summer training project report on dominos, by abhishek tyagi

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report is based on market share and financial status of dominos


Prestige Institute of Management, Gwalior (M.P)

Summer Training Report



STUDY BETWEEN PIZZA HUT AND DOMINOSFor the partial fulfillment of the award of Bachelor of Business Administration (2008-2011) Submitted To JIWAJI UNIVERSITY GWALIOR Submitted By: ABHISHEK TYAGI

B.B.A V SEM Prestige Institute of Management, GwaliorAirport Road, Near Deendayal Nagar , Gwalior- 474020 Tel.:0751-4097000,2470724, Email :; Website:

DECLARATIONI ABHISHEK TYAGI, student of BBA V Semester of Prestige Institute of Management, Gwalior, hereby declare that the project is my original piece of work and not the copy of any such work undertaken by someone else, all the information , facts and figures presented in the report are first hand in nature. They are actually based on my intense efforts conducted in DOMINOS PIZZA India Ltd. I have completed this project under the guidance of Prof. NAVITA NATHANI (Faculty PIMG).




This is certifying that the project entitled FINANCE ASPECT OF DOMINOS PIZZA AND COMPARATIVE STUDY BETWEEN PIZZA HUT AND DOMINOS is a work done under the guidance of Prof. NAVITA NATHANI by ABHISHEK TYAGI in the partial fulfillment of requirement for the award of Bachelor of Business Administration of Prestige Institute of Management, Gwalior. He has worked under our guidance and direction. Her work is found to be satisfactory and complete in all respect.


Prof. NAVITA NATHANI (Faculty Guide)


It is a great pleasure and privilege for me to present report entitled FINANCE ASPECT OF DOMINOS PIZZA AND COMPARATIVE STUDY BETWEEN PIZZA HUT AND DOMINOS I would like to express my sincere gratitude to Prof. NAVITA NATHANI who has very kindly guided me for this project report. I extend my gratitude towards my institute Prestige Institute of Management, Gwalior for helping me to successfully complete the project work.


y y y y y y y y y y

History of the Organization & Objective Organizational Structure Financial Performance Material Cost Control Production & Operations Marketing Strength & Weakness of the Organization. Suggestion Special Point Names of the CEO/MD/Department Head

Chapter -1 y Introduction

Chapter II y Objective of The Study

Chapter III y Result & Discussion

Chapter IV y Suggestion

Chapter V y Conclusion

I. INTRODUCTION 1.1 IntroductionThis report is based on service comparison of pizza hut and dominos and also to analyze financial aspect of Dominos pizza. This report is based to test the quality of service and comparison between two pizza Houses. The fast food industry of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analyses. It has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India. For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. Consumers will be feeling the impact of the crisis far more over the coming months and will have to adjust their daily habits and attitudes accordingly. There are already clear signs pointing in this direction, which are not necessarily detrimental to food retail. In times of economic crisis, the cocooning effect tends to emerge and this involves consumers focusing increasingly on activities within their own homes. For example, they will go out less in favor of enjoying evenings in. These behaviors will impact primarily on the restaurant industry, with the lack of

consumption outside the home made up for by the purchase of food products to be eaten at home, the research group noted - something which has already been seen in a number of countries. Although only around half of consumers will actually be affected by the crisis, the situation will have a major impact on food retail. The various sectors, industries and retail will all be affected by the economic crisis to varying degrees. There will be losers, but also winners in this downturn.

1.2 Objective of the study(i) To find out the comparative analysis between Pizza-hut and dominos-pizza. (ii) To check out the preferences of the people / or the customers. (iii)To find out which factors are more preferred by the customers. (iv) To find out financial soundness of dominos pizza

1.3 Data Collection

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From the total of 50 respondents 32 are male respondents 18 are female respondents. These results as the male are leading the sample and female showed less interest in participating in the study;

y y

The 18-28 Age-group are more visited Pizza outlets (32person.) In occupation side: - More students visited the outlets rather than other occupants(24 students)



DOMINOS PIZZADominos Pizza is the second largest

franchised pizza chain in the U.S.A., and the history of Dominos Pizza is similar to its rival Pizza hut; two brothers started it with borrowed equity in the sixties. Tom and James Monaghan bought a small Michigan Pizzeria called Dominick's, which was jointly run by them until James traded his share for a second hand car. Tom revitalized the image by changing the name to Dominos Pizza . By the late seventies there were over 200 franchise pizza businesses in the States and Dominos Pizza was ready to go International. In 1983 Dominos Pizza opened its doors in Winnipeg, and in the same year opened its one thousandth store. Later that same year Tom Monaghan, the founder of Domino's Pizza, in his first restaurant somewhere in the 1960s.

Domino's corporate history was to begin in Australia with its first franchise in Brisbane, on the East coast.

The locations for Dominos Pizza grew quickly from here as they sprung up in all sorts of diverse places including Bogot. Despite Domino's Pizza springing up diverse locations, they were still a very traditional company. Domino's Pizza menu had been kept very simple and streamlined; they only sold one type of pizza crust which they named the regular pizza. Domino's Pizza dough

was shaped by tossing the dough and pulling it into shape. The pizza menu included just two sizes of dough, it was not until much later that competition forced them to add a medium and extra large sized pizza. There were no such things as side orders you could have Pizza, pizza or Pizza and you could only drink a Coke with it. In 1989 the history of Domino's Pizza was to change when the Deep Pan pizza was introduced, for the first time in twenty five years the company was being forced to react to market demand. This move consolidated the financial base and ensured the growth of Domino's Pizza , as the same year they opened their five thousandth store. For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes then the pizza would be delivered free. This was parodied by the Teenage Mutant Ninja Turtles movie which specified the "pizza dude has 30 seconds" to complete the delivery. The turtles pizza was late and they received a refund of $3 for "being two minutes late, dude!" However the benefits to Domino Pizza was enormous as millions of kids were to hear the name of Domino Pizza endorsed on celluloid. By 1994 Dominos Pizza marketing policy widened as chicken wings were introduced to the menu. At the same time the company hit the African continent as they opened a store in Egypt . By 1996 Dominos Pizza website was launched and the company declared global sales of nearly $3 billion. Despite their reluctance to add a wider range menu they have as a company given the pizza industry many innovations that have now become standard. The belt driven pizza oven was the invention of Domino Pizza and they began using corrugated cardboard delivery boxes which were very effective at holding the heat within the pizza during the delivery time. Ever mindful of the fact that a cold pizza must be about the worst dining experience on earth Dominos pizza introduced the "Heat Wave," a portable electrical bag system that keeps the pizza hot during delivery. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo. Domino Pizza continued to grow exponentially and in 1997 they opened seven stores in one day but on 5 different continents.

In 2004, Super Bowl Sunday was the most hectic pizza delivery day of the year when Dominos Pizza sold over a million pizzas, which