Presented by : Rahul Kavar

Roll No. 07, Div-B, SEM-3

Project Guide: Dr. Fredy Zaveri

Company OverviewAjanta Manufacturing Ltd.

Founded in 1994 by Mr. Odhavjibhai R Patel ,he is the founder of “Ajanta Transistor Clock Mfg. Co.” which is primary engage in the manufacturing of wall clock.

Company production plant is in Samkhyali village at Bhachau. And corporate house is based in Morbi -2

They use the brand name “Oreva” for their products this name is the abbreviation of Odhavjibhai and Reva

They are manufacturing CFL, Vitrified tiles, A.C.P, Power savers, E-bike Digital clock under the brand name “Oreva”.

They have second largest manufacturing plant of CFL in India.They have largest plant of vitrified tiles in terms of install capacity.

Product overview Major Product is CFL-Compact Fluorescent Lamps.A compact fluorescent lamp (CFL), also known as a compact

fluorescent light or energy saving light, is a type of fluorescent lamp.

Today it is the largest selling type of lamp in the worldIt can save 70% to 80% consumption of lightIt have longer life then incandescent lamp

Organization Structure

Finance DepartmentThe company Ajanta manufacturing ltd. prepares a financial plan keeping in view the following points:Amount needed for working capital.Cost of fixed assets and their maintenance.Amount to be kept aside for salaries and wages.Amount to be paid as bonus.Other office expenses.Cost of maintenance of vehicles.Amount to be kept aside for contingencies

Finance Department

FinancialManagement

Anticipating Financial Needs

Acquiring Financial Resources

Allocating Funds in Business.

Administrating the Allocation of Funds.

Analyzing the Performance of Funds

Accounting and Reporting to Management

Ajanta’s of Financial Management

Finance Department

Production Department• The production activity is nothing but the step-by-step

conversion of one form of materials into another either chemically or mechanically.• They can produce two lakh unit per day• All the production are done on estimated demand of the

product in the market• They are currently produce 120000 unit per day• They appoint professional engineer for the production and

Q.c • All the completed unit passes through quality control• Raw material are mainly consumed from china and locally• All the worker of the company are trained to do their job

because of that they can minimize the waste of Raw material

Production DepartmentThey are employing modern technology to carry out the

production processMachines and Equipment: Plastic molding machinesSheet cutting machinesCoil winding machinesScreen printing machinesHooper loaderGrinder machinesPVC extruder machinesAuto lead fixing machinesHigh speed precision pressJumper bending machineDigital automatic cutting machinesVarious testing and lab equipment

Production Department

Human Resource ManagementHuman resource management means employing people, developing

their resources, utilizing, maintaining and compensating their services in tune with the job and organizational requirements.

In Ajanta manufacturing there is a separate human resource department. They perform the following functions:

Procurement of personnelDevelopment of personnelCompensation to personnelMaintaining good industrial relationsRecord keeping, Personnel planning & evaluationPersonnel research and audit etc.

Human Resource Management In Ajanta manufacturing Ltd. objective of keeping separate HR Department

is as under: Utilization of the manpower effectively. To secure the integration of the individuals and groups within an

Organization. To generate maximum individual development of the people working

Within the organization and outside of the organization. To maintain a high moral and better human relations inside and

outsideOrganization.

Human Resource ManagementRecruitment:

Ajanta Manufacturing ltd. has a continue need to recruit new employees to replace those who leave or are promoted, and so permit organization growth. The process of recruitment begins with seeking of new recruits and ends when the candidates submit their applications and seek employment in the organization.

Selection: The Recruitment and selection process of Ajanta manufacturing ltd.

is different than other company. The persons who got the job in the company, have to gone through the one month training and if one passed it successfully than and then he or she can selected for that particular job. In the training period they get the stipend according to the policy of the company.

Human Resource ManagementINDUCTION:

An induction program is the process used within many businesses to welcome new employees to the company and prepare them for their new role.

At Ajanta manufacturing Ltd. They use induction program for this objectiveTo familiarize the new employees with the companyTo win the confidence of new employees and to absorb him as a part of

the organization Induction is necessary to tell the new employee’s about the rules and

regulations of the company.

Human Resource ManagementTRAINING

Training is provided by Ajanta manufacturing ltd. for the following reasons:

To reduce SupervisionTo increase the moraleTo reduce labor problemTo increase productivityMinimum accident and wastage

Human Resource ManagementMOTIVATION TOOLS

In Ajanta manufacturing Ltd. motivation tools are as under: Equal wage rate for equal work Dividends & Bonus Future Promotion Security and Stability of job Motivation and reward for constructive work Participation in Management

Human Resource ManagementFACILITIES TO EMPLOYEES

Uniform Facility: Insurance Facility:  Overtime Facility: Medical Facility: Bus Facility: Safety Equipments: Hostel Facility: WAGES & SALARY

Marketing Department

At Ajanta Marketing Manager control all the Marketing under the board of director

Ajanta manufacturing ltd. Appoint depots to their product They sale directly to the Depots and this Depot sale to

retailer with the help of DistributerTargets is given to Depots by considering market

Growth ,Area of Depot, Past performance, demand of the product

This year they are considering 15% more Market Groth

Marketing Department

Marketing Department

PRODUCT MIX & PRODUCT LINE  Product mix is the list of all products offered for sale by a company. It is defined as

‘the composite of products offered for sale by a firm or a business unit.’ Product mix of Ajanta manufacturing is different varieties in the CFL, Power saver, Digital clock, ACP’s, E-bike .

Range of the CFL blub by OREVA

• Standard • PL Range

• Mini • Decorative Disk

• Twister • Value Pack

• Industrial and Commercial Lightings • J5 Premium

• J5 Classic • J5 Diamond

 

Marketing Department PRODUCT QUALITY

At Ajanta manufacturing ltd. Before determine to introduce a new product, such as their C.F.L, they undertake research from both the marketing and manufacturing perspectives.

They employ an in-house research and development team whose main objective is to work out cost-effective manufacturing processes and maintain quality standards for all their products and to develop economical and efficient manufacturing solutions.

PRODUCT DESIGN Ajanta manufacturing Ltd. Company a special designing team whose primary

job is to formulate new design for all products. This designing team works full time and takes a time period which ranges from

15 days to 2 months to formulate a new design.

Marketing Department BRAND NAME

Ajanta manufacturing ltd sale Their all product under name “Oreva”

PACKAGING & LABELLING

They make special box for the CFL because CFL are made up to 70% of the glass and rest are the circuit and plastic.

Order is Deliver in the special Cartoons which is for special made for the CFL lemp

PRICING DECISIONAjanta manufacturing Ltd decides price of their products on market

situation, cost of raw material, government policy, distributer margin and most important thing is their competitor products price.

Marketing Department ADVERTISING

Ajanta Manufacturing Ltd Main purpose of Advertisement

  To retain the current market and maximize the market share. To retain the Brand identity of the Ultimate Consumer. For the development of the new products and to gain the upper edge over the

competitors.

Budget   In the current financial year Rs.2 crores per quarter has been allocated to the

advertising budget.

SALES PROMOTION Ajanta Manufacturing Ltd uses two types of promotional schemes.   Dealers and depots Intensive Scheme Consumer Intensive Scheme

Sum up They have huge production capacity and

they have potential to be a market leader They need to be more sound in marketing

their product because they good installed capacity of production

Currently they have largest distribution metwork