supercharging your job search with linkedin kevin grubb
TRANSCRIPT
Supercharging Your Job Searchwith LinkedIn
Kevin Grubbwww.kevincgrubb.com
First, let’s talk about you
Why is social media important?
77% of employers use social media to recruit
Why is social media important?
37% of employers use social media to screen
candidates
Would you hire you?
Would you hire you?
Where’s the best place to be found?
Why is LinkedIn important?
~70% of all jobs are found through networking
… LinkedIn is networking made easy!
“Personal Brand”
What words come your mind…
Generous, boisterous, empathetic, weight loss/gain, Dr. Phil/Dr. Oz, education
What about you?
How LinkedIn Works
Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends
Who Uses LinkedIn?• 313 million+ professionals (2 new users join
every second)• 3 million+ organizations, 150+ industries• 67% of users from outside the country
• 112,000+ Temple University students & alumni (over 11,000 in education!)
What LinkedIn Helps You Do1. Build and/or enhance your professional online
presence2. Connect in a meaningful way with alumni and
“warm” contacts, and meet new people3. Research your employers of choice4. Search for jobs and opportunities with
organizations in a way that includes the people you already know
Creating a Strong Profile
Top 5 Tips for Stand Out Profiles1. Professional photo of you alone
2. Headline with current experience and/or career ambitions
3. Keyword-rich summary and descriptions that include language from your target positions
4. A list of groups that represent your affiliations and professional interests
5. Inclusion of professional positions, skills, academic institutions, etc.
A Real Profile Review
Effective Networking
The Power of a Network
Top 5 Tips for LinkedIn Networking1. Upload an email address to see who you already know
on LinkedIn
2. Use the “Alumni” tool to find Temple alumni who were once in your shoes.
3. When connecting with someone, always personalize your message
4. Participate in groups that match your affiliations, career path, and interests
5. Searching Company Pages & Jobs can result in finding opportunities at target organizations
Adding Connections
linkedin.com/alumni
Effective Connection Messages
Effective Connection Messages
1. Introduce yourself
2. Warm up the connection
3. Make your ask
4. Thank the person
Effective Connection Messages
Hi Pat,
My name is Kevin, and I’m a Temple senior studying Secondary Education. I’ve been doing research on the field, and came across your profile on LinkedIn. Congrats on all of your success! I’d like to connect with you and would love to hear more about your work.
Thank you,Kevin
LinkedIn Groups
LinkedIn Groups
Company Pages
Company Pages
Company Pages
www.linkedin.com/studentjobs
Navigating Awkward Moments
1. “Unconnecting” with someone
- From help.linkedin.com
2. An “unknown” asks to be connected
3. “Who’s Viewed Your Profile”
3. “Who’s Viewed Your Profile”
A Few Final Tips
Get social media strategic.
Be an observant fly on the wall.
To be seen as valuable, you must add value.
Create your “personal learning” network
students.linkedin.com
Kevin Grubbwww.kevincgrubb.com
What questions can I answer?