Post on 08-Jul-2015
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SUPER TIENDAS OLIMPICA
MARA ESTHER VILLA
2HORIZONTAL EXHIBITIONTheAXEproduct is distributedin an accessible and customer view, with offeringsthat allow you tohave greatersales.
In thistype of displaywe can see howthe products occupy an entireshelfgondolafrom firstto lastin a way thatthe customertakesthe product without problem.4EXHIBITION IN GONDOLAS
Thereare useddifferent shelvesin order todraw customers' attentionand provoke actionand shoppingfor products tohave a betteroutput.
They are differentplaces wherethey are located coldproductssuch as meat, dairy.Where there is little movement andlighting.HOT ZONE It is located in the center of setting remote from the cold zones
The implementationon ameshis tostrategically placethefamilies withina particular category of products, depending onthe rotationand /or notorietyof the itemsthat comprise it,to"drive"the direction of flowof customers toends orcolder areasimplantation.
IMPLANTATION IN A MESHIMPLANTATION CRUSADE
Thecross-presentationis ajoint implementationof products in differentsectionsor categoriesof products thatcomplement each otherin the waythat consumersare used orconsumed.MATERIAL POP
The materialPOP (Point ofPurchase)is a category of marketingthatuses advertisingplacedat points ofsale.Thisis donetoencouragepurchase.PLANE AND ILUMINATIONOlympicsuperstoreis consideredas a supermarket.
We note thatin cold areasthere is lesslightinhot areas, overall theplace isa verygood lighting.IMPLANTATION VRACThis iswhere we offerthe promotion of several productsin which oneisthe complement ofanother.