Super Bowl Ad Mania: Get Big Results without Big Bucks!

Download Super Bowl Ad Mania: Get Big Results without Big Bucks!

Post on 19-May-2015

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Get the Audio & Webcast at www.prpowertools.com/ad-mania PR Power Tools covers the 2010 Super Bowl ads with insightful lessons for small business owners -- (Great for online and brick-and-morter business owners) We cover: - How to get BIG results for YOUR BOTTOM LINE by tweaking the tactics of the Super Bowl advertisers - Behind-the-scenes strategies the Big Brands use that you can implement in YOUR business, - Which of the latest trends in marketing, advertising and PR will help YOUR BUSINESS get BIGGER R-O-I than 3-Million dollar Super Bowl ads!! Get the webcast and audio link at www.prpowertools.com/ad-mania

TRANSCRIPT

  • 1. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
    • Listen or Watch the webcast at: http://tinyurl.com/AdMania2010
  • Jennifer Brand Mary-Claire Burick
  • jennifer@prpowertools.commaryclaire@mcstrategy.com

@prpowertools 2. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Big brands
  • + Big bucks
  • = Big Return-On-Investment ???
  • Q:How Do I get Big R-O-I without being a Big brand and without the Big bucks??

3. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 1: Encouraging Others to Developyour Messaging

4. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 2: Maximize Visibility and Branding
  • Use logos and branding consistently and effectively to build awareness and loyalty

5. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 2: Maximize Visibility and Branding
  • BONUS:Take the Logo Challenge!
  • How quickly can you identify these logos?
  • Take the Super Bowl Ad visual quiz:
  • http://tinyurl.com/SBLogoQuiz
  • (thanks to Fast Company)

6. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 3: Develop Strategic Partnerships &Cross-Promotions with similarcompanies
  • Bonus:Highlight YourMarket Differentiator($6 Haircut ad)

7. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 4: Generate Buzz with Social Media

8. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Lesson 5: Giving to Get

9. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Want More?
  • www.CBSsports.com/SuperBowlAds

10. Super Bowl Ad Mania Marketing & PR Lessons for Your Business

  • Jennifer Brand Mary-Claire Burick
  • jennifer@prpowertools.commaryclaire@mcstrategy.com

@prpowertools