sunscreen: consumer attitudes and concerns · “hard to tell what is a good or bad sunscreen - do...
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Sunscreen: Consumer Attitudes and Concerns
Karina BraySenior Content Producer - Health
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CHOICE Surveys
Consumer behaviour and attitudes towards sunscreen
• Do consumers use sunscreen when they’re planning to be out in the sun?
• If not, why not?
– What are the main barriers to use?
– What don’t consumers like about sunscreen?
• What safety concerns (if any) do consumers have?
Note: Top-line, unverified results
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Consumer survey populations
Consumer Pulse
• Nationally
representative
• Conducted quarterly
• Two questions about
sunscreens
• December 2017
• 1029 people
Voice Your Choice
• Enthusiastic Choice
members
• Whenever we like
• Lot of questions
about sunscreens
• February 2018
• 2980 people
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Voice Your Choice members are not nationally representative
• More likely to be male
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Voice Your Choice members are not nationally representative• Older
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Voice Your Choice members are not nationally representative
• Higher level of education
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Do you wear sunscreen when you’ll be out in the sun?
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Do you wear sunscreen when you’ll be out in the sun?
↑ Uni educated↑ Gen X & Y↑ Women
↑ Women
*
*
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Why don’t you wear sunscreen?*
* Wear sunscreen never, rarely or sometimes: CP=605; VYC = 1382
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Why don’t you wear sunscreen?
↑Men
↑Women
↑Women
↑Women 2x↑Gen X & Boomers
↑Women
↑Men 2x Don’t go outside (7%)Sensory – stings eyes, sweat, stuff sticks to it (3%)
*(VYC only)
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Is sunscreen safe to use regularly?• A lot of uncertainty when it comes to babies and young children
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What are your concerns about safety?
n=1712
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What are the negatives of sunscreen?
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
• Main negative: how it feels on the skin - “greasy”.
– approx. 25% avoid sunscreen due to feel.
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
• Main negative: how it feels on the skin - “greasy”.
– approx. 25% avoid sunscreen due to feel.
• Fear about “chemicals” and nanoparticles - barrier for some.
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
• Main negative: how it feels on the skin - “greasy”.
– approx. 25% avoid sunscreen due to feel.
• Fear about “chemicals” and nanoparticles - barrier for some.
• Application - inconvenient, time consuming and messy.
• Reapplying - hassle when out, remember to do it, uncertain when needed,
• Annoying that it washes off and doesn’t last all day.
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
• Main negative: how it feels on the skin - “greasy”.
– approx. 25% avoid sunscreen due to feel.
• Fear about “chemicals” and nanoparticles - barrier for some.
• Application - inconvenient, time consuming and messy.
• Reapplying - hassle when out, remember to do it, uncertain when needed,
• Annoying that it washes off and doesn’t last all day.
• Concern - false sense of security (for other people).
• Concern - long term effects of using sunscreen regularly.
• Concern - vitamin D deficiency.
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Key take-outs
• Main reasons for not using sunscreen:
– forget to put it on
– prefer other methods of sun protection
• Main negative: how it feels on the skin - “greasy”.
– approx. 25% avoid sunscreen due to feel.
• Fear about “chemicals” and nanoparticles - barrier for some.
• Application - inconvenient, time consuming and messy.
• Reapplying - hassle when out, remember to do it, uncertain when needed,
• Annoying that it washes off and doesn’t last all day.
• Concern - false sense of security (for other people).
• Concern - long term effects of using sunscreen regularly.
• Concern - vitamin D deficiency.
• Uncertainty – safety of regular use on babies and small children.
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In their words…“Hard to tell what is a good or bad sunscreen - do the
labels tell the truth?”
“It's a pain in the arse to apply. It has a greasy feel that I dislike and stays around for hours after its no
longer effective. It gets in my little girls hair and makes it look dirty and greasy. It burns my eyes if sweat or water washes it in. It only lasts for a few hours. It's not immediately effective. It's not 100%
effective. Companies like XXXX seem to feel they can put whatever they want on their packaging - lying about the level of protection - risking our lives. I
dislike the fact that it is so necessary in Australia (and NZ) our sun is very harsh thanks to ozone layer
damage in our hemisphere.”
“A BIT GIRLY”
“my dog licks it off and that worries me”
“It smells and feels disgusting.”
not good for fishing as it gets on the bait
and turns the fish off!!
“greasy and yukkie”
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In their words…
“It can be unpleasant to apply and to have on the skin
(greasy, slimy), it gets in my eyes and causes them to
sting, it stains my clothes, it makes my hands slippery.
All these factors however are relatively minor and do
not outweigh the benefits of using sunscreen.”