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  • Specializarea: Toate specializrile

    LIMBA ENGLEZ COMUNICARE N

    AFACERIANUL III Semestrele 1 i 2

    Cluj-Napoca 2013

  • Cod disciplin: ELE 1050 (semestrul 1); ELE 2050 (semestrul 2)

    SPECIALIZAREA TITULAR DE DISCIPLINA TUTORE

    Contabilitate i Informatic de Gestiune

    Conf. univ. dr. Petru Maria

    maria.petrut@lingua.ubbcluj.ro

    Lect. univ. dr. Hoprtean Ana Maria

    anca.hopartean@lingua.ubbcluj.ro

    Economie i Afaceri Internaionale

    Finane i Bnci

    Conf. univ. dr. Plcintar Silvia Emilia

    emilia.placintar@lingua.ubbcluj.ro

    Conf. univ. dr. Irimia Eugenia Antoneta

    eugenia.irimias@lingua.ubbcluj.ro

    Economia Comerului, Turismului i Serviciilor

    Marketing

    Conf. univ. dr. Irimia Eugenia Antoneta

    eugenia.irimias@lingua.ubbcluj.ro

    Asist. univ. drd. Nan Ioana Gabriela

    ioana.nan@lingua.ubbcluj.ro

    Informatic Economic Conf. univ. dr. Petru Maria

    maria.petrut@lingua.ubbcluj.ro

    Lect. univ. dr. Hoprtean Ana Maria

    anca.hopartean@lingua.ubbcluj.ro

    Management Conf. univ. dr. Toma Mariana

    mariana.toma@lingua.ubbcluj.ro

    Lect. univ. dr. Kelemen Antonia Izabella

    antonia.kelemen@lingua.ubbcluj.ro

    Management linia maghiar Conf. univ. dr. Plcintar Silvia Emilia

    emilia.placintar@lingua.ubbcluj.ro

    Asist. univ. dr. Ionescu Alexandra Denisa

    anda.ionescu@lingua.ubbcluj.ro

  • Condiionri i cunotine prealabile

    nscrierea i frecventarea acestui curs presupune parcurgerea i promovarea

    programei de studiu din anii 1 si 2 de la FSEGA la disciplina Limba englez, sau un

    nivel de limba englez cel putin B2 conform Portofoliului lingvistic european.

    Descrierea cursului

    Cursul se adreseaz studenilor de la Facultatea de tiine Economice i Gestiunea

    Afacerilor, care i-au nsuit deja deprinderile vizate de cursurile practice generale

    de limb englez aplicat la domeniul afacerilor (anii I-II). Studenii trebuie s

    manifeste curiozitatea de a recurge la bibliografie i disponibilitatea de a lucra

    interactiv.

    Organizarea temelor n cadrul cursului

    Organizarea temelor din cadrul cursului precum i bibliografia care trebuie

    consultat sunt prezentate n detaliu n paginile introductive ale syllabus-ului.

    Formatul i tipul activitilor implicate de curs

    Studentul are libertatea de a-i gestiona singur, fr constrngeri, modalitatea i

    timpul de parcurgere a cursului. n cadrul cursului vor fi abordate urmtoarele tipuri

    de activiti: proiecte de grup, proiecte individuale, studiu individual, activiti

    tutoriale.

    Materiale bibliografice obligatorii

    Sursele bibliografice obligatorii pentru acest curs se regasesc n syllabus-ul aferent

    cursului. Dintre acestea, enumerm:

    Beresford, Cynthia. Business Communication. Practical Written English

    for the Modern Business World, BBC English by Radio and

    Television, 1995.

    Bove, Courtland L, Thill, John V., Business Communication Today,

    McGraw-Hill, Inc., New York, etc., 1992.

    1

  • Brieger, N, S. Sweeney. The Language of Business English. Grammar

    and Functions, Prentice Hall, New York, 1994.

    Irimias, Eugenia. Business Communication Topics, Editura Fundaiei

    pentru Studii Europene, Cluj-Napoca, 2006.

    Lesikar, R., J. Petit, M. Flatley. Basic Business Communication, IRWIN,

    Illinois, 1993.

    Calendar al cursului

    S

    pt

    m

    n

    a

    tema termen

    predare

    1 Communicating in Business2 Professional Communication noiembrie3 Types of Communication4 Effective Communication5 Avoiding Discrimination in Communication6 Writing Employment Documents ianuarie7 Interviews8 Memos. Minutes. 9 Reports10 Types of Business Letters. Letter of Inquiry

    and Reply. Letter of Complaint. Letter of

    Apology and Settlement. Orders.

    aprilie

    11 Business Meetings12 Planning a Presentation13 Presentations. Intercultural Aspects. mai14 Negotiating in Business

    Politica de evaluare i notare

    - tipurile de evaluare ce vor fi utilizate: test gril, proiect de cercetare.

    2

  • - criteriile de notare pentru sarcinile notate i grila de notare: evaluarea

    studenilor se va realiza conform detalierii de mai jos:

    Examinare n timpul semestrului (Proiect) 40%Examinare final 40%Rspunsuri la ntrebrile bazate pe materialul citit

    (activitate semestriala ) / participare i contribuie la

    studii de caz, simulri

    20%

    - situaiile n care temele/proiectele au fost predate dup data limit, studenii

    nu au participat la testele pariale sau examenul final i orice alte activiti ce

    presupun un termen limit, dar nu au fost realizate sau depuse la timp, sunt

    notate dar n aceste situaii se vor practica deduceri din punctajul aferent

    sarcinii.

    - studenii trebuie s pstreze toate sarcinile realizate pe parcursul cursului

    pn la primirea notei finale

    - forma sub care studenii vor primi feed-back la sarcinile realizate: prin e-mail

    de ctre tutori, prin comunicare direct pentru cei ce solicit acest feed-back

    Elemente de deontologie academic

    Codul de deontologie academic reglementeaz urmtoarele:

    Frauda se refer la:

    a. Copiat (utilizarea de materiale sau informaii neautorizate), plagiat, falsificri,

    i orice alte activiti care pot afecta o corect evaluare a performanelor

    studenilor;

    b. Ajutorul acordat altora n aceste privine

    c. ncercarea de a se angaja n astfel de fapte.

    Studeni cu dizabiliti

    3

  • Exist disponibilitatea de a lua legtura cu studenii afectai de dizabiliti motorii

    sau intelectuale pentru a identifica eventuale soluii n vederea oferirii de anse egale

    acestora. Calea de comunicare prin care putem fi contactai pentru acest gen de

    situaii: e-mail sau prin comunicare direct pentru cei ce solicit acest feed-back

    Strategii de studiu recomandate

    Numrul de ore estimativ pentru parcurgerea cursului (suport de curs, activiti,

    discuii, sarcini etc.) este de 100.

    4

  • Contents

    Chapter 1 COMMUNICATION 9Unit 1 Communicating in Business 10Unit 2 Professional Communication 14Unit 3 Types of Communication 19Chapter 2 COMMUNICATION STYLES 22Unit 1 Effective Communication 23Unit 2 Avoiding Discrimination in Communication 26Chapter 3 COMMUNICATION AND RECRUITMENT 30Unit 1 Writing Employment Documents 31Unit 2 Interviews 36Chapter 4 COMMUNICATION INSIDE THE FIRM 41Unit 1 Memos. Minutes. 42Unit 2 Reports 47Chapter 5 COMMUNICATION WITH PARTNERS 52Unit 1 Types of Business Letters. Letter of Inquiry and Reply.

    Letter of Complaint. Letter of Apology and Settlement.

    Orders.

    53

    Unit 2 Business Meetings 59Chapter 6 PRESENTATIONS 64Unit 1 Planning a Presentation 65Unit 2 Presentations. Intercultural Aspects. 68Chapter 7 NEGOTIATING IN BUSINESS 73Unit 1 Steps of a Negotiation 74

    GLOSSARY 78BIBLIOGRAPHY 82

    5

  • 6

  • Chapter 1

    COMMUNICATION

    Basic Concepts:

    Non-verbal/ oral/ written/ computer communication, business communication,

    communication network, professional communication

    Objectives:

    a. to improve students command of English

    b. to help students develop and practice basic skills to enable them to

    operate effectively in real life situations

    c. to increase students knowledge of business terms

    Recommendations:

    a. read the texts carefully and try to address the corresponding tasks

    b. use the dictionary to improve your vocabulary

    c. focus on content and on language use

    d. improve your control of grammar and build your vocabulary by

    practicing different types of exercises

    Expected results:

    a. improve students command of English

    b. build up speaking and writing skills

    c. practice writing for specific purposes

    d. encourage the independent study and self-instruction

    7

  • Unit 1

    Communicating in Business

    Objectives:

    a) to increase students knowledge of business forms of communication

    b) to provide information about the communication network of an

    organization

    Basic notions : types of communication, business communication, communication

    network

    1. Discussion

    1. What do you know about the following forms of communication? Where/ when/

    how/ by whom are they used?

    FORMS OF COMMUNICATION

    NON-VERBALORALWRITTENCOMPUTER

    2. Read about some forms of communication in business. Can you identify some

    other examples?

    FORMS OF

    COMMUNICATION IN

    BUSINESS

    INTERNAL

    OPERATIONAL: the

    communicating done in

    conducting work within

    a business

    i.e.: giving orders,

    assembling reports,

    writing

    memorandums, and

    communicating by

    computersEXTERNAL

    OPERATIONAL: work-

    related communication

    with people outside the

    business

    i.e.: personal selling,

    telephoning,

    advertising, and

    letter writing

    8

  • Techn

    ology

    (com

    puter,

    fax)

    assist

    s in

    makin

    g &

    sendi

    ng

    these

    comm

    unicat

    ions. PERSONAL: non-

    business-related

    exchanges of information

    and feelings among

    people.

    It may affect worker

    attitudes, which, in their

    turn, affect worker

    performance.

    3. Use the info