suny it realized 40% increase in donations with msp integrated campaign
DESCRIPTION
MSP Digital Marketing provides strategic consulting, and execution services for colleges and non profits to help increase donor engagement, participation, and donations. Contact Nils Morgan at [email protected]TRANSCRIPT
65 Locust Avenue New Canaan, CT 06840 203.594.7438
[email protected] www.mspdigital.com
MSP-DS-SUNYIT-1000 RevA
The Challenge:Develop a highly segmented, integrated fund raising campaign to improve fiscal year 2012-2013 results and drive participation. Traditional letter and envelope appeal packages were no longer proving to be effective particularly with younger alumni. A new approach was needed.
SUNYIT, established in 1966 by the SUNY Board of Trustees as the State University of New York Institute of Technology at Utica/Rome is New York’s public polytechnic. SUNYIT students pursue undergraduate and graduate degrees in technology and professional studies with an enrollment of 1900 full time plus 800 part time undergraduates and 600 graduate students.
The Solution:Develop an annual strategic outline detailing both a coordinated mix of communication channels and sequencing of all communications. Initiate data modeling of the existing alumni database to identify most likely candidates to respond. Using findings from data analysis, increase engagement and response rates by providing more graphic rich, theme segmented and personalized formats.
“We were very pleased with the tremendous improvement in our annual campaign results and the ease of execution and coordination. Going forward we look to further refine last year’s campaign and continue to engage more alumni, students and friends” - Nick Grimmer, Assistant Director of Development
Next Steps –Further coordination of 2014 FY Strategic Outline to include social media and introduction of interactive mobile communications to further create dialog and engagement with alumni, current students and friends of SUNYIT.
in donations FRoM an integRated CaMpaign40% Increase
Vito, celebrate your 15 - Year Reunion with the Class of 1997
SUNYIT 15th Class Reunion Cocktail Hour and Dinner
Friday September 28th
SUNYIT Campus — Utica, NY
Russell, celebrate your 25 - Year Reunion with the Class of 1987
SUNYIT 25th Class Reunion Cocktail Hour and Dinner
Friday September 28th
SUNYIT Campus — Utica, NY
Jean, celebrate your 30 - Year Reunion with the Class of 1982
SUNYIT 30th Class Reunion Cocktail Hour and Dinner
Friday September 28th
SUNYIT Campus — Utica, NY
Tullio, celebrate your 30 - Year Reunion with the Class of 1982
SUNYIT 30th Class Reunion Cocktail Hour and Dinner
Friday September 28th
SUNYIT Campus — Utica, NY
Pre Sort Non ProfitUS Postage
PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
*****SCH 5-DIGIT 13308 B1 T1Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
DDTAFFDFDTFFTTFFDFAATDTFDDADFTADTTATDAFFTADATTFFADDFAAADDFFDAADFF
1
Pre Sort Non ProfitUS Postage
PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
FTATAFADFFFATDFFFFADDDDTTDDFTTFFTATFDADFFFFTATFADTAAFDTTDTFFTADFA
10
Pre Sort Non ProfitUS Postage
PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
DADFAFAFFDFFFFADTFDDFADAATFDFDFATADTDATADDFDFAFAAADFFDDDAAADTAADA
19
Pre Sort Non ProfitUS Postage PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
*****SCH 5-DIGIT 13308 B1 T1Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
DDTAFFDFDTFFTTFFDFAATDTFDDADFTADTTATDAFFTADATTFFADDFAAADDFFDAADFF
1
Pre Sort Non ProfitUS Postage PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
FTATAFADFFFATDFFFFADDDDTTDDFTTFFTATFDADFFFFTATFADTAAFDTTDTFFTADFA
10
Pre Sort Non ProfitUS Postage PAIDHudson MAPermit 59
100 Seymour rd, utica, Ny 13502
State University of New York Institute of Technology
YOu can do it – at ANY level.
Ms. Mary Q. Sample 123 Main StreetAnywhere, US 12345-6789
MArY, YOu can make a difference.
DADFAFAFFDFFFFADTFDDFADAATFDFDFATADTDATADDFDFAFAAADFFDDDAAADTAADA
19
The Results:Year over year results were improved dramatically by integrating data analysis and profiling with a multi-touch campaign strategy that included highly variable direct mail, personalized email, and coordination with phone-a-thon efforts.
• 19%IncreaseInParticipation• 40%IncreaseInFundsRaised