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Supermarkets

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Soft drinks and beer

Non-food

Fruit and vegetables

Food

Press and stationery

Body care

Cross-selling and promotions

Introduction

Soft drinks and beer

Discover our solutions

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The way products are presented in a store has

a big influence on how consumers make their

choice. Neat shelves with optimal product

presentation and good merchandising helps

customers easily find their desired products.

Retailers can also create a certain atmosphere

with the choice of materials: an attractive store

not only encourages more customers, they will

also spend more time in a store. A large and

neatly presented range in an optimally filled shop

will help improve your sales.

Gondella develops practical store shelves that

allow you to present a wide variety of products.

Thanks to our modular shelving system we can

offer an appropriate solution for every local store,

supermarket or hypermarket.

Realise more revenue thanks to optimal product presentation

Retailers want optimal product presentation

in a supermarket. Shopping has evolved

from a necessity towards an experience

with customers wanting to enjoy shopping

efficiently in a pleasant environment: an

optimal shop design is of utmost importance.

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At Gondella you can choose from more than 200

colors and diverse finishes. This numero allow us to

provide you an appropriate solution according to

a retailers budget and concept. We have various

accessories for a practical layout of shelves and

stimulating cross-selling. Additionally our small,

individual label holders give the opportunity to

apply electronic or paper price labels on the shelf

close to the product, providing a neatly arranged

assortment with maximum visibility of products.

Thanks to the flexibility of the shelf dimensions

you can present a wide product assortment. Our

shelves are available in different depths allowing

retailers to set out sufficient stock or to present

smaller products on shallow shelves. This ensures

that only the required space for the product is

needed, optimising the shelving area, with no

wasted space. In addition with the wider aisles

created this provides more comfort for customers.

Gondella also develops several accessories to

put temporary promotional offers or seasonal

products in strategic locations in a store with these

eye-catchers being ideal to stimulate impulse

purchases.

A maximum product visibility

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With various finishes and different accessories, our

products offer a high added value to your wine

and spirit department. Opting for dark uprights at

the front will not only guarantee the stability of your

display but in combination with a wooden finish,

will give the wine presentation an exclusive look.

Gondella offers unlimited solutions for wine

presentations whether bottles are lying or standing,

in cardboard boxes, bag-in-box wines or grand

cru bottles in cases on inclined shelves.

Adding accessories such as bottle holders, wine

separations, individual price labels and poster

holders etc can complement the products. All

these extra fixtures contribute to a clear and well-

ordered presentation of wine and spirits.

Gondella offers a wide range of wine and spirit

presentations tailored to a clients needs. The

possibilities of our modular shopfitting system are

infinite when it comes to the different combinations

and refined finishes, from standard metal racks to

a high-end bespoke look. Both the stability and the

exceptional load bearing capacity of the Gondella

system enable you to optimise your shelf space, by

presenting a substantial stock of wine and spirits on

a limited surface. Additionally we can offer a well-

arranged and neat wine and spirit display.

Make sure that your wine and spirits stand out !

Wine and spirits

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In order to place stock unobtrusively on top of your

gondola, less deep shelves can be provided. This

will not obstruct the lighting and the visibility of the

bottles on the underlying shelves. Our Gondella

shelving system is available in modules of 60, 80,

100 and 132,5 cm, which allows the opportunity

to improve the space allocation in a shop.

In the retail world, a product’s position in a store

can greatly affect its performance. Therefore,

Gondella offers the possibility to put temporary

promotional offers on separate wine displays.

These eye-catchers are ideal to stimulate impulse

purchases and can be put in strategic locations in

a store. In addition, Gondella also has food pairing

systems so that customers can find the perfect

match between their wine and a dish. Having the

right space allocation for products and categories

plays a key role in retail success, generating extra

sales.

Optimise your shelf space allocation

Wine and spirits

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• A neat and practical wine display

• From a standard metal rack to a high-end luxurious look

• Various presentations: lying, standing, bag-in-box, in wooden cases, …

Sample compositions

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• Numerous accessories for a practical lay-out of your wine display

• Exclusive promo-corners for impulse purchases and cross-selling

• An optimised space allocation for product ranges in a store

Wine and spirits

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Realisations

15Wine and spirits

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Our clients can count on stable shelving to present

different soft drinks, beers, fruit juices. We can

offer you several shelf depths up to 1.2m allowing

clients to neatly set out soft drink and beer ranges,

including enough stock. Both the stability and

the exceptional load bearing capacity of the

Gondella system enable clients to optimize shelf

space, by presenting a substantial stock of drinks

on a limited surface.

Modules with a width of 1.325 m are commonly

used: this allows you to place pallets or crates

below the shelving. Additionally our shelving can

be fixed in the floor to provide further strength and

stability. We also provide a bumper to prevent

damage to the back wall. Smaller drink packages

can be set out on the shelves above the pallets.

Gondella offers several possibilities to present

soft drink and beer ranges in a supermarket,

convenience store or off license. We also have

stylish furniture to highlight exclusive beers.

A stable drink rack

Soft drinks and beer

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Gondola ends with a wooden finish are ideal to

put your exclusive beers and ales in the spotlight.

The way clients present products in a store has

a big influence on how customers make their

choice. These eye catching additions do not

only give your beer assortment an authentic and

exclusive character, they also stimulate impulse

buying. Gondella also has food pairing systems

so that customers can find the perfect match

between their beer and a dish.

At Gondella you can choose from more than

200 colors and diverse finishes: the numerous

combinations allow us to provide you an

appropriate solution according to your budget

and wishes.

Exclusive promotional furniture

Soft drinks and beer

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Sample compositions

• A well-arranged drink assortment

• A stable drink rack up to 1m20 depth

• Stock within hand’s reach of customers

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• Practical modules with a width of 1.325 m to easily place pallets and crates

• Exclusive end bays and foodpairing furniture to stimulate impulse buying

Soft drinks and beer

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Realisations

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Thanks to our modular shelving system we can

offer an appropriate solution for every supermarket.

Offering customers an attractive product range will

increase sales, as customers enjoy making their

choice from a large and neatly presented assortment.

Our shelving units give total flexibility to position

shelves. Our system allows for the shelves to be

placed close above each other, which ensures

maximum fulfillment of your shelving. With our small,

individual label holders directly placed on the

slim shelf nose, retailers obtain a clearly arranged

assortment with a maximum visibility of products.

Supermarkets offer customers a large range of

products with several brands and packaging retailers

want to attractively present. Gondella has developed

various practical shelving options to set out a large

variety of products including sufficient stock.

An attractively presented range of food

Food

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Our shelving is available in more than 200

colors and various finishes to attractively present

products. Additionally we can propose exclusive

end bays, wooden frames, publicity holders,etc.

Practical accessories can also be applied to our

modular system to stimulate cross-selling.

Gondella develops accessories that put products

in the spotlight in strategic locations like promotion

baskets, display tables, foodpairing furniture, etc.

These practical eye-catchers generate impulse

buying. Gondella offers a complete solution for an

optimised sales space , which will help stimulate

your sales.

Various furniture and accessories to stimulate sales

Food

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Sample compositions

• A neatly arranged assortment of food

• Shelving optimally filled

• Small, individual label holders

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• Several finishes and practical accessories

• Various promotion furniture to put products in the spotlight

Food

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Realisations

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We can offer shelf depths up to 1m. The stability

and the exceptional load bearing capacity of

the Gondella system enables sufficient stock

on the shelving itself to be neatly set out. Our

system allows the positioning of the shelves close

above each other, which provides optimally filled

shelving. Additionally we also offer rounded or

mobile gondolas.

For hanging presentations you can opt for a

perforated back panel or a back panel with

crossbar to carry heavier products. Both systems

offer enormous flexibility for the positioning

of products. We also provide several hooks,

plate supports, wire baskets, etc. Our range of

accessories help to optimally arrange cleaning

products, cookware and table decorations and

you can neatly present products either hanging or

laying.

Gondella offers flexible shelving for attractive

presentation of non-food products in a

supermarket. We provide a range of practical

accessories to help arrange products neatly on

the shelves.

A flexible solution to arrange non-food

Non-food

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The non-food department in a supermarket

provides a wide assortment of products that need

to be presented neatly. Thanks to our metal, glass

or perspex separators achieving a well-ordered

product range is possible. Additionally our small,

individual label holders give the opportunity to

apply electronic or paper price labels on the shelf

close to the product.

Gondella provides a diverse choice in finishing

touches and more than 200 colors to give your

supermarket a refined look. For more expensive

products, you can opt for our glass showcases

that are easy to integrate into a standard rack.

A well-ordered assortment

Non-food

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Sample compositions

• Flexible shelving for cleaning products, cookware and table decoration

• Various practical accessories: hooks, plate supports, wire baskets, …

• Solids shelves up to 1m deep to set out sufficient stock on the shop floor

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• Optimal shop fitting

• A diverse choice in finishing touches and more than 200 colors

Non-food

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Realisations

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Fresh fruit and vegetables are often presented in

plastic crates. For optimal space allocation of a

fruit and vegetable department, we developed

fixtures and shelves adapted for these crates.

Different island models are available depending

on a client’s wishes and budget.

Promotional furniture can be personalised with a

logo which is ideal to highlight seasonal fruit. To

assist cleaning of the shop floor mobile furniture

on wheels can be supplied. We can also offer

weighing scale holders, plastic bag holders and

other practical accessories to aid the presentation

cherry tomatoes and fresh herbs for example.

The way products are presented in a store has a

big influence on how consumers make choices

and fresh products need extra attention.

Gondella has developed several fixtures that create

an attractive presentation of fruit and vegetables in

a supermarket.

An attractive fruit and vegetable department

Fruit and vegetables

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Onions and potatoes are often presented in a

combined fixture and the width and depth of our

shelving system is adapted to easily place a large

container. We also provide a bumper to prevent

damage. Above the containers we can provide

inclined shelves with separations and many

combinations are possible. The grids provide a

well-arranged presentation of bulk products and

maintain the visibility of the full range. The fixtures

remain highly stable, even if heavier potato bags

are placed on the higher shelves.

Our modular system is a practical solution to

present the full range of fruit and vegetables.

Customers can easily find the requested product

on well-ordered shelving units.

A practical onion and potato rack

Fruit and vegetables

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Sample compositions

• Several fixtures for an attractive presentation of fruit and vegetables

• Fixtures and shelves adapted for fruit and vegetable crates

• Different wood finishes

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• Several accessories for scales and plastic bag holders, …

• Practical onion and potato racking

Fruit and vegetables

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Realisations

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It is a real challenge to orderly present all the

different deodorants, shower gels, shampoos,

cosmetics and other beauty care products.

Gondella provides a range of accessories to

help arrange this variety of small packages neatly

on the shelves. Thanks to our perspex separators

achieving a tidy presentation is made easier. Our

small, individual label holders allow the possibility

to attach electronical or paper price labels to the

shelf.

Smaller products require less space: Gondella

offers shelves starting at only 20cm deep,

increasing in increments of 5cm. This ensures that

only the required space for the product is needed,

optimising the shelving area, with no wasted

space. In addition with the wider aisles created

this provides more comfort for customers.

The body care department in a supermarket

provides a wide range of daily care products that

need to be presented neatly. Customers like to

shop quickly and efficiently and the correct shop

fittings are of utmost importance to achieve this.

A well organised department

Body care

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Gondella provides the choice of a diverse range

of finishes and accessories to give your body care

department a distinct look. Additionally a frame

can be placed on the shelves to highlight certain

products.

Opting for shelves with LED lighting, mounted

directly underneath the nose of the shelf, optimally

accentuates products. You can dress shelves

with personalised canopies that not only gives

your bodycare department more charisma,

your customers can locate the desired products

more efficiently. Achieving a nicely organised

assortment with maximum visibility of products will

undoubtedly result in an increase of turnover.

Give your body care assortment a distinct look

Body care

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Sample compositions

• Body care products neatly presented on the shelves

• Shelves with LED lighting

• Various accessories for efficient layout of shelving

• Shelves made of metal, wood, glass or wire

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• Small, individual label holders

• An optimal implementation of sales area

• Increased space for customer comfort

Body care

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Realisations

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Gondella has different possibilities for displaying

newspapers, magazines, comics and greeting

cards. We combine several accessories to offer

a tailor-made solution: various shelves, zigzag

presentations, dividers, newspaper ladders etc.

All these modular accessories fit on our standard

shelving system. We have shelves and book boxes

available in different lengths and depths, which

gives the opportunity to optimally arrange the

sales space in your shop.

You can choose from various finishes and more

than 200 colors. Wooden bookshelves give a

luxurious look and are ideal to put your books

in the picture. You can also add a personalized

canopy to your shelving systems to help your

clients find the desired book range.

Gondella offers several possibilities to present

newspapers, magazines and stationary in your

shop. We have a large assortment of accessories

that fit on a standard shelving unit: an ideal system

with numerous combinations you can adapt

according to your needs.

Different presentation possibilities on a standard shelving system

Press and stationery

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We offer an appropriate solution to arrange

stationery, writing material and office supplies like

notebooks, post-its, cover and print paper, binders,

rulers, compasses, glue, tape, etc.

We provide various accessories to help optimally

arrange shelving: you can neatly present products

either hanging or laying. Our small, individual

label holders allow you to attach your electronic

or paper price tags near stationery products. Our

modular system is a practical solution to present

your product assortment in your supermarket or

stationary store: customers can easily find the

product they want on well-arranged shelves.

A flexible solution to present your stationery

Press and stationery

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Sample compositions

• A complete solution on a standard shelving system

• A bookshelf offering several presentation possibilities

• Shelves and book boxes in various depths

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• Several finishes: wood, glass, …

• Numerous accessories to arrange your stationery

Press and stationery

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Realisations

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The buying decision process principally takes place

inside the store, so actions must be clearly visible

there. Thanks to our creative solutions you can put

promotions in the spotlight that customers cannot

ignore. These will undoubtedly help increase your

sales.

In the retail world, a product’s position in a store

can greatly affect its performance. Therefore,

Gondella offers the possibility to put promotional

offers or seasonal products in strategic locations in

a store like wire baskets, promotional furniture and

demonstration tables. In addition Gondella also has

food pairing systems so that customers can find the

perfect match between their wine and a dish.

A supermarket requires the appropriate shopfitting

system to present a wide product range including

sufficient stock holding. Promotional offers need to be

placed in strategic locations in the store to optimise the

space to generate extra sales. Gondella offers various

creative solutions to highlight promotions.

Practical promotional furniture

Cross-selling and promotions

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Thanks to our modular shopfitting system we

offer an appropriate creative solution for each

department of a supermarket. We provide various

practical accessories for end-bays to stimulate

cross-selling which are ideal for placing a stylish

bottle opener in your wine department or a set

of cups near the coffee range. At the cash desk

we provide smaller impulse furniture for sweets,

flowers, newspapers and magazines.

The 200+ colors and various finishes we offer

give the opportunity to attractively present

any promotion in each department of your

supermarket. Gondola ends with a wooden finish

will give your promotions an exclusive touch.

Gondella offers a complete shopfitting solution for

optimal space allocation, doubtlessly helping to

generating extra sales.

Creative solutions to generate cross-selling and stimulate impulse-buying

Cross-selling and promotions

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Sample compositions

• An appropriate promotion shelf for each department of your supermarket

• Various types of furniture to highlight promotions: wire baskets, demonstration

tables, promotional and foodpairing furniture.

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• Practical accessories for cross-selling

• Cash desk furniture to stimulate impulse buying

• Optimised space allocation

Cross-selling and promotions

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Realisations

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BelgiumOude Eedstraat 3A 9810 Nazareth (Eke)Tel. : +32 9 385 51 26info@gondella.com

Czech RepublicŘíkov 266552 03 Česká Skalice Tel. : +420 491 40 12 11info@gondella.cz

www.gondella.com