Confidential Material 04/15/2023

1

Supersize Your Reach with App Marketplaces

Confidential Material 04/15/2023

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Apple has proven marketplaces can be used to empower the developer community to build around your core and expand your reach

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“Since its launch in July 2008, the App Store has supported over 50 billion downloads, now surpassing a rate of 800 downloads per second.”

900,000 apps available

575 million store accounts

250,000 active publishers

Confidential Material 04/15/2023

3

Other software companies are beginning to use app marketplaces as a centerpiece to build an ecosystem of partnerships and grow into a market leader.

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Make the Marketplace the centralized place for both developers and end users to find everything they need

Utilize the Marketplace to dive additional user growth and expand the brand

Lock in your partners and customers

Confidential Material 04/15/2023

4

As-A-Service companies including Salesforce, GoodData, and Cloud Foundry are expanding their footprint through the marketplace concept to improve functionality and drive brand growth.

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Developer Ecosystem

Develop add-ons to increase functionality

Empower developers to build on top of your

platform

Provide mission critical tools to improve your

platform

Confidential Material 04/15/2023

5

Salesforce has built an add-on application ecosystem that targets individuals and industries who are looking to optimize the Salesforce platform

Confidential Material 04/15/2023

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GoodData gives partners the power to build off of their platform, both creating value for customers and strengthening the partnership

Confidential Material 04/15/2023

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Cloud Foundry utilizes the marketplace concept to offer developers mission critical tools needed to build and scale complex apps of their PaaS

Confidential Material 04/15/2023

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Now is the time to use online marketplaces to generate revenue, lock in customers, and Supersize Your Reach!

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