supplier guides april 2012

8/9/2019 Supplier Guides April 2012

http://slidepdf.com/reader/full/supplier-guides-april-2012 1/9

Government Procurement ServiceIdentity Guidelines - Suppliers

Consistent and effective communications

April 2012



Contents Brand identity

3 The logo

4 Identity colour and minimum

5 logo use on background colours

6 logo use on background photography

7 logo exclusion zone8 Design and layout

9 Contact us

Government Procurement 2



The logo Two versions of Government ProcurementService’s logo are available to provide flexibilityacross a variety of applications. (Figures 1&2) Thestacked version is ideal for use in smaller spaces.

Please note that subcontractors are not permittedto utilise the Government Procurement Servicebranding. Consortia members may refer to the

framework agreement and use the logo’sproviding they have received prior approvalfrom the relevant category manager,

To ensure brand consistency, always use thebrand logo as detailed in these guidelines.Only use the master artwork, which can bedownloaded from our eSourcing suite. Neverredraw or distort the artwork in any way.

1.

Supplier to

2.




logo colour andminimum sizes

Colour

The main use of the identity is black on white,or white out of black. However, it can be usedwhite out of an appropriate solid colour.

1. Black and white version.

2. Reversed-out version.

Minimum size

3. The minimum size for reproduction of theGovernment Procurement Service identity is52mm and 35mm for the stacked version.

The minimum size for online use should beno less than 145 pixels wide for a standard1024 x 768 browser window.

Supplier to

1.

Supplier to

Supplier to

2.

3.

52mm 35mm




Logo use onbackground colours

For suppliers applying the logo to your ownmarketing materials, choose from the positiveblack or reversed-out version of the logoto ensure maximum legibility and standoutof the brand.

Examples of use across tints of a selection of

our colour palette are shown below, basic ruleis black on white or light flat tints, or white outof dark and strong colours to result in maximumstand-out.

Supplier to

Supplier to

Supplier to

Supplier to

Supplier to

Supplier to

Supplier to

Supplier to

Supplier to




Logo use onbackground colourand photography

When applying the logo to your ownmarketing materials, choose from the positiveblack or reversed-out version of the logoto ensure maximum legibility and standoutof the brand.

Examples of use across tints of a selection ofour colour palette are shown below. Basic ruleis black on white or light flat tints, or white outof dark and strong colours to result in maximumstand-out.

Supplier to

Supplier to




Identity exclusionzone

For maximum impact, the identity should alwaysbe used prominently and legibly as illustratedin ‘Design and layout’ on the following page. The exclusion zone ensures that the logotypeis not compromised by other elements.

The exclusion zone is a distance equivalent tothe height of the capital ‘G’ all the way aroundthe identity. Whenever possible, leave morespace around the logo than the exclusion zone.

‘G’ represents Exclusion zones

Supplier to

Supplier




Design and layout When using the logo to endorse your marketing

materials, always aim to ensure maximum

legibility.

Position

The preference for the Government Procurement

Service logo is top left or bottom left where

possible, but can be positioned right if used

appropriately with the exclusion zones and sizing

guides. It can also be reversed white-out of

appropriate backgounds.

Web application example

Supplierto

Print applicationexample

SuppliertoSupplierto




Contact

For advice on the Government Procurement Service,

templates and artwork, please contact:

Creative ServicesGovernment Procurement Service9th Floor, The Capital Building,Old Hall Street, Liverpool L3 9PP

Or email [email protected]

For information on marketing your agreement,please contact your category manager directly, or email:[email protected] your framework name


supplier guides april 2012

Documents