summitup - powerful beyond imagination
DESCRIPTION
Social media and data analytics are coming together to create a new world - one that combines human creativity with information technology to deliver power beyond imagination.TRANSCRIPT
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Powerful beyond imagination
Social Media, Data Analytics, and the Future of Business
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Social Media
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Data Analytics
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You Are Here
Con
fluen
ce
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What happens when we put them together?
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Act 1:Conversation
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Social Media
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History
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How social media is presented
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How social media is perceived
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Social Media –
Special Sauce Recipe
2 cups listening1 cup creative thought
1 dash technical skill
1 pound trust What exactly is social media?
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A little bit like this…
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and a little like this.
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More than just Marketing
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For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion.
That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too.
Film at 11:00, (or 24x7x365 on YouTube.)
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Everything is Marketing
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F = GMm/R²
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Mostly it’s People
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it’s this too!
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Act 2:Information
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Data Analytics
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You absolutely can not make a series of good decisions without first confronting the brutal facts
– Jim Collins
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What is driving your business decisions?
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Is this involved?
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Innovative Ideas
Feelings & PerceptionsProcesses & Systems
Facts & Figures
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How data analytics is presented
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How data analytics is perceived
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Most Companies
Use Data Like This
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Smart Companies
Use Data Like This
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Analytical Competitors
Use Data Like This
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Degree of Intelligence
Com
petiti
ve A
dvan
tage
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“In God We Trust, All Others Bring Data.”
- W. Edwards Deming
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This should symbolize your business
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This is your business on drugs
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Analytical Competitor
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What makes an analytical competitor?
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Distinct Capability
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ONE version of the truth
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Organizational Commitment
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Ambitious Goals
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The web is the mother of all data warehouses
- Richard Hackthorn
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Act 3:Integration
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Soc
ial M
edia
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Dat
a A
naly
tics
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What if we combine them?
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Innovative Ideas
Feelings & PerceptionsProcesses & Systems
Facts & FiguresS
ocia
l Dat
a
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What else can we combine?
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Inte
grat
ion
Social Data
CRM DataFinancial Data
Human Resource Data
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Kno
wle
dge
Analyze Strategize
PersonalizeOrganize
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I’m not making this up
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For example…
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Even better example
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Now What?
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Ele
men
ts
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Exp
loit
& E
xplo
re
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Hey Einstein, SummitUp for us!
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What Albert really said…
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Computers are incredibly fast, accurate, and stupid.
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Human beings are incredibly slow, inaccurate, and brilliant.
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Together they are powerful beyond imagination.
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Thank You
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David E. Bowman
Website:davidebowman.comTwitter:@davidebowmanLinkedIn:davidebowman