sun glo tanning salon jessica jefferson laila kaddoura online advertising april 16, 2015
TRANSCRIPT
Sun Glo Tanning Salon
Jessica Jefferson
Laila Kaddoura
Online Advertising
April 16, 2015
Sun Glo Tanning Salon
http://www.sunglotan.com/
Locally owned, family operated tanning salon that offers an alternative to franchise tanning.
Goal: Increasing awareness of the salon itself and expanding customer base
Content Marketing:Web Page
Current Future Completely new layout, design
Every page should be easier to digest aka shorter
More keywords throughout
Adding links to social on every page
Adding blog
Content Marketing:Blog
Current Non-existent
Future Builds relationships by
providing people with real life stories from people who tan there
SEO:On-page Optimization – Meta Description
Current Sun Glo Tanning Salon is the
best tan salon to get a sun tan and sunless spray tan in Chattanooga, TN. Visit 7550 E. Brainerd Rd: 423-664-2TAN (2826).
Future Sun Glo Tanning Salon offers
contract-free tanning and spray tans in Chattanooga, TN. Come experience the franchise alternative. Visit 7550 E. Brainerd Rd: 423-664-2TAN.
SEO:On-page Optimization – XML
SitemapCurrent Unable to find, assuming they
even have one.
Future
Social Media:Twitter
Current Future Paid ads
Mention in blog, emails, etc.
https://twitter.com/sun_glo
Social Media:Instagram
Current Non-existent
Future Create one to show off the
products and services you offer
Pictures of salon and beds
Pictures of products – giveaways
Pictures of customers – spray tans
Allows potential customers to see examples of what your salon can do for them
Social Media
Sun Glo utilizes Facebook well.
Sun Glo has a twitter with good content, but it needs more followers.
By having paid ads on twitter, the ROI would make it worth it.
The reach would be better executed by having more followers as well.
Sun Glo doesn’t have an Instagram at all
It would provide a different kind of way to reach the audience.
It’s relevant because of the growing number of people using Instagram.
Mobile Marketing:New App
Current Non-existent
Making it not as competitive as it could/should be
Future App for all smart phones:
Check-in
Daily tips
Ratings and reviews
Hours of operation
Special offer when downloaded
Conversion Optimization:E-commerce
Current Non-existent
Future Memberships
Upgrade packages
Products online
Conversion Optimization:Loyalty Program
Current Snail-mail
After someone has been absent for six months, they send them a coupon in the mail to try to get them back.
Future Email
Not only is email more practical in today’s world, it would provide a more consistent way of interacting with the customers.
Special events (sales)
Give birthday deals
Special offers, through email only
Conclusion
NOW, WE TIE IT ALL TOGETHER:
Content Marketing
SEO
Social Media
Mobile Marketing
Conversion Optimization