Case Study

Racing Cycles (Carbon Fiber)

Racing cycle is cycle containing two wheelsfront one and back one. Its body material iscomposite of carbon fiber. Which make itlight aerodynamic and faster by using thismaterial. Its gear range is 25. Curve shapehandle bar with flex frame. It is best option inracing world tournament.

Its material is too light and beneficial forracing in Australia and world wide

It is a unique product so popular fast inAustralia after launching in market

Customer friendly product due to its features

It generate high profit for super cycle

Better reputation in cycling world forcompany

Right Quality

Right Quantity

Right Time

Right Manufacturing Cost

Promotion

Supply Chain

The quality of product is established basedupon the customers needs. The right qualityis not necessarily best quality. It isdetermined by the cost of the product andthe technical characteristics as suited thespecific requirements.

The manufacturing should produce the product in right number. If they are produced in excess of demand the capital will block up in the form of inventory and if the quantity is produced in short demand, leads to shortage products.

Timeliness of delivery is one of the importantparameter to judge the effectiveness ofproduction department. So, the productiondepartment has to make the optimalutilization of input resources to achieve itsobjective.

Manufacturing costs are established before the product is actually manufactured. Hence, all attempts should be made to produce the products at pre established cost, so as to reduce the variation between actual and the standard(pre-established) cost.

By using the creative advertising techniques and tools company can attract attention, engage minds, trigger emotions and change what people think.

We can use the techniques like◦ Fact and Figures

Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

◦ Patriotism

The suggestion that purchasing this product showsyour love of your country e.g. a company bragsabout its product being made in Australia andemploying Australian workers.

◦ Weasel Word

“Weasel words" are used to suggest a positivemeaning without actually really making anyguarantee e.g. a scientist says that a diet productmight help you to lose weight the way it helped himto lose weight.

Super cycles product is the most sellingproducts and delivering customer value sothe chain is more reliable and effective.Companies should strive to have the mostoptimized supply chain because it usuallytranslates to lower costs for the company.

Hiring

Training and Motivation

Organizing

Controlling

Performance management

Customer Analysis

Feedback

Cost Analysis

Sales Analysis

Market Share Analysis

http://smallbusiness.chron.com/five-major-marketing-control-techniques-40619.html

http://www.fao.org/docrep/004/w3240e/w3240e03.htm

http://www.torbenrick.eu/blog/change-management/12-important-elements-for-successful-change-management-effort/

http://h30499.www3.hp.com/t5/Discover-Performance-Blog/3-elements-for-management-of-organizational-change/ba-p/5437447#.VP82g3yUdmM

http://www.researchgate.net/post/What_elements_are_most_important_for_organizational_change

http://www.slideshare.net/bhatmuneer/elements-of-operations-management

http://smallbusiness.chron.com/key-elements-business-success-operating-perspective-21234.html