supermercados hema do alibabastatic.abras.com.br/pdf/convencao/matthew_consultordigital.pdf ·...
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SUPERMERCADOS HEMA DO ALIBABA
O FUTURO UNI-CANAL DO NOVO VAREJO
MATTHEW BRENNAN
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A REPÚBLICA DA
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A REPÚBLICA POPULAR DA
&
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TENCENT & ALIBABA: ALGUMAS ÁREAS CHAVES DA CONCORRÊNCIA
ÁREA TENCENT ALIBABA
PAGAMENTOS WECHAT PAY
(PAY.WEIXIN.QQ.COM)
ALIPAY
(ALIPAY.COM)
ECOMMERCE JD, VIPSHOP
(JD.COM, VIP.COM)
TAOBAO, TMALL
(TAOBAO.COM TMALL.COM)
SOCIAL WECHAT, QQ
(WEIXIN.QQ.COM, IM.QQ.COM)
(WEIBO.COM)
BROWSERS QQ BROWSER
(BROWSER.QQ.COM)
UC BROWSER
(UCWEB.COM)
VIDEO TENCENT VIDEO
(V.QQ.COM)
YOUKU, TUDOU
(YOUKU.COM, TUDOU.COM)
VAREJO YONGHUI, CARREFOUR
(YONGHUI.COM.CN, CARREFOUR.CN)
SUNING, HEMA
(SUNING.COM, FRESHHEMA.COM)
NUVEM TENCENT CLOUD
(CLOUD.TENCENT.COM)
ALI CLOUD
(ALIYUN.COM)
VIAGENS LY
(LY.COM)
FLIGGY
(ALITRIP.COM)
COMPARTILHAMENTO
DE BICICLETA
MOBIKE
(MOBIKE.COM/CN)
OFO
(OFO.SO)
PRODUTIVIDADE
CORPORATIVA
WECHAT ENTERPRISE, TIM
(OFFICE.QQ.COM)
DING TALK
(DINGTALK.COM)
MAPAS TENCENT MAPS
(MAP.QQ.COM)
AUTONAVI
(DITU.AMAP.COM)
SERVIÇOS BANCÁRIOS WEBANK
(WEBANK.COM)
MY BANK
(MYBANK.CN)
O2O ON-DEMAND MEITUAN DIANPING
(MEITUAN.COM, DIANPING.COM)
KOUBEI / ELE.ME
(KOUBEI.COM, ELE.ME)
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PLATAFORMAS DE COMÉRCIO ELETRÔNICO ON-LINE CONCORRENTES
NA CHINA
ALIBABA
TENCENT
JING DONG
PING DUO DUO (PDD)
LITTLE RED BOOK
WEI DIAN
VIP SHOP
YI TAO
HEMA
TMALL
TAO BAO
SUNING
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“O COMÉRCIO ELETRÔNICO ESTÁ RAPIDAMENTE SE
TRANSFORMANDO NO ‘NOVO VAREJO’. O LIMITE
ENTRE O COMÈRCIO ON-LINE E OFF-LINE
DESAPARECE QUANDO NÓS FOCAMOS NO
ATENDIMENTO PERSONALIZADO DAS
NECESSIDADES DE CADA CLIENTE. NA CHINA,
NOSSAS INICIATIVAS DO NOVO VAREJO ESTÃO SE
CONCRETIZANDO.”
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O INVESTIMENTO RELÂMPAGO NO VAREJO DO ALIBABA
ESTABELECENDO AS FUNDAÇÕES DO NOVO VAREJO.
DATA DO
INVESTIMENTO LOGO EMPRESA RAMO DE ATIVIDADE
CHINA
LOCAIS
ALIBABA
PROPRIEDA
DE
VALOR DO
INVESTIMENT
O
9 DE JANEIRO
2017 YONGHUI INTIME
LOJA DE DEPARTAMENTO
REDE DE SHOPPING
29 LOJAS 17
SHOPPINGS 73,7% US$ 2,6 BI
10 DE AGOSTO
2015 VIP SHOP SUNING LOJA DE ELETRÔNICOS 1.600. 20% US$ 4,6 BI
20 DE
NOVEMBRO
2017TH
CARREFOUR SUN ART
RETAIL
2 REDES DE
SUPERMERCADO
AUCHAN / RT-MART
440. 36,1% US$ 2,87 BI
26 DE
SETEMBRO
2017TH
CARREFOUR
NEW HUADU
INDUSTRIAL
GROUP
SHOPPING E
REDE DE SUPERMERCADO 128. 10% US$ 500 MI.
11 DE
FEVEREIRO
2018
DALIAN WANDA BEIJING
EASYHOME
REDE DE LOJAS DE
MOBILIÁRIO 223. 15% US$ 865 MI.
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O INVESTIMENTO RELÂMPAGO NO VAREJO DA TENCENT EM 2018
ESTABELECENDO AS FUNDAÇÕES DO VAREJO INTELIGENTE
DATA DO
INVESTIMENT
O
LOGO EMPRESA RAMO DE ATIVIDADE CHINA
LOCAIS
PARTICIPAÇ
ÃO DA
TENCENT
VALOR DO
INVESTIMENT
O
15 DE
DEZEMBRO
2017
YONGHUI YONGHUI SUPERMERCADOS 580+ 5% US$ 636 MI.
15 DE JANEIRO
2018 VIP SHOP VIP SHOP
VESTUÁRIO
3.º MAIOR OPERADOR DE
COMMÉRCIO ELETRÔNICO
DA CHINA
N/A 7% US$ 604 MI.
23 DE JANEIRO
2018 CARREFOUR CARREFOUR SUPERMERCADOS 250+ NÃO INFORMADO
23 DE JANEIRO
2018 CARREFOUR
DALIAN
WANDA
IMÓVEIS COMERCIAIS,
SHOPPINGS, HOTÉIS
185+
SHOPPINGS
90 HOTÉIS
4,12% US$ 1,5 BI
23 DE
FEVEREIRO
2018
DALIAN WANDA BETTER
LIFE
SUPERMERCADOS,
SHOPPINGS 592. 6% US$ 140 MI.
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YI HOU 侯毅
FUNDADOR E CEO DA HEMA
“HEMA NÃO É UM
SUPERMERCADO,
NÃO É UMA LOJA DE
CONVENIÊNCIA,NÃO É UM
RESTAURANTE,
OU UM MERCADO DE VEGETAIS.
ALGUNS O CHAMAM DE ‘ OS 4
NÃOS’”
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TEMPO DE VÍDEO PREPARE-SE PARA ALGO NÃO FUNCIONAR ;-)
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TEMPO DE VÍDEO PREPARE-SE PARA ALGO NÃO FUNCIONAR ;-)
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1. OFF-LINE PARA ON-LINE
2. PAGAMENTOS POR CELULAR
3. EXPERIÊNCIA E ENTRETENIMENTO
4. LOGÍSTICA E REALIZAÇÃO
5. EXPERIÊNCIA DE COMPRAS PERSONALIZADA
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9%
17%
91%
83%
类别 1 类别 2 CHINA
OFF-LINE VS. ON-LINE - VENDAS 2017
FONTES: PWC, MINISTÉRIO DO COMÉRCIO DOS EUA
EUA
OFF-LINE
ON-LINE
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YI HOU 侯毅
FUNDADOR E CEO DA HEMA
“O OBJETIVO É MIGRAR O CLIENTE OFF-LINE
PARA COMPRAR ON-LINE”
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30%
70%
50% 50%
OFF-LINE VS. ON-LINE - VENDAS
OFF-LINE
ON-LINE
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85%
15%
O OBJETIVO
OFF-LINE
ON-LINE
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O APLICATIVO HEMA
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SCAN PAGUE
ITENS
INOVADORES AMPLA SELEÇÃO
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3,000 + PRODUTOS DIFERENTES NA LOJA,
PORÉM ACIMA DE 50,000 ITENS NO APP
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PAGAMENTOS
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RAZÕES PARA PAGAR POR CELULAR
PARA TRANSAÇÕES OFF-LINE
CHINACHANNEL.CO
58,4%
2,9%
5,3%
15,8%
17,3%
23,4%
44,5%
OTHER
I CAN ACCUMULATE LOYALTY POINTS
DEPENDS ON THE TRANSACTION SIZE
I CAN ENJOY DISCOUNTS
THERE'S NO EXTRA FEES
I DON'T BRING CASH WITH ME
IT'S EASY
IT'S FAST
DATA: TENCENT PENGUIN
PLATAFORMA DE PESQUISAS DE INFORMAÇÕES
QUASE 50% DOS
USÚARIOS ALEGAM
NÃO LEVAR DINHEIRO
VIVO COM ELES
55,2%
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FONTE DE DADOS ANALYSYS LTD. SEGUNDO TRIMESTRE DE 2017
40% 54%
6%
TENPAY
OUTROS
ALIPAY
CHINACHANNEL.CO
MERCADO DE PAGAMENTOS POR CELULAR DE TERCEIROS
2017.
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FONTE DE DADOS 36KR PRIMEIRO TRIMESTRE DE 2017
0%
22%
67%
11%
MODOS DE
PAGAMENTOS EM
LOJAS DE
CONVENIÊNCIA
BEIJING
ZHONGGUANCUN
DINHEIRO
UNION PAY
CARTÕES DE
DÉBITO E CRÉDITO
APPLE PAY
ALIPAY +
PAY
PAGAMEN
TOS QR
CODE
CHINACHANNEL.CO
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TEMPO DE VÍDEO PREPARE-SE PARA ALGO NÃO FUNCIONAR ;-)
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2015. 2016. 2017. 2018. 2019.
CHINA
EUA
MERCADO DE PAGAMENTOS POR CELULAR DE TERCEIROS
(US$Tri)
14.
12.
10.
8.
6.
4.
2.
0.
FONTE DE DADOS FORRESTER RESEARCH (US), IRESEARCH (CHINA)
CHINACHANNEL.CO
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ALIPAY / WECHAT PAY TAXAS TÍPICAS
P2P GRATIS
PARA EMPRESAS CHINESAS 0,6%
TRANSNACIONAIS VARIA TÍPICAMENTE ENTRE 2-
3%
WECHAT PAGA 800+ MILHÕES DE USUÁRIOS
ALIPAY 520 MILHÕES DE USUÁRIOS
CHINACHANNEL.CO
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RECONHECIMENTO FACIAL
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TEMPO DE VÍDEO PREPARE-SE PARA ALGO NÃO FUNCIONAR ;-)
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VAREJO COMO ENTRETENIMENTO
11.11 FESTIVAL DE COMPRAS
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10%
10%
15%
20%
15%
30%
ESPAÇO FÍSICO DISCRIMINADO DE UMA TÍPICA LOJA HEMA
CARNES
LATICÍN
IOS
FRUTAS E
VERDURAS
FRUTOS DO MAR
ALIMENTOS
SECOS
PRAÇA DE
ALIMENTAÇÃO E
ESTANDES
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LOGÍSTICA
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3 KM RAIO
30 MINS DELIVERY
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ESTUDO DE CASO
DIGITALIZAÇÃO DA EXPERIÊNCIA DO CLIENTE
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PAGAMENT
OS
FIDELIDA
DE
FATURAMENTO
FEEDBACK DO
CLIENTE
CUPONS
+ SOCIAL
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NOVO VAREJO
NOVA FINANÇA
NOVA SAÚDE
NOVA MANUFATURA
NOVO TRANSPORTE
NOVA EDUCAÇÃO
NOVA...
NOVA...
NOVA...
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NOVA...
=
ABRAÇANDO TECNOLOGIA EM ESCALA
INTERNET, I.A., GRANDES VOLUMES DE DADOS, NUVEM
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UM OLHAR PARA O FUTURO?
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TEMPO DE VÍDEO PREPARE-SE PARA ALGO NÃO FUNCIONAR ;-)
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RECEITA ORIUNDA
DO MERCADO DOMÉSTICO
10%
A REPÚBLICA DA
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95% 75%
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ENCONTRE-ME NA:
WEB: CHINACHANNEL.CO
TWITTER: @MBRENNANCHINA
PODCAST: CHINA TECH TALK
LINKEDIN: LINKEDIN.COM/IN/MATTHEW-BRENNAN/
WECHAT:
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ALIBABA’S HEMA SUPERMARKETS
O FUTURO UNI-CANAL DO NOVO VAREJO
MATTHEW BRENNAN