summit technology led lighting market overview

Summit Technology January 9, 2013 1

LED Lighting Market Overview


Company Business Model

• Marketing Branch Advise Clients Worldwide on Technology and Product

Marketing, Marketing Strategy and Social Media Marketing

Market and Distribute Consumer Products in the US and Worldwide for Manufacturing Partners Looking for Market Expansion and Sales Growth

• Product and Technology Branch Develop and Market Innovative Consumer Products

Bring Advanced Technologies and Medical Research from Top US Universities to the World’s Market


MARKET OPPORTUNITIES FOR LED LIGHTING


Now is the Time for LED Lighting Opportunity

• Global Warming Has Created a Huge Need for Conserving Energy, Especially for Lighting

• Leading Market Trends Show that the Big Worldwide Switch to LED Lighting Will Realize by 2013-2014

• This is THE OPPORTUNITY to Become the Leader in China, America, Europe and Africa


Key Barriers for LED Adoption

• Up-Front Cost High Up-Front Costs and Long Return

on Investment

• Shares of Awareness Lack of Consumer Education

Consumer Confused about Long-Term Economic and Social Benefits of LED


Current State of Market Adoption

• The BIGGEST Market Opportunities Are Still Open

• Must Act NOW to Capture Them

Build Awareness

Build “Brand”

Capture Market Share


LED Lighting Market Segments

• Entertainment

• Architectural Lighting

• Commercial & Retail Display

• Commercial & Industrial Lighting

• Municipal Street Lighting

• Residential & Decorative Lighting


How To Differentiate in LED Lighting

• Better LED Lighting Products Increased LED Efficiency

Higher Brightness

Longer Life

Advanced Packaging

Better Heat Removal

• Large Scale Manufacturing Competitive prices against Cree, Philips, GE, etc.

Distribution channels – industrial and retail


To Increase LED Efficiency and Brightness

• Advanced research in New materials for LED

Advanced LED fabrication processes

Modern LED packaging

• We can assemble a large team of experts


To Achieve Higher Efficiency and Brightness

• Expertise in LED driver IC

High efficiency

Fast switching

Reliable

Low cost

• Expertise in LED power supply & distribution

Increased efficiency

Better heat conduction


For Advanced Packaging and Better Heat Removal

• Materials expertise to make brighter LEDs,

better packages, and

achieve more heat removal than the competition


Advanced OLED Technology

• OLED (Organic LED) is the future technology for lower cost

• Advanced research on materials and process is happening


LED LIGHTING PRODUCTS IN AMERICA, EUROPE AND AFRICA


LED Products in America

• 2013 is the year when LED lighting becomes widely adopted in America Starting with

industrial and commercial, after street lighting


Huge Market Opportunity in America

• Now is the time to invest to market LED lighting in America

• Growth will accelerate by 2014


Need to Start Now to Capture Market Opportunity

Source: US Department of Energy


LED Lighting Market Segments in America

• Biggest targets: Residential and Commercial lightings

• Residential lighting has the highest volume

• Commercial lighting has smaller volume but double the energy use


LED Products in Europe

• European lighting market is bigger than both America and China markets


European LED Lighting Market Will See Strong Growth


Target the Richest 20 Countries

• The switch to LED lighting is caused by awareness of energy saving and high electricity price

• Market is currently dominated by Philips and General Electric

• Need to penetrate the markets with excellent price and quality

• Europeans prefer warm white and yellow white (2500-2700K)


LED Products in Africa

• Africa market is still very small but will see high growth rate of 53%


Target the 20 Richest Countries


Summary

• The LED lighting markets for America, Europe and Africa are about to grow very fast

• Contact Summit Technology Consulting Group for updated and full report


For More Information

• Summit Technology Group US Office Email: [email protected]

• Summit Technology Group Hong Kong Office Email: [email protected]