supercharge your online profile & get more client leads
TRANSCRIPT
Supercharge Your Online Profile & Get More Client Leads
By Stephan Wiedner, Co-Founder, Noomii.com
Join the Conversation on FB
http://www.facebook.com/noomiicoach
"Nobody calls. I'm a great coach. Honestly."
Improving Your Online Profile
1. Choosing a Niche 2. Selling What People Want3. Continuously Improving
Don't Be Everything to Everyone
Choose a Niche
Example: Infographics Designer
Improving Your Online Profile
1. Choosing a Niche2. Selling What People Want3. Continuously Improving
"You can't solve a problem with the consciousness that created it."
Why People Seek out a Coach
Better JobBetter Love LifeLose WeightMore Money
What People Get From Coaching
Self-ActualizationConfidenceMeaningEnergyLove
Maslow's Hierarchy of Needs
NICE to have
NEED to have
Sell Aspirin, not Vitamins
Sell Aspirin to get your foot in the door
...then deliver the vitamin
Ex: Tim Stringer, Tech Consultant
"I got so much more." - Tim's Client
Tim Stringer
Improving Your Online Profile
1. Choosing a Niche2. Selling What People Want3. Continuously Improving
Your Messaging == Field of Dreams?
Curiously test what you think your clients want
Collect feedback on your messaging
Continuously improve
Use the 10-Second Test
Minimum Requirements to Make Your Profile Shine
1. The Pain2. The Solution3. The X-Factor
Fill in the Blanks
1. I help people who are struggling with ___________
2. by offering _____________3. and my service is unlike any others
because _____________
