supercharging your club referral program
TRANSCRIPT
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Brought to you by:
Welcome to the webinar! We will begin the presentation shortly.
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Speaker: Rachel LaiMarketing Manager at InTouch
Speaker: Greg SklootVP Growth at Netpulse
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2 Key Takeaways for Today
1. Basic framework for successful referral programs
2. How technology can accelerate referrals
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It’s not a secret….
Referrals are a HUGE source of new memberships for health clubs.
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86%Of health clubs say that referrals are their
largest and warmest source of leads.*According to an InTouch survey.
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Let’s establish a basic framework.
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It has to be ridiculously easy
for members and staff.
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How can we make it easy for members?
1. Talk to them where they are, not where you are
2. Make the actual referral process seamless
3. Make it a no-brainer by involving other incentives
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1. Talk to them where they are
Don’t just rely on signage or email.
Focus on:
● Social
● Digital
● Mobile… especially push alerts
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2. Make the actual process seamless
Ditch the paper and do it digitally.
Referrals can all be done in seconds, in the palm of a member’s hand via the Club Mobile App.
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3. Make it a no-brainer and offer incentives
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How can we make it easy for staff?
1. Keep referrals organized in one place
2. Give them options for easy follow up
3. Make it a part of the Point of Sale process
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1. Keep referrals organized
Ditch the paper and
leverage your CRM to
keep all referrals in one
place.
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2. Give them options for easy follow up
Immediately follow up
using the digital
communication channels
we discussed.
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3. Make it a part of Point of Sale
Use your CRM to help
enforce a continuous
referral process,
especially at the front
desk.
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Successful campaigns balance
technology + effort.
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Don’t forget personal trainers too!
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netpulse.com877-NETPULSE
[email protected]@gregskloot
intouchfollowup.com888-741-6408
[email protected]@intouchfollowup