supercharge your online professional presence › members › content › professional... · apa |...
TRANSCRIPT
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THE WEBINAR WILL BEGIN MOMENTARILY
AMERICANPSYCHOLOGICALASSOCIATION
Supercharge Your Online Professional Presence for Academics and Researchers
Kyler Shumway, MA
APA |Webinar
July 25, 2018 | 1:00 PM – 2:00 PM ET
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APA | Supercharge Your Online Professional Presence
DISCLAIMER• APA does not endorse any products or services. The views expressed in this
presentation are those of the presenters and do not reflect the views or policies of the American Psychological Association.
*No CE credit will be offered for this webinar.
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APA | Supercharge Your Online Professional Presence
LOGISTICS• You are on mute
• Download handouts at anytime
• Webinar recording after the session
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APA | Supercharge Your Online Professional Presence
• While you won’t be able to talk during the webinar, please submit your questions for Kyler Shumway by using the ‘’Questions” field located in the webinar control panel.
HAVE A QUESTION?
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APA |Supercharge Your Online Professional Presence
• SEO Content Director for MarketingForTherapists.org
• Doctoral student at George Fox University
• Current intern with Baylor Scott & White Healthcare
PRESENTER: Kyler Shumway, MA
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APA |Supercharge Your Online Professional Presence
Learning Objectives
1. Understand why your online presence matters
2. Learn how to establish an online presence
3. Recognize ethical issues and how to address them
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APA |Supercharge Your Online Professional Presence
Online Presence 101
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APA |Supercharge Your Online Professional Presence
Online Presence 101
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APA |Supercharge Your Online Professional Presence
Online Presence 101
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APA |Supercharge Your Online Professional Presence
Online Presence 101
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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Credibility and
Accessibility
APA |Supercharge Your Online Professional Presence
Guest posts
TwitterLinkedIn
Media
Personal Website
Your digital self
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APA |Supercharge Your Online Professional Presence
How to Develop an Online Presence1. The Basics
• LinkedIn• Other Social Media• Listservs
2. Next Steps• Guest Posts• Public Outreach
3. Supercharge• Personal Website• Publish Content
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APA |Supercharge Your Online Professional Presence
Your Online Presence:The Basics
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APA |Supercharge Your Online Professional Presence
The Basics: LinkedIn• A great place to start
• Three reasons to have a profile
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APA |Supercharge Your Online Professional Presence
The Basics: LinkedInThe three most important features:
1. The Profile
2. Finding Groups and Networking
3. Paid features*
*organizations / employers
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APA |Supercharge Your Online Professional Presence
Your Sizzling Profile
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APA |Supercharge Your Online Professional Presence
First impressions matter!
• Headline
• Summary
• Professional Photo
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
How to Find Groups in LinkedIn
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
How to Find Groups in LinkedIn
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
Networking Etiquette (Netiquette?)
Three guidelines:1. Avoid spamming2. Do not connect just to connect3. Do not solicit for research purposes
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APA |Supercharge Your Online Professional Presence
The Paid (Premium) Features
• InMail
• Advanced search features
• Advertisements
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APA |Supercharge Your Online Professional Presence
The Basics: LinkedInThe three most important features:
1. The Profile
2. Finding Groups and Networking
3. Paid features
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APA |Supercharge Your Online Professional Presence
The Basics: Other Social Media
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APA |Supercharge Your Online Professional Presence
General ethical guidelines…
1. Separate profiles
2. Caution with data use
3. Collaborate and consult
Townsend, L., & Wallace, C. (2016). Social media research: A guide to ethics. University of Aberdeen, 1-16.
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APA |Supercharge Your Online Professional Presence
The Basics: Other Social Media
• The most professional option
• Brief, easy to maintain
• Least amount of self-disclosure
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APA |Supercharge Your Online Professional Presence
The Basics: Other Social Media
• Not the most professional option
• May work for creating hype
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APA |Supercharge Your Online Professional Presence
The Basics: Other Social Media
• Useful for organizations / practices
• Most flexible
• Highest maintenance
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APA |Supercharge Your Online Professional Presence
Awesome social media hack: Buffer
• One account
• The Queue
• Email alerts
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APA |Supercharge Your Online Professional Presence
The Basics: Sign up for Listservs• Stay up-to-date
• Large audience
• Quick response
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APA |Supercharge Your Online Professional Presence
The Basics: Sign up for ListservsA few examples:
• APA’s listserv list• http://lists.apa.org/cgi-bin/wa.exe?HOME&_ga=2.195813420.1281229009.1530984994-788370139.1525890259
• University of Rochester Medical Center• https://www.urmc.rochester.edu/research/for-researchers/listservs.aspx
• University of Miami• http://uresearch.miami.edu/research-resources/listservs
• CFHA• https://www.cfha.net/general/Default.asp?type=join_mailing_list
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APA |Supercharge Your Online Professional Presence
Your Online Presence:The Next Steps
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APA |Supercharge Your Online Professional Presence
Guest posts
TwitterLinkedIn
Media
Personal Website
Your digital self
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APA |Supercharge Your Online Professional Presence
Next Steps: Guest Posts
• Any publication on another website
• Great way to share and publish
• Additional profiles
• Backlinks
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APA |Supercharge Your Online Professional Presence
Next Steps: Guest Posts
A few places to try publishing:• Time2Track
• Collaborative Family Healthcare Association
• Psych Central
• Psychology Today
• PickTheBrain.com
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APA |Supercharge Your Online Professional Presence
Next Steps: Public Outreach
• Share your skills with the community
• Get mentioned on other sites and newsfeeds
• Each event is an audition
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APA |Supercharge Your Online Professional Presence
Next Steps: Public Outreach
Audiences for outreach:• Schools
• Churches
• Law enforcement
• Academia
• Community or cultural centers
• Hospitals
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APA |Supercharge Your Online Professional Presence
Your Online Presence:Supercharge!
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APA |Supercharge Your Online Professional Presence
Supercharge: Personal Website
• Central hub for your online presence
• Challenging to set up and maintain
• Unlimited creativity
• Marketing and advertisement
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
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APA |Supercharge Your Online Professional Presence
Supercharge: Personal Website
How to set up your website:• On your own
• WebsiteSetup.org
• Hire a professional• Brightervision.com
• Therapysites.com
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APA |Supercharge Your Online Professional Presence
Supercharge: Personal Website
Building a perfect website• Write content that is SEO-friendly
• Read more at KylerShumway.com
• Landing page
• Contact page
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APA |Supercharge Your Online Professional Presence
Supercharge: Publish Content
• Videos
• Podcasts
• Books and guides
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APA |Supercharge Your Online Professional Presence
How to Develop an Online PresenceThe Basics
• LinkedIn• Other Social Media• Listservs
Next Steps• Guest Posts• Public Outreach
Supercharge• Personal Website• Publish Content
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APA |Supercharge Your Online Professional Presence
How to Develop an Online Presence
What we do in life echoes in eternity
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APA |Supercharge Your Online Professional Presence
QUESTIONS & ANSWERSSpecial thank you to Dr. Rodger Bufford
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APA | Supercharge Your Online Professional Presence
RESOURCES• www.MarketingForTherapists.org
• http://www.usmc-mccs.org/articles/key-sections-of-your-linkedin-profile/
• www.kylershumway.com
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APA | Supercharge Your Online Professional Presence
• Webinar recording will be emailed to you in 2 weeks time
• Handouts will be included with recording
• Take our survey immediately after the webinar has concluded
• More Supercharge Webinars are in the works!
Final Thoughts
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Supercharge Your Online Professional Presence For Academics and Researchers
THANK YOU
AMERICANPSYCHOLOGICALASSOCIATION
For more webinars, visit psyciq.apa.org
APA |Webinar