sup awards roi 13 natural vines
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P R E S E N T E D B Y
E V E N T S U M M A R Y
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STATS
The following pages highlight the marketing, promotional
and editorial efforts put forth by the SUP the Magazine team
to ensure value for the vital sponsors of the SUP Awards.
DATE: September 26,2013Location: Casino San Clemente, San Clemente, California Attendance: 300 TOTAL IMPRESSIONS: 840,993TOTAL VALUE: $140,632.93Print advertising impressions: 30,000Online advertising impressions: 394,836Microsite Impressions: 101,479Potential social Impressions: 188,125*Online editorial impressions: 37,648PR impressions: 22,300Video content impressions: 4,855Print editorial: 60,000 On-site impressions: 1,750
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Top Male Paddlers:
1. Kai Lenny
2. Slater Trout
3. Connor Baxter
Movie of the Year: STAND
Expedition of the Year: Expedition Florida 500
Top Philanthropic Effort: SEA Paddle NYC
SUP Magazine Lifetime Achievement: Laird Hamilton
Female Performance of the Year: Annabel Anderson
Male Performance of the Year: Danny Ching
Female Rookie of the Year: Izzi Gomez
Male Rookie of the Year: Mo Freitas
RESULTSTop Female Paddlers:
1. Annabel Anderson
2. Nicole Pacelli
3. Candice Appleby
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ADVERTISING
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PRINT ADVERTISING
In the four month period leadng up to the 3rd annual
SUP Awards an advertising campaign that focused on
voting promotion and event awareness launched in
print and online. The 2013 SUP Awards presented by
Body Glove ads appeared in SUP the Mag.
TOTAL IMPRESSIONS:30,000*TOTAL VALUE: $4,866
Creative: Voting Promotion/ Event AdIssue: Gear Guide ‘13Size: 2P/4COn- Sale: 6.4.13
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 24
P R E S E N T E D B Y
V o t i n g s t a r t s J u l y 1 5 t h a t S U P A w a r d s . c o m
SUP the Mag Gear Guide SUP Awards Vote Print Ad,
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The campaign was represented online by ad units that
built awareness for SUP Awards voting on SUPtheMag.com,
GrindTV.com and GrindTV.com/OUTDOOR.
ONLINE ADVERTISING
TOTAL IMPRESSIONS: 304,552TOTAL VALUE: $3,046
Creative: Vote Now Location: SUPtheMag.comFlight dates: 7.8.13 - 9.1.13Size: 300x250
Creative: Vote Now Location: GrindTV.com Flight dates: 7.8.13 - 9.1.13Size: 300x250, 160x600
Creative: Vote NowLocation: GrindTV.com/OUTDOORFlight dates: 7.8.13 - 9.1.13Size: 300x250, 160x600
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 11
EX 300x250 Vote ad unit on SUPtheMag.com EX. 160x600 Vote ad unit
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Part of the online aspect of the ad campaign for SUP Awards
took place after the event. A full page takeover of SUP the
Mag’s website launched after the show to promote the
results and content from the night.
ONLINE ADVERTISING
TOTAL IMPRESSIONS: 8,023TOTAL VALUE: $3,000
Creative: Results Location: SUPtheMag.comFlight dates: 10.1.13- 10.3.13Size: Full page takeover
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 13
SUP Awards page takeover on SUP the Mag’s homepage
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Natural Vines ad units were rotated with other co-sponsor ad units
throughout the SUP Awards microsite housed on SUPtheMag.com.
ONLINE ADVERTISING
Total impressions: 18,212Total value: $1,275
Creative: Natural Vines Recipe for Happiness Location: SUPawards.comFlight dates: 7.23.13 - 7.1.14 Size: 300x250 (animated) , 728x90 (animated)
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 15
EX Natural Vines 300x250 ad unit on the SUP Awards site homepage
EX Natural Vines Recipe for Happiness 728x90 animated ad unit
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MICROSITE
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*Impressions from site launch date (7.1.13) to current ( 10.2 .13)
MICROSITE
A dedicated event microsite (SUPawards.com) on SUPtheMag.com
featured a landing page, voting page, archival content, event info,
and comprehensive coverage of the 2013 SUP Awards including:
photo, video, results, news, and more.
Microsite features:
• SUP Awards homepage with
scrolling news ticker
• Voting page
• Results
• 2012 Results
• 2011 Results
• Photo
• 2012 photos
• #SUPawards on Instagram
• Video
• 2012 video
• Info page
• News page
• About the SUP Awards
• Sponsors page
• Facebook, Twitter,
Instagram and RSS buttons
on the homepage
• #SUPawards Instagram feed
on the homepage
• @SUPtheMag Twitter feed on
SUPawards.com homepage
• SUP the Mag Facebook feed
on homepage
• Constant hyperlinked
sponsor footer
Total impressions: 101,479Total value: $20,000
Flight dates: 7.1.13 - 10.2.13Location: SUPawards.com
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 19
SUPawards,com homepage
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News page on the SUP Awards mirosite Vote page on the SUP Awards microsite
MICROSITE
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 21
SUP Awards video page Photo archive on the microsite
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MICROSITEMetrics
Total Impressions: 101,479Total value: $20,000
Flight dates: 7.1.13 - 10.2.13Location: SUPawards.com Unique pageviews: 72,818Average time on page: 01:28
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 23
PAGE VIEWS
30,639
11,532
Vote for top 3 Males
Vote for Top 3 Females
8,109SUP AWards Home
VOTE 7,125
5,861Top Expedition Vote
Movie of the Year vote 3,895
2,677Top Philanthropic Effort vote
SUP AWards Release 2,120
1,839About Kai Lenny
About Slater Trout 1,418
Top 10 most viewed pages
2013 2012
32,802
25,196 + 189%
101,479Pageviews
72,818Unique Pageviews
% +/-
+ 209.3%
2013 vs 2012
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EDITORIAL
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*Editorial value is based on 4x full page advertising rate
PRINT EDITORIAL
TOTAL IMPRESSIONS: 30,000TOTAL VALUE: $19,464*
Issue: Summer 2013Size: 3/4 page On-Sale: 6.25.13
A 2013 SUP Awards event announcement appeared in the Summer
issue of SUP the Mag. The editorial featured a photo of last year’s
event and a write up about the 2013 show.
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 27
*Editorial value is based on 4x full page advertising rate
SUP Awards event announcement in the Summer 2013 issue of SUP the Mag
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*Editorial value is based on 4x full page advertising rate
PRINT EDITORIAL
TOTAL IMPRESSIONS: 30,000TOTAL VALUE: $20,928*
Issue: Winter 2013Size: Full Spread On-Sale: 12.10.13
The 2013 SUP Awards presented by Body Glove will appear in the
Winter 2013 issue of SUP the Mag. Photos and a story about the event
will be documented for SUP the Mag’s loyal readership.
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 29
*Editorial value is based on 4x full page advertising rate
SUP Awards 2012 full spread in SUP the Mag. SUP Awards 2013 presented by Body Glove set to appear in the
WInter issue of SUP the Mag.
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SUP the Magazine kept fans informed with online editorial before, during
and after the event.
The 2013 SUP Awards were covered extensively across the internet. A Google
search for the “2013 SUP Awards” generates more than 70,300 results among
them is coverage from Transworld Business, Surfline, and more.
ONLINEEDITORIAL
Total SUP the MAG Online editorial: 21TOTAL Grind TV Online editorial: 1TOTAL IMPRESSIONS:37,648
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 31
EX GrindTV.com SUP AWards coverage EX SUP Awards coverage from SUPthemag.com
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SOCIAL
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**potential impressions based on total posts x average number of followers on Twitter or Instagram
*Impressions based on total followers on social platform x posts on each respective platform
Begining in July, Facebook, Twitter, and Instagram were used by SUP
the Mag to create buzz about the third annual SUP Awards. Social
media played an important role in promoting this year’s event. The
hashtag #SUPawards made it easy for athletes, sponsors, SUP the
Magazine, and fans of the sport to share their SUP Awards experiences
with eachother and the world. The SUP Awrards gained over 165,000
impressions socially.
SOCIAL
Total potential impressions: 188,125Total SUP the Mag potential impressions: 165,266
SUP the Mag Facebook posts: 11 Total impressions:45,422
@SUPtheMag Tweets:26Total Potential impressions: 110,734*
@SUPtheMag Instagram posts: 5Total potential impressions: 9,110*
#SUPawards Twitter posts: 32 Total potential impressions: 4,259*
#SUPawards Instagram posts: 93 Total potential impressions: 18,600*
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 35
@SUPthemag live Tweeted the night to over 4,000 Twitter followers
SUP the Mag urged Facebook fans to vote for the SUP Awards
@SUPthemag Instagram post
Women’s #3 Candice Appleby’s Instagram
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VIDEO CONTENT
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VIDEO CONTENT
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VIDEO CONTENT
TOTAL IMPRESSIONS: 4,855Total video packages: 24Total video time: 1.8 hours
Video Packages:
• Female Performance of the Year- 03:18
• #1 Female- 02:51
• #2 Female- 02:32
• Female Rookie of the Year- 02:34
• Movie of the Year- 06:58
• #3 Female- 06:01
• Lifetime Acheivement Award- 17:32
• #1 Male- 03:09
• #2 Male- 03:24
• Male Performance of the Year- 02:42
• Top Philanthropic Effort- 07:56
• Expedition of the Year- 11:36
• Male Rookie of the Year- 02:28
• #3 Male- 04:22
Backstage Interview VIdeos:
• Movie of the Year- 03:31
• Male #1 & Male #2- 06:20
• Female #2- 02:37
• Laird Hamilton- 04:40
• Top Philanthropic Effort- 02:44
• Male Rookie of the Year- 03:01
• Top Expedition- 02:55
• Female Rookie of the Year- 01:44
• Male #3- 02:32
• Female #3- 02:29
• Female #1- 04:07
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 39
#1 Male- 03:09
Lifetime Acheivement Award- 17:32
Top Philanthropic Effort- 07:56
Male Performance of the Year- 02:42
Male Rookie of the Year- 02:28 Female Performance of the Year- 03:18
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PUBLIC RELATIONS
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PUBLIC RELATIONS
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A PR campaign leveraging SUP the Mag media assets with readership and regional
and national media outlets.
Newsletter Distribution: 9,500
GrindMedia Industry distribution: 900
KHPR distribution: 200
• Sponsor brand inclusion on all
publicity efforts
• Editorial HTML balsts distributed by
GrindMedia
• Social networking
Press Releases
8.14.13- Voting open for all categories
9.9.13- Voting Ends Wednesday
9.27.13- Event recap/ results
Newsletter Mentions:
8.22.13- Voting Open!
9.5.13- VotingeEnds Wednesday
PUBLIC RELATIONS
TOTAL IMPRESSIONS: 22,300Total releases: 3 Total newsletter mentions: 2
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2013 SUP AWARDS PRESENTED BY BODY GLOVE 43
EX Press Release- SUP Awards recap and results
EX Newsletter mention- SUP Awards voting open
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ON-SITE
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ON-SITEBRANDING
Attendance: 350Estimated impressions: 1,750
Event sponsors were very well represented at the 2013 SUP Awards.
Sponsor logos were on all marketing collateral and every sponsor
was branded uniquely throughout the Casino San Clemente.
Collateral:
Co-branded event banners in red carpet and cocktail areas (4)
Co-branded directional signage (1)
Co-branded vertical pillar banners (2)
Co-branded stage backdrop (1)
Co-branded bar backdrops (2)
Sponsor gobos on venue walls
Co-branded media wall, photo backdrop (1)
Event hats (300)
Thank you poster (6)
Co-branded Top Philanthropic Effort jumbo check (1)
Co-branded wristband (500)
Co-branded table reserved signs (32)
Co-branded social cards (40)
Mic Flags (2)
Rotating sponsor logos on ballroom screensavers
Co-branded digital event invitation
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Entrance to the Casino San Clemente
The 2013 SUP Awards
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Natural Vines logo on the ballroom screens
Izzi Gomez and friends posing in front of the media wall on the red carpet
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Thank you!
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Thank you!
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