supplier introduction for supplier area
TRANSCRIPT
©2008 Aardvark Innovation Ltd. All Rights Reserved
What is Reader Shop?
• Reader Shop works in partnership with the UK’s leading publishers of consumer magazines and newspapers to enable readers to buy highly targeted products from the magazines own shop. Our current publisher partners include:
• Our shops sell products from hundreds of suppliers direct to thousands of affluent magazine and newspaper readers.
• Featured products from the shop are advertised and promoted by Reader Shop in each edition of the magazine to generate sales and awareness for our suppliers.
• Suppliers receive an order from the shop and dispatch direct to the reader.
Supplier Benefits:
• No ongoing cost to a supplier until a sale is made
• New business opportunities
• Increased sales that can reach far beyond local markets
• Increased product awareness amongst affluent readers
• Automated 30 Day BACS payment
How Does it Work?
Products selected and trading terms agreed
Supplier uses online Supplier Area to upload selected products and join Reader Shop
Reader places an order online or by phone
Supplier receives order email and confirms receipt via link provided
Delivery Note attachment printed and sent with goods direct to reader
Supplier invoices Reader Shop less the agreed trade discount
Supplier paid via BACS 30 days after invoice received.
A typical magazine layout promoting the shop and its products
Pricing and Product Strategy
•Pricing of the products in the shop are based on our suppliers suggested retail price.
•Customers must not be able to be able to buy the same product cheaper on your own website.
•Any products selected by Reader Shop buyers will be expected to be the very best examples of the sector and competitively priced.
Orders and Payment•Suppliers receive automated email orders like the example below•Suppliers invoice Reader Shop using the invoice number for reference (10029)•Payment is transferred at 30 days via a weekly BACs run to cover all sales that have taken place.
Invoice Number 10029 - Order Date 14/01/2008
Order Status: New Order Comments: None Payment Method: Credit/Debit Card Postage Method: P&P Billing AddressMrs Chamberlain27 East StreetCompton MartinSomersetUnited KingdomBS28 2AAT: 01749 [email protected] Delivery AddressSame as billing address Quantity: 1Tales of Old Somerset (MTB0002) Notes: Book, 128 Pages (soft cover)
Please click here to confirm this order number 10029
The Cost to Our Supplier Partners
•There is a one off supplier set up fee of £99 to prepare supplier images and text for the magazine and shop. Suppliers can then edit and update selected products whenever is convenient.
•Our 1000’s of ABC1 readers can then discover and buy your products in the shop at no cost until a sale is made.
•In the example below you can see how it works for a supplier.
Standard Sale to a Shop
Product Manufacturing Cost Wholesale Sale Price Retail Price
Side of Smoked Salmon £6 £10 £20
Producer takes £4 profit
Reader Shop Sale
Product Manufacturing Cost Wholesale Price Retail Price
Side of Smoked Salmon £6 £14 (£20 retail price less 30% discount) £20
Producer takes £8 profit
Suppliers invoice Reader Shop the discounted cost of the product, plus the cost of any post and packaging.
To apply to become a Reader Shop supplier or to find out more please contact:
Tina Veater
T: 0845 0176 292
F: 01225 738 661