priorities
Customer relationshipCustomer relationshipexcellenceexcellence
Suppliers relationshipSuppliers relationshipexcellenceexcellence
Innovative productsInnovative productsand servicesand services
Operational excellenceOperational excellenceCost reductionCost reduction
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How to hit priorities?
1. Business Acumen and vision!2. Business tools to allow and support:
• Focus on main business and not on operations;
• The best operational pattern;• Business Agility;• Affordable costs (ROI, TCO);• Easy adoption by the team (training time,
operational cost);• Easy to support (integrated with the rest of
platform);
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Short definition of SCM
• Supply-chain management simply refers to the management of the entire set of production, distribution, and marketing processes by which a consumer is supplied with a desired product.
“…a set of interdependent companies that work closely together to manage the flow of goods and services along the value-added chain of agricultural and food products, in order to realize superior customer value at the lowest possible costs” *.
Folkerts and Koehorst, Challenges in international food supply chains: vertical co-ordination in
the European agribusiness and food industries. British Food Journal, 100, 385–388.
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Typical Supply Chain
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Operational effectiveness
• Many aspects of SCM, are efforts to improve the operational effectiveness of a chain:
– improved logistics, shared information systems, better information flows, reduced transaction costs, preservation of product quality, standards and integrity throughout the chain;
• Important in matching competitors;• Increasingly SCM becomes necessary condition for
access to certain markets (export markets, supplying to supermarkets);
• Will not guarantee a sustainable competitive advantage.
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Basis Of Competition
The Past ...The Past ... The Future ...The Future ...
Product Product versus versus
ProductProduct
Supply Chain Supply Chain
versus versus
Supply ChainSupply Chain
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Supply Chain Benefits
ManufacturingManufacturing DistributionDistribution RetailRetail ConsumerConsumer
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Why SCM? – a vision at least…
• Sales forecasting• Purchase planning | stock replenishment• Capacity planning• Capacity Load (resource allocation)• Minimize inventory (to Just in time)• Time to market• Delivery cycle and Logistics
• Overall: cost reduction, higher return on invested capital, higher turn over… higher profitability
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6 keys for successful SCM
• Recent studies of supply chains in Australia identified six key principles of successful SCM (AFFA et al. 2002):
1. focus on customers and consumers;2. the chain creates and shares value with all its
members;3. making sure the product fits the customers’
specifications;4. effective logistics and distribution;5. an information and communication strategy that
includes all chain members 6. effective relationships that give leverage and
shared ownership.
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Benefits of Supply Chain Planning• Competitive advantages due to a greater quality
of service, shorter throughput times and cost savings.
• Lasting increase in customer satisfaction due to increased delivery reliability and increased ability to respond.
• Reduced costs due to minimization of warehouse stocks and more efficient resource planning.
• Increased efficiency due to assisted decision-making (planning algorithms, simulations) and alert functions.
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Benefits of Supply Chain Controlling• Reduced costs as problems in the supply chain are recognized
and the appropriate measures set in motion early on.
• Lasting increase in customer satisfaction due to increased transparency and ability to react.
• Increased efficiency due to the optimal coordination of all supply chain processes.
• Competitive advantage due to the systematic recording and controlling of the complex relationships in the supply chain network.
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• Productivity, from each entity to whole organization
• Empowerment: simple access to business vital information
• Expertise
Microsoft DMicrosoft DyynamicsnamicsCRMCRM
MicrosoftMicrosoft Dynamics DynamicsNNAVAV
Microsoft Microsoft DynamicsDynamicsAAXX
„„Microsoft GreenMicrosoft Green““
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Integrated solutions
Categorii de solutii:Financiar, Resurse
Umane, Salarii, Mijloace Fixe
Categorii de solutii:Automatizarea vanzarilor, Marketing, Service
Categorii de solutii:Automatizarea
lanţului de aprovizionare
Gestiune, Stocuri,Automatizarea
serviciilor
Categorii de solutii:Enterprise Reporting, BI, KPI
Enterprise Resource
Management
Supply Chain
Management
Customer Relationship Management
Enterprise Resource
Management(ERP)
BusinessOperations
(SCM)
Analytics
Customer Relationship Management
(CRM)
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The Breakthrough
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The Strategy
Microsoft Microsoft
DynamicsDynamics
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Significant Investment In Business Applications
• 23 years in business applications
• 9,300 partners• Over 298,000
customers worldwide*
* Includes Microsoft Dynamics, Microsoft FRx, Microsoft Forecaster, Microsoft Retail Management, Microsoft Small Business Financials and C5 customers
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The Challenge
Sara,Sara,CFOCFO
Julia,Julia,SystemsSystems
Benjamin,Marketing
Karl,Karl,LogisticsLogistics
Kevin, Kevin, Account Mgr.Account Mgr.
Inga,Purchasing
Penny,Penny,PayrollPayroll
FinanceFinance
OperationsOperations
Sales & MarketingSales & Marketing
ITIT
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• Familiar Look & Feel • All level integration
with Microsoft Outlook• Role based
AprilApril
“Very few know how many verifications and what work is required within the payment process. "
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Platform integration
Secure the investment in technology
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Trusted decisions
The right information, at the right time and in the right format
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Specializare/Verticalizare
• Microsoft Dynamics – platforma ideală pentru verticalizare
• Sute de soluţii disponibile în prezent
• Flexibilitate pentru partener – valoare adaugata pentru client
• Productivitate pentru partener
RetailTransport şi LogisticăProducţie
DiscretăDe procesHigh TechModăUtilaje Alimente, Băuturi, Tutun Componente electrice şi electroniceSisteme de calcul Mobilă
DistribuţieAlimente & BăuturiProduse de consumProduse industriale
ServiciiFinanciare – Leasing, AsigurăriIT - Computer & SoftwareManagement & Consultanţă
ÎnchirieriDealership Auto
Focus pe industrii
Core Manu-facturing Core Retail Core Distribution Core Professio-nal Services Core Public Sector
Financial ManagementCore
CRM SCM Analytics
Vert
ical
Law Firms
Govern-ment
Health-care
Not-for-Profit
Educa-tion
Motor Vehicles
Specialty Retail
Hospita-lity
Physi-cians
ReliefOrgs
Private Schools
Municipa-lities
Restau-rants
PatentLawyers
Pharma-cies
Military vehicles
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• O suita CRM completa incluzand automatizarea fortei de vanzari, marketing si managementul contractelor de service
• Suita de aplicatii pentru managementul firmelor si institutiilor incluzand functionalitati de management financiar, SCM, CRM si planificare si control bugetar
• Management financiar pentru intreprinderi mici• Managementul firmelor de retail si POS • Managementul contactelor, contabilitate si
servicii online, integrate in pachet cu Microsoft Office
Portofoliul Microsoft Dynamics in Romania
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Model de Business Indirect
Produse,Branding, MarketingSuport & Metodologie
Localizare,Produs & Marketing localSuport, Certificare şi trainingpentru parteneri
Analiză, Design, Configurare, Dezvoltare, Implementare, TrainingSuport
MicrosoftBusinessSolutions
MicrosoftBusinessSolutions
Birou MBSlocal
Birou MBSlocal
Reţea de parteneriReţea de parteneri
ClienţiClienţi
Vânzări,Informaţii de piaţă
Vânzări,Informaţii de piaţă
Vânzări,Informaţii de piaţă
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Conclusions
• In new agro-industry development, building a supply chain has been demonstrated to be just as critical to the success of the industry as establishing adequate agronomic and pest-management practices;
• Microsoft Dynamics offers the integrated solution in order to optimize the operational, financial and customer and supplier related operations.
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Actions
• Contact us at:– www.microsoft.com/dynamics
• Contact us and our partners at:– www.microsoft.ro/dynamics