THE 12TH MAN

SUPER BOWLSUPER BOWL

XLIXXLIX

26%

71%

25%

73%

Fans shared, but to what channels?

Mobile is a rapidly growing platformfor sharing sports content.

Phone Desktop Tablet

IT’S GAME TIMESocial Activity by Hour

February 1st February 2nd

Marshawn Lynch1.2 million shares

Richard Sherman487.5K shares

Chris Matthews88.6K shares

RobGronkowski131.1K shares

Tom Brady2.1 million shares

Jermaine Kearse120.9K shares

Russell Wilson526.6K shares

Malcom Butler58.8K shares

THE BRAND BOWL

252x

15.5x6.4x 6.2x 3.2x 1.9x 1.6x 1.3x1.3x

97.7xBrand Social Lift

(daily average before vs. after Super Bowl)

Budweiser takes overwith 252x more social activity

after the game than before.

BRAND BUZZTotal Brand Social Activity

613K shares

498K shares

135K shares

18K shares

613K shares

498K shares

135K shares

Jan 28: Budweiser “Lost Dog”

Jan 27: Skittles “Settle It”

Jan 27: Snickers’ “Brady Bunch Spoof”

Jan 27: Kia’s “The Perfect Getaway”

18K shares18K shares

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