supercharge your sales with inbound marketing: a complete guide
DESCRIPTION
Joomla! Web Design Agency, Savvy Panda, increased leads by 675% in only three months through Inbound Marketing. In this session Savvy Panda president, Gabe Wahhab, will teach you the Inbound Marketing methods they used to increase leads and sales, create a shorter sales cycle and increase brand awareness. Topics include the Inbound Marketing methodology, traffic generation, landing page optimization, lead nurturing, call to actions and A/B testing and analysis and how to apply it to your Joomla! Web Design Agency or business. Everyone attending this session will receive a digital copy of the ebook: “Supercharge Your Joomla Website with Inbound marketing".TRANSCRIPT
Super Charge your Sales through Inbound Marketing:
A Complete Guide
Gabe WahhabPresident - Savvy Panda
@SavvyPanda #JDNC13
MAKE IT RAIN!!!!
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Inbound Marketing
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Nice to Meet You!
I’m Gabe
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@SavvyPanda #JDNC13
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@SavvyPanda #JWC12
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Yellow Pages
Inbound Marketing
DirectMail
Static Website
SEO
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Interruption@SavvyPanda #JDNC13
Tools
Publication Ad
Trade Show Booth Direct Mailer TV Ad
= Leads
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NO MORE CRAP!
Internet
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The balance of power shifted
mere mortal
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4.6 X Higher Conversions
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Exponential Traffic
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61% Less
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Shorter Sales Cycle
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What is Inbound Marketing?
BloggingEmail Marketing
HighValue
Content
Social Media
Search Engine
Optimization
AnalyticsAnalysis
Earn Your Way In
VS
Buy, Beg or Bug Your Way In
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@SavvyPanda #JDNC13
Our First 10 Months
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Month 1 Month 12
Site Visits
~1,350 Visits ~13,000 Visits
~1000% Increase
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Month 1 Month 12
Traffic from Search
~100 Visits ~6,500 Visits
6500% Increase
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Month 1 Month 10
Average Monthly Leads
~10 Leads ~110 Leads
1100% Increase
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IT RAINED
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But Gabe…
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If you ranked #1 tomorrow what would happen?
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Traffic Goes Up, But…
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97%Wasted
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How it Works
Mini Example:Pongo wants to learn more about Inbound Marketing
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Pongo Searches
Finds Blog Post
Digs Deeper
Landing Page
The Next Day
A New eBook
A Few Days Later
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Take a Closer Look
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Create
Convert
Optimize
Promote
Convert
Analyze
What is involved?
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Step 1: Understand the Sales Process
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Knowing your Buyer
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Step 2: Create Content
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Blogging
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Premium Content
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TOFU Premium Content Ex.
Site Ground: A Developers Guide to Web Hosting
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MOFU Premium Content Ex.
Site Ground: The Essential Guide to choosing a Joomla! Web Host
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BOFU Premium Content Ex.
Site Ground: Personalized Hosting Consultation
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Step 3: Get Found
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Search Engine Optimization
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Social Media
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Email Marketing
Blogging
Step 4: Convert
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Call’s to ActionTOFU
MOFU
BOFU
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Landing Pages
Lead Nurturing
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Sample Campaign
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In God We Trust.All others bring data.
~Deming
72
Step 5: Test, Measure, Adjust
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A/B Testing – CTA’s
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A/B Testing – CTA’s
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Lead Nurturing Campaigns
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Landing Page Conversion
Check our blog for more tips on building high converting landing pages!
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METRICS DON’T MEAN SQUAT IF SOMEONE
DOESN’T ACT.
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What tools can I use with Joomla to
implement Inbound Marketing?
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Now You an Expert
Have Fun!
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Your HomeworkSupercharge Your Joomla Website with Inbound Marketing
Download Free eBookjInbound.com
Free Copy of
Additional Resources
The Ultimate Course for Mastering Inbound Marketing
Boost TrafficSkyrocket Leads
Supercharge Your Business!
www.MasterInbound.com
Additional ResourcesTwitter Links: Posting related articles
• Twitter.com/SavvyPanda
Our Daily Blog: Daily Inbound Marketing & Joomla!
• SavvyPanda.com/Blog.html• Increasing landing page conversion• How to Create Effective CTA’s• Creative Ideas for Blogging for SEO• Etc…
Questions
Thank You /SavvyPanda
/GetSavvyPanda
/SavvyPandaWeb
Have More Questions?Tweet them to me @SavvyPandaOr email [email protected]
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