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SUMMER SESSION STUDYOverview Report

August 2015

MILLS CONSULTING GROUP1038 Ashbury Drive

Decatur, Georgia 30030404-281-8739

[email protected]

2

Background/Objectives

As part of their efforts to build attendance during the Summer Session, the Office of Undergraduate Education and Enrollment Services are interested in gathering some relevant data/insights from students. Hence, the following objectives were established:

• Develop a better understanding of the attitudes towards and perceptions of Summer Session across relevant target audiences:

- Students who have attended a Summer Session- Students who have not attended a Summer Session- Incoming freshmen for 2015 who were not required to attend Summer Session

• Determine factors that would increase students’ likelihood to attend Summer Session.

• Gauge interest in four (4) theme-based Summer Session concepts:

- Study Abroad-Type Experience- Honors-Type Experience- Real World Experience- Incoming Freshmen Experience

• Better understand ways in which to communicate the Summer Session to students.

3

Methodology

• 2,194 responses were returned (16.4% return rate). Of those surveys returned, 1,210 surveys (9.1% response rate) were fully completed and used for subsequent analyses.

• Survey topics included:- General attitudes/perceptions related to academics- Reasons for not attending Summer Session- Reasons for attending Summer Session- Experience with Summer Session- Likely to attend Summer Session- Likely to recommend Summer Session- Impact of factors (registration, finances, course schedule, social life, campus support) on

likelihood to attend- Evaluation of theme-based concepts for Summer Session- Suggestions to improve Summer Session- Demographics

4

Statistical Testing

• For this study, statistical testing was conducted at the 90% level of confidence.

• The chart below reflects various margin of error rates at the 90% level of confidence based on a range of sample sizes relevant to this report.

Sample Size Margin of Error

100 �8.2%200 �5.8%300 �4.7%400 �4.1%600 �3.4%800 �2.9%1000 �2.6%1200 �2.4%

• Caution: Even if a metric used in this report has proven statistically significant in testing, it does not necessarily mean that it is important or meaningful (for example, comparing data by colleges). Such connotation must rely on the judgment of individuals who understand the relevant operating unit and the issues being explored in the market research study.

5

Key TakeawaysGeneral Attitudes/Perceptions of Academics

We observe a percentage of students (51%) whose goal is to get a degree in 4 years and a percentage of students(45%) who believe it may be more desirable to take more than 4 years to graduate. Seven in ten of the studentssurveyed (70%) feel “it would be nice to graduate in 4 years; however, it is more important to balance my academicworkload and personal life.”

Reasons for Not Attending Summer Session

There are a variety of reasons for not attending Summer Session:

• I usually have a summer job or internship (64%)• I need a break from the normal school year, Fall/Spring Semester (42%)• I don’t need to attend Summer Session in order to graduate on time (28%)• I live out-of-state, out-of-country, or just too far away and I need to go home (28%)• I can’t afford summer housing costs on or near campus (22%)

Reasons for Attending Summer Session

There are a variety of reasons for attending Summer Session. The top two reasons are (1) Not having a summerjob/internship or other obligations (48%) and (2) Looking to accelerate my graduation date or graduate in 4 years(42%).

• I did not have a summer job/internship or other obligations, so this option became viable (48%)• I was looking to accelerate my graduation date or graduate in 4 years (42%)• I am in the co-op program and want to stay on schedule (34%)• I like the different campus environment during Summer Session (28%)• I live in/near Atlanta and can take a few courses without paying extra for housing (26%)

These reasons (for attending or not attending) can be used in developing the proper messaging to induce enrollmentamong students who have not participated.

6

Key Takeaways

Likely to Attend or Likely to Recommend Current Summer Session

Students who have been at Georgia Tech longer have higher recommend-to-attend percentage than students who aremore recently enrolled. This finding suggests that many of the “older” students have developed a perception thatattending Summer Session would have been (or has been) a valuable experience; that is, as the traditional 4-yeargraduation date approaches (or has been missed), these students are able to have a somewhat different view ofSummer Session.

Prior summer students have a more positive perception of Summer Session; higher recommend-to-attend percentagethan likely-to-attend-again percentage suggests that these students seek a variety of experiences during the summer(for example, study abroad, job/internship, vacation).

Students who reside in Georgia (in metro Atlanta or outside Atlanta) have higher likelihood-to-attend and likelihood-to-recommend percentages than other students.

Drivers of Quality of Summer Session Experience

Among current Summer Session students, four (4) factors emerged as key drivers impacting their experience:

• Quality of interaction with faculty/professors in the classroom• Quality of interaction with faculty/professors outside the classroom• Making the entire Summer Session experience something unique and different from the Fall and Spring terms• Social life (opportunities to make friends, attend social functions)

The positive feedback on the Summer Session concepts (Likely to Attend rating and verbatims) could probably beattributed to the degree to which the concept incorporates each of these four factors.

7

Key Takeaways

Factors That Could Increase Likelihood to Attend Summer Session

There are many individual factors that would increase the likelihood of students attending Summer Session, aside fromthe four bundled concepts tested. Students show greater likelihood of attending Summer Session if issues areaddressed related to several key areas:

• Course availability;• Registration process;• Cost-of-attendance (e.g., tuition, discounts for housing, books, and food); and• Course scheduling formats.

Perceptions of 4 Summer Session Concepts

Each of the four (4) Summer Session concepts has a positive perception among students; their Likely to Attend/EnrollRating is higher than the initial Likely to Attend Rating (based on perceptions of current Summer Session).

Summer students tend to have a higher Likely to Attend Rating for several of these concepts than other students (non-participating students and incoming freshmen) do. Because of their first-hand experience with Summer Session,summer students have a unique perspective on met and unmet needs.

Students who reside in Georgia have a higher Likely to Attend Rating for some concepts than other students (out-of-state and international). However, international students show particularly high ratings for certain other concepts. Out-of-state students give the lowest ratings for all concepts.

The concepts showing appeal across the largest number of demographic subgroups are:

(1) Real World Experience, and(2) Study Abroad-Type Experience.

Descriptions of these concepts and target audiences for these concepts are provided on the next two pages.

8

Key Takeaways

Description of and Target Audiences for Real World Experience Concept

Through the Center for Career Discovery and Development, many students at GT have an opportunity to participate in

a co-op program, which provides academic credit for structured job experience. At this new Summer Session on the

GT campus, you will have the opportunity to be exposed to similar “real world” experiences without having to make a

long-term employment commitment, so as to support your career discovery and development. In addition to offering

traditional classes in the Short and Long Summer Session, GT will include other activities:

- Opportunities to have class visits to corporations and business settings

- Hold class discussions with corporate visitors

- Participate in case studies that reflect real corporate situations

These activities, features, and benefits are added to make your Summer Session a fun, enjoyable experience while

immersed in real world professional environments. This Summer Session will enable you to engage in a condensed

“co-op-style” experience and explore how your academic areas of interest fit with career opportunities.

Rated Highest Among 4 Concepts Rated Second Highest Among 4 Concepts

• Overall sample of survey participants• Current students who have not previously attended summer school• Incoming freshmen• College of Engineering students• College of Computing students• Students who enrolled in 2013, 2014, or 2015• Transfer students• Non-transfer students• Out-of-state students• International students• Male students• Asian/Pacific Islander students• Black/African American students• Hispanic students

• Scheller students• Ivan Allen students• Students who enrolled in 2012 or earlier• Metro Atlanta students• Georgia students outside Atlanta• Female students• Caucasian/White students (tied with “Study

Abroad-Type”)

9

Key Takeaways

Description of and Target Audiences for Study Abroad-Type Experience Concept

In addition to offering traditional classes in the Short and Long Summer Session, Georgia Tech will include otheractivities:

- Opportunities to explore and experience Atlanta (trips to cultural, sports, entertainment events)- Participation in hobby-based workshops or classes that are not offered during Fall/Spring Semester- Holding your classes at unexpected locations (not just in classroom)- Going to a retreat at the end of Summer Session- End-of-term trip (non-international)- Having access to lifestyle benefits (for example, free classes at CRC, discounts to local dining)

These activities, features, and benefits are added to make your Summer Session a fun, enjoyable experience. Engagein your studies and enjoy what Atlanta has to offer you during this Summer Session.

Rated Highest Among 4 Concepts Rated Second Highest Among 4 Concepts

• Architecture students• Ivan Allen students• Scheller students• Students who enrolled in 2012 or earlier• Metro Atlanta students• Georgia students outside Atlanta• Female students

• Overall sample of survey participants• Current students who have not previously attended summer

school• Current students who have attended summer school• Engineering students• Science students• Students who enrolled in 2014• Out-of-state students• Asian/Pacific Islander students• Caucasian/White students (tied with “Real World”)• Hispanic students

10

Key Takeaways

Communications

Students tend to learn about Summer Session primarily from other students (72%). This finding suggests consideringthe use of students in messaging and promotion. The percentage of students mentioning advisors as a source ofinformation is relatively low (37%), which suggests that this channel (advisors) needs informational support aboutSummer Session that can be used during academic advisement.

11

Initial Perceptions of Summer Session

12

Initial Perceptions of Summer Session

Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to enroll in another Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.Q. [NP] How likely are you to attend Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.Q. (IF) How likely are you to attend Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.Q. (SS/NP/IF) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia

Tech? 1=Extremely Unlikely, 10=Extremely Likely.

46%

61%

58%

18%

16%

23%

36%

24%

19%

Summer Students

Non-Participating Students

Incoming Freshmen

Likely to Attend/Enroll in Summer Session

Rating of 1-5 Rating of 6-7 Rating of 8-10

26%

60%

67%

27%

23%

19%

47%

17%

14%

Summer Students


Incoming Freshmen

Likely to Recommend Summer Session


Summer students have a more positive perception of Summer Session; higher recommend-to-attend

percentage suggests that students seek a variety of experiences during the summer.

13

Initial Perceptions of Summer Session by Subgroups

Architecture(1)

Computing(2)

Engineering(3)

Ivan Allen(4)

Scheller(5)

Sciences(6)

Sample size 30 165 854 71 75 111

Likely to Attend/Enroll 26% 15% 29%26 25%2 35%2 20%

Likely to Recommend 38%2 22% 30%2 31% 44%2 25%

Male(1)

Female(2)

Asian/Pac Islander(A)

Black/AA(B)

Caucasian/White(C)

Hispanic(D)

Sample size 634 570 330 68 649 80

Likely to Attend/Enroll 25% 30%1 18% 27% 33%AD 19%

Likely to Recommend 30% 30% 23% 32% 33%AD 18%

Total Summer Students(1)

Non-Participating Students(2)

Incoming Freshmen(3)

Sample size 1210 395 312 503

Likely to Attend/Enroll 27% 36%23 24%3 19%

Likely to Recommend 30% 47%23 17% 14%

<2012(1)

2012(2)

2013(3)

2014(4)

2015(5)

Sample size 149 228 214 209 410

Likely to Attend/Enroll 34%25 26% 33% 31% 21%

Likely to Recommend 47%2345 35%45 35%5 28%5 16%

Transfer(1)

Not Transfer(2)

Metro Atlanta(A)

GA outside Atlanta(B)

US outside GA(C)

International(D)

Sample size 122 1088 371 303 412 124

Likely to Attend/Enroll 38%2 26% 34%BCD 32%CD 18%D 26%

Likely to Recommend 37%2 29% 39%CD 35%CD 20% 20%

14

General Attitudes/Perceptions Related to Academics

Q. (SS/NP/IF) Below are statements that some students have made about academics at Georgia Tech. For each statement, please indicate the extent to which you agree or disagree,

using the 7-point scale below. 1=Completely Disagree, 7=Completely Agree.

13%

17%

24%

31%

40%

12%

13%

18%

18%

15%

75%

70%

58%

51%

45%

I feel I have a good plan for how to stay on track academically in order to

meet my graduation timeframe goal.

It would be nice to graduate in 4 years; however, it is more important to

balance my academic workload and personal life.

In general, the academic workload in the Fall or Spring Semester is very

difficult to manage.

It is my goal to get my degree from Georgia Tech in 4 years.

For me, it may be desirable to take more than 4 years to graduate.

General Attitudes/Perceptions Related to Academics

Disagree (1-3) Neutral (4) Agree (5-7)

15

General Attitudes/Perceptions Related to Academics by Subgroups

% Agree Initial Rating forLikely to Attend/Enroll Student Status

TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

I feel I have a good plan for how to stay on track academically in order to meet my graduation timeframe goal. 75% 75% 70% 77%2 72% 76% 76%

It would be nice to graduate in 4 years; however, it is more important to balance my academic workload and personal life.

70% 66% 74%1 75% 66% 68% 74%A

In general, the academic workload in the Fall or Spring Semester is very difficult to manage. 58% 56% 59% 62% 60% 54% 59%

It is my goal to get my degree from Georgia Tech in 4 years. 51% 52% 57%3 46% 63%BC 53% 40%

For me, it may be desirable to take more than 4 years to graduate. 45% 40% 44% 55%2 33% 43%A 57%A

Q. (SS/NP/IF) Below are statements that some students have made about academics at Georgia Tech. For each statement, please indicate the extent to which you agree or disagree, using the 7-point scale below. 1=Completely Disagree, 7=Completely Agree.

In general, students feel that they are in control of their academic timeline. A higher percentage of incoming freshmen than current students are determined to graduate in 4 years. Several summer students are probably in the co-op

program, given some of the verbatim comments from the survey.

16


% Agree Permanent Residence

Total Atlanta(1)

GAoutside ATL

(2)

USoutside GA

(3)International

(4)

Sample size 1210 371 303 412 124

I feel I have a good plan for how to stay on track academically in order to meet my graduation timeframe goal. 75% 75% 73% 77% 72%

It would be nice to graduate in 4 years; however, it is more important to balance my academic workload and personal life. 70% 73%34 78%34 67%4 55%

In general, the academic workload in the Fall or Spring Semester is very difficult to manage. 58% 61%4 60%4 56% 49%

It is my goal to get my degree from Georgia Tech in 4 years. 51% 42% 47% 57%12 68%123

For me, it may be desirable to take more than 4 years to graduate. 45% 52%34 50%34 42%4 23%


In general, international students have different attitudes (regarding these statements related to academics) than domestic students.

17


% Agree Year of Initial Enrollment

Total Before 2012(1)

2012(2)

2013(3)

2014(4)

2015(5)

Sample size 1210 149 228 214 209 410

I feel I have a good plan for how to stay on track academically in order to meet my graduation timeframe goal.

75% 74% 77% 78% 74% 72%

It would be nice to graduate in 4 years; however, it is more important to balance my academic workload and personal life.

70% 79%35 75%35 63% 73%35 66%

In general, the academic workload in the Fall or Spring Semester is very difficult to manage. 58% 63%4 57% 59%4 50% 61%4

It is my goal to get my degree from Georgia Tech in 4 years. 51% 23% 41%1 54%12 55%12 63%1234

For me, it may be desirable to take more than 4 years to graduate. 45% 72%2345 55%345 44%5 41%5 34%


In general, newer students plan to graduate in 4 years.

18

Perceptions from StudentsNot Participating in Summer Session

19


64%

42%

28%

28%

22%

19%

16%

16%

11%

9%

16%

I usually have a summer job or internship.

I need a break from the normal school year (Fall/Spring Semester).

I don’t need to attend Summer Session in order to graduate on time.

I live out-of-state, out-of-country, or just too far away and I need to go home.

I can’t afford summer housing costs on or near campus.

The classes I need for graduation are not offered.

The classes offered are not ones I am interested in.

I would have to pay for the minimum 6 hours, even though I don’t want to take that many hours.

I would have to take more courses than I want to in order to qualify as full-time to receivefinancial aid.

I really don’t think about it.

Other reasons

Reasons for Not Attending Summer Session- Among Current Students Who Have Not Participated in Summer Session -

Q. (NP) You mentioned that you have NOT attended Summer Session at Georgia Tech. What are the reasons why you have not attended Summer Session at Georgia Tech? SELECT ALL THAT APPLY.

There are a variety of reasons for not attending Summer

Session. These reasons can be used in developing the proper

messaging to induce enrollment.

20



Initial Rating forLikely to Attend/Enroll

TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)Sample size 312 179 46 70

I usually have a summer job or internship. 64% 64% 61% 61%

I need a break from the normal school year (Fall/Spring Semester). 42% 46% 39% 39%

I don’t need to attend Summer Session in order to graduate on time. 28% 36%23 17% 16%

I live out-of-state, out-of-country, or just too far away and I need to go home. 28% 28% 28% 30%

I can’t afford summer housing costs on or near campus. 22% 26%3 22% 13%

The classes I need for graduation are not offered. 19% 20% 13% 21%

The classes offered are not ones I am interested in. 16% 16% 15% 16%

I would have to pay for the minimum 6 hours, even though I don’t want to take that many hours. 16% 16% 17% 10%

I would have to take more courses than I want to in order to qualify as full-time to receive financial aid. 11% 9% 17%1 6%

I really don’t think about it. 9% 9% 13% 6%

Other reasons 16% 15% 13% 21%

21



Permanent Residence

Total Atlanta(1)

GAoutside ATL

(2)

USoutside GA

(3)International

(4)Sample size 312 82 71 122 37

I usually have a summer job or internship. 64% 63% 69%4 66%4 49%

I need a break from the normal school year (Fall/Spring Semester). 42% 46% 46% 35% 49%

I don’t need to attend Summer Session in order to graduate on time. 28% 27% 28% 26% 38%

I live out-of-state, out-of-country, or just too far away and I need to go home. 28% 4% 0% 57%124 41%12

I can’t afford summer housing costs on or near campus. 22% 17% 21% 25% 27%

The classes I need for graduation are not offered. 19% 16% 21% 16% 30%13

The classes offered are not ones I am interested in. 16% 16% 14% 13% 30%123

I would have to pay for the minimum 6 hours, even though I don’t want to take that many hours. 16% 17% 18% 11% 22%3

I would have to take more courses than I want to in order to qualify as full-time to receive financial aid. 11% 23%234 10% 5% 3%

I really don’t think about it. 9% 10% 13% 7% 8%

Other reasons 16% 12% 20% 20% 8%

22

Key Metrics – Perception of Summer Session

Q. (NP) How likely are you to attend Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.Q. (NP) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia Tech

1=Extremely Unlikely, 10=Extremely Likely.

61%

60%

16%

23%

24%

17%

Likely to Attend

Likely to Recommend

Key Metrics – Perception of Summer Session- Among Current Students Who Have Not Attended Summer Session -


23

Perceptions from StudentsParticipating in Summer Session

24


48%

42%

34%

28%

26%

15%

15%

5%

12%

I did not have a summer job/internship or other obligations, so this option became viable

I was looking to accelerate my graduation date or graduate in 4 years

I am in the co-op program and want to stay on schedule

I like the different campus environment during Summer Session

I live in/near Atlanta and can take a few courses without paying extra for housing

I dropped/failed a course and need to catch up

I am switching majors and need to catch up

I am pursuing a double major and want to stay on schedule

Other reasons

Reasons for Attending Summer Session- Among Current Students Who Have Participated in Summer Session -

Q. (SS) You mentioned that you have attended Summer Session at Georgia Tech. Thinking about any Summer Session that you have attended, what were your reasons to attendSELECT ALL THAT APPLY.

There are a variety of reasons for attending Summer Session. These reasons can be used in

developing the proper messaging to induce enrollment among students who have not

participated.

25



TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)Sample size 503 207 83 162

I did not have a summer job/internship or other obligations, so this option became viable 48% 52%3 53%3 40%

I was looking to accelerate my graduation date or graduate in 4 years 42% 40% 42% 45%

I am in the co-op program and want to stay on schedule 34% 32% 30% 38%

I like the different campus environment during Summer Session 28% 15% 28%1 40%12

I live in/near Atlanta and can take a few courses without paying extra for housing 26% 19% 24% 30%1

I dropped/failed a course and need to catch up 15% 11% 12% 18%1

I am switching majors and need to catch up 15% 14% 19% 15%

I am pursuing a double major and want to stay on schedule 5% 5% 4% 4%

Other reason 12% 15%2 6% 11%


26


Permanent Residence

Total Atlanta(1)

GAoutside ATL

(2)

USoutside GA

(3)International

(4)Sample size 503 203 148 113 39

I did not have a summer job/internship or other obligations, so this option became viable 48% 48% 53%3 42% 46%

I was looking to accelerate my graduation date or graduate in 4 years 42% 42% 43% 42% 38%

I am in the co-op program and want to stay on schedule 34% 35% 32% 39% 26%

I like the different campus environment during Summer Session 28% 31% 31% 23% 18%

I live in/near Atlanta and can take a few courses without paying extra for housing 26% 43%234 22%3 4% 13%3

I dropped/failed a course and need to catch up 15% 15% 15% 19% 5%

I am switching majors and need to catch up 15% 14% 19% 12% 13%

I am pursuing a double major and want to stay on schedule 5% 4% 3% 4% 13%123

Other reason 12% 13% 9% 16%2 10%


27

Type of Courses Taken in Summer Session

88%

55%

6%

Courses that are part of my major/minor

Elective courses that are required forgraduation

Other course type


Q. (SS) What types of courses did you take during Summer Session? SELECT ALL THAT APPLY.


TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

Sample size 503 207 83 162

Courses that are part of my major/minor 88% 85% 86% 92%

Elective courses that are required for graduation 55% 54% 54% 57%

Other course type 6% 8% 6% 4%

28


Q. (SS) What types of courses did you take during Summer Session? SELECT ALL THAT APPLY.

College

Total Architecture(1)

Computing(2)

Engineering(3)

Ivan Allen(4)

Scheller(5)

Sciences(6)

Sample size 503 17 57 362 32 33 45

Courses that are part of my major/minor 88% 65% 91%16 90%16 84% 85% 73%

Elective courses that are required for graduation 55% 53% 39% 57%2 47% 73%234 56%2

Other course type 6% 0% 5% 6% 6% 6% 13%3

29

Sources of Information for Summer Session

72%

37%

16%

12%

15%

Other students

My academic advisor

Faculty

My parents/family members

Other mentions

Sources of Information for Summer Session

Q. (SS) How did you hear about Summer Session? SELECT ALL THAT APPLY.


TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

Sample size 503 207 83 162

Other students 72% 74% 65% 73%

My academic advisor 37% 39% 30% 39%

Faculty 16% 14% 17% 17%

My parents or family members 12% 9% 16% 15%

Other mentions 15% 11% 20%2 12%

30

Timing of Decision to Attend

26%

46%

23%

5%

During the Fall semester (August –December)

January – March of Spring semester

April of Spring semester

Other mentions

Timing of Decision to Attend

Q. (SS) Thinking about the last time you attended Summer Session, about when did you make your decision to attend? Note that course registration for Summer/Fall typically occurs during April.


TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

Sample size 503 207 83 162

During the Fall semester (August – December) 26% 24% 28% 28%

January – Marchof Spring semester 46% 46% 41% 49%

April of Spring semester 23% 28%3 28%3 14%

Other (specify) 5% 2% 4% 9%

31

Key Metrics – Evaluation of Summer Session Experience

Q. (SS) Thinking about the last time you attended Summer Session, please rate the quality of your overall undergraduate student experience, considering both academic and non-academic aspects. 1=Poor, 10=Excellent.

Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia Tech1=Extremely Unlikely, 10=Extremely Likely.

Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to enroll in another Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.

22%

26%

46%

30%

27%

18%

48%

47%

36%

Quality of Overall Experience in Summer Session

Likely to Recommend

Likely to Enroll Again



32

Impact of Quality of Overall Experience on Loyalty Metrics

80%

88%

63%

42%

17%

6%

Rating of 10 Rating of 9 Rating of 8 Rating of 7 Rating of 6 Rating of 1-5

Like

ly to

Rec

omm

end

(8-1

0 R

atin

g)

Rating for Quality of Overall Experience

Impact of Quality of Overall Experienceon Likely to Recommend

53%

66%

46%

29%

22%

11%

Rating of 10 Rating of 9 Rating of 8 Rating of 7 Rating of 6 Rating of 1-5

Like

ly to

Enr

oll A

gain

(8-1

0 R

atin

g)

Rating for Quality of Overall Experience

Impact of Quality of Overall Experienceon Likely to Enroll Again


Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia Tech?

1=Extremely Unlikely, 10=Extremely Likely.Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to enroll in another Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.

A Quality of Overall Experience Rating of 8 or more is probably required to build loyalty.

A “satisfied” summer student may not be motivated to

enroll again (pursue study abroad, internships, etc.), but they are likely to recommend

this experience to other students.

33

Understanding the Drivers of Quality of Overall Experience

0.6190

0.5434

0.5122

0.4503

0.3847

0.3302

0.3106

0.3085

0.3032

0.2951

0.2580

0.2399

Quality of interaction with faculty/professors in the classroom

Quality of interaction with faculty/professors outside the classroom

Making the entire Summer Session experience something unique and different from the Falland Spring terms

Social life (opportunities to make friends, attend social functions)

Small class size

Ability to visit/see Atlanta sites, attractions, etc. as part of summer program

Ease of arranging financial aid

Availability of courses that are of interest to you

Ease of registering for courses

Variety of student organizations/clubs/activities available

Overall cost for session

Campus sports opportunities to attend/participate (NCAA, CRC, intramural, club)

Derived Importance


Q. (SS) Please rate Georgia Tech’s performance on each of the following items based on your experience during Summer Session. 1=Poor, 10=Excellent.

34



16%

19%

21%

30%

41%

40%

39%

47%

51%

55%

59%

72%

25%

26%

25%

29%

23%

28%

30%

24%

21%

26%

28%

18%

59%

55%

55%

41%

36%

32%

31%

30%

27%

19%

14%

10%

Ease of registering for courses

Quality of interaction with faculty/professors in the classroom

Small class size

Quality of interaction with faculty/professors outside the classroom

Ease of arranging financial aid

Making the entire Summer Session experience something unique anddifferent from the Fall and Spring terms

Availability of courses that are of interest to you

Social life (opportunities to make friends, attend social functions)

Ability to visit/see Atlanta sites, attractions, etc. as part of summer program

Campus sports opportunities to attend/participate (NCAA, CRC,intramural, club)

Overall cost for session

Variety of student organizations/clubs/activities available



35




TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

Sample size 503 207 83 162

Ease of registering for courses 59% 40% 57%1 68%12

Quality of interaction with faculty/professors in the classroom 55% 17% 42%1 80%12

Small class size 55% 30% 50%1 69%12

Quality of interaction with faculty/professors outside the classroom 41% 9% 31%1 62%12

Ease of arranging financial aid 36% 19% 30%1 48%12

Making the entire Summer Session experience something unique and different from the Fall and Spring terms 32% 7% 21%1 51%12

Availability of courses that are of interest to you 31% 14% 28%1 41%12

Social life (opportunities to make friends, attend social functions) 30% 10% 23%1 43%12

Ability to visit/see Atlanta sites, attractions, etc. as part of summer program 27% 11% 21%1 40%12

Campus sports opportunities to attend/participate (NCAA, CRC, intramural, club) 19% 9% 19%1 23%1

Overall cost for session 14% 6% 11% 19%1

Variety of student organizations/clubs/activities available 10% 4% 10%1 13%1

36

Faculty interaction in class

Faculty interaction outside class

Unique/different experience

Social life

Small class sizeAbility to see/visit Atlanta

EZ to arrange financial aid

Course availability EZ to register for coursesVariety of student orgs/clubs

Overall cost of session Campus sports to attend/play

0.0000

0.1000

0.2000

0.3000

0.4000

0.5000

0.6000

0.7000

0.8000

0% 10% 20% 30% 40% 50% 60% 70% 80%

Impa

ct o

n Q

ualit

y of

Ove

rall

Expe

rienc

e

Perception Rating (8-10)

Perception Improvement Analysis- All Summer Students -

Perception Improvement Analysis – All Summer Students

Key Opportunities Primary Strengths

Secondary Opportunities Secondary Strengths

37


Faculty interaction outside class

Unique/different experience

Social life

Small class sizeAbility to see/visit AtlantaEZ to arrange financial aid

Course availability EZ to register for coursesVariety of student orgs/clubs


0.0000

0.1000

0.2000

0.3000

0.4000

0.5000

0.6000

0.7000

0.8000

0% 10% 20% 30% 40% 50% 60% 70% 80%

Impa

ct o

n Q

ualit

y of

Ove

rall

Expe

rienc

e


Perception Improvement Analysis- Summer Students with Quality of Overall Experience Rating of 8-10 -

Perception Improvement Analysis – High Quality Rating



38


Faculty interaction outside classUnique/different experience

Social life

Small class sizeAbility to see/visit AtlantaEZ to arrange financial aid

Course availability EZ to register for courses

Variety of student orgs/clubs


0.0000

0.1000

0.2000

0.3000

0.4000

0.5000

0.6000

0.7000

0.8000

0% 10% 20% 30% 40% 50% 60% 70% 80%

Impa

ct o

n Q

ualit

y of

Ove

rall

Expe

rienc

e


Perception Improvement Analysis- Summer Students with Quality of Overall Experience Rating of 1-7-

Perception Improvement Analysis – Mid/Low Quality Rating



39

Perceptions from Incoming Freshmen

40

Key Metrics – Perception of Summer Session

Q. (IF) How likely are you to attend Summer Sessions at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.Q. (IF) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia Tech

1=Extremely Unlikely, 10=Extremely Likely.

58%

67%

23%

19%

19%

14%

Likely to Attend

Likely to Recommend

Key Metrics – Perception of Summer Session- Among Incoming Freshmen -


41

Understanding Factors That ImpactLikelihood to Attend Summer Session

42

Registration Finances Course Format Social Life Campus Support

Understanding Factors that Impact Likelihood to Attend Summer Session

75%

70%

67%

66%

66%

65%

65%

62%

62%

61%

61%

59%

Offering a larger variety of classes that I need for graduation.

Having cheaper housing in summer

Offering supplemental financial aid

An earlier and extended registration period (into May), so that you can solidify summer plansand take classes in case other opportunities (e.g., jobs or internships) fall through

Having discounts on text books

Having discounts for groceries (e.g., Kroger and Publix)

Having a set time for the course during registration, so that you know when the course is being offered (i.e., no “To Be Announced” for any course)

Having a professor assigned to the course during registration, so that you know who will beteaching the course

A lower special minimum credit hour to classify as “full-time” (and thus receive financial aid) so that students can work and go to school

Classes offered on a schedule where they do not overlap with the beginning of another class

Having discounted summer parking passes

Making the financial aid process for the summer a stress-free activity

Impact of Statement on Likelihood to Attend Summer Session- All Students -

Q. (NP/SS/IF) For each of the statements provided below RELATED TO [Registration/Finances/Course Schedule/Social Life/Campus Support], please indicate the impact it would have on your likelihood to attend Summer Session at Georgia Tech. 1=Decrease My Likelihood Very Much, 7=Increase My Likelihood Very Much.

Top Two Box% Increase

Likelihood to Attend

43



58%

57%

57%

56%

55%

54%

50%

50%

44%

43%

42%

40%

Having more campus job opportunities during summer

Making registration a stress-free process

Having discounts on local restaurant dining

Offering more online classes, so that all students (local, out-of-state, or international) canattend

Allowing in-state tuition for out-of-state students during summer

Changing fees to a per hour or per course basis, rather than currently charging for a 6-hourminimum

Having free Git Fit and other classes at CRC

Offering evening courses, so that students can work during the day

Allowing non-summer students (friends) access to campus events

Offering weekend-only courses, so that students can work during the week

An earlier registration period, separate from Fall registration

Having local restaurants come to cater foods at dining halls regularly





44


39%

39%

38%

37%

34%

34%

34%

33%

26%

12%

Having a large, fun event on campus (for example, concert, Sting Break)

Having an event database (edited/contributed by students) that lists happenings near campus

Having all social events, class times, and other activities in one schedule for easy access

Having occasional concerts on Tech Green (similar to Homecoming Concert)

Having more organized campus activities/events

Offering more classes in the middle of the day, so that commuting students are not stressedto drive during rush hour traffic to attend classes

Having organized outings to Atlanta entertainment venues

Having the same campus dining options from Fall/Spring Semester available

Adding or expanding intramurals for the summer

Having a Parent Weekend during Summer Session






45


58%

57%

57%

56%

55%

54%

50%

50%

44%

43%

42%

40%

Having more campus job opportunities during summer

Making registration a stress-free process

Having discounts on local restaurant dining

Offering more online classes, so that all students (local, out-of-state, or international) canattend

Allowing in-state tuition for out-of-state students during summer

Changing fees to a per hour or per course basis, rather than currently charging for a 6-hourminimum

Having free Git Fit and other classes at CRC

Offering evening courses, so that students can work during the day

Allowing non-summer students (friends) access to campus events

Offering weekend-only courses, so that students can work during the week

An earlier registration period, separate from Fall registration

Having local restaurants come to cater foods at dining halls regularly





Registration Finances Course Schedule Social Life Campus Support

46


Initial Rating forLikely to

Attend/EnrollStudent Status

Total 1-5(1)

6-7(2)

8-10(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

Registration Offering a larger variety of classes that I need for graduation. 75% 66% 78%1 87%12 70% 70% 82%AB

Campus

SupportHaving cheaper housing in summer 70% 67% 74%1 70% 78%BC 67% 67%

Finances Offering supplemental financial aid 67% 65% 67% 68% 69% 66% 66%

Registration

An earlier and extended registration period (into May), so that you

can solidify summer plans and take classes in case other

opportunities (e.g., jobs or internships) fall through

66% 59% 71%1 75%1 64% 66% 68%

Campus

SupportHaving discounts on text books 66% 60% 71%1 73%1 72%B 55% 67%B

Campus

SupportHaving discounts for groceries (e.g., Kroger and Publix) 65% 61% 68%1 71%1 64% 61% 69%B

Registration

Having a set time for the course during registration, so that you

know when the course is being offered (i.e., no “To Be Announced”

for any course)

65% 55% 70%1 78%12 62% 61% 69%AB

RegistrationHaving a professor assigned to the course during registration, so

that you know who will be teaching the course62% 53% 66%1 75%12 56% 57% 69%AB

Registration

A lower special minimum credit hour to classify as “full-time” (and

thus receive financial aid) so that students can work and go to

school

62% 55% 65%1 71%12 56% 59% 67%AB

Note: Figures represent % increase likelihood to attend Summer Session (% Top Two Box).

Q. (SS/NP/IF) For each of the statements provided below RELATED TO [Registration/Finances/Course Schedule/Social Life/Campus Support], please indicate the impact it would have

on your likelihood to attend Summer Session at Georgia Tech. 1=Decrease My Likelihood Very Much, 7=Increase My Likelihood Very Much.

Factors with 60%+ scores

are highlighted.

47




Total 1-5(1)

6-7(2)

8-10(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

RegistrationClasses offered on a schedule where they do not overlap with the

beginning of another class61% 51% 65%1 74%12 59%B 49% 69%AB

Campus

SupportHaving discounted summer parking passes 61% 54% 61%1 71%12 49% 58%A 71%AB

FinancesMaking the financial aid process for the summer a stress-free

activity59% 56% 57% 65%12 60% 57% 59%

Finances Having more campus job opportunities during summer 58% 53% 61%1 65%1 63% 57% 55%A

Registration Making registration a stress-free process 57% 49% 61%1 69%12 62%B 50% 58%B

Campus

SupportHaving discounts on local restaurant dining 57% 50% 63%1 64%1 59%B 49% 60%B

Course

Schedule

Offering more online classes, so that all students (local, out-of-

state, or international) can attend56% 53% 54% 62%12 42% 60%A 63%A

Finances Allowing in-state tuition for out-of-state students during summer 55% 55% 53% 53% 58%C 58%C 50%

FinancesChanging fees to a per hour or per course basis, rather than

currently charging for a 6-hour minimum54% 52% 52% 60%12 39% 56%A 62%AB





are highlighted.

48




Total 1-5(1)

6-7(2)

8-10(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

Campus Support Having free Git Fit and other classes at CRC 50% 45% 54%1 56%1 51%B 42% 53%B

Course Schedule Offering evening courses, so that students can work during the day 50% 45% 44% 62%12 38% 54%A 55%A

Campus Support Allowing non-summer students (friends) access to campus events 44% 38% 44% 51%12 51%BC 37% 42%

Course Schedule

Offering weekend-only courses, so that students can work during the week 43% 39% 42% 51%12 37% 47%A 45%A

Registration An earlier registration period, separate from Fall registration 42% 36% 46%1 51%1 41% 37% 45%B

Campus Support

Having local restaurants come to cater foods at dining halls regularly 40% 36% 41% 41% 49%BC 36% 34%

Social LifeHaving a large, fun event on campus (for example, concert, Sting Break) 39% 34% 43%1 46%1 45%B 30% 41%B

Social LifeHaving an event database (edited/contributed by students) that lists happenings near campus 39% 34% 40% 46%12 38%B 31% 44%B

Social LifeHaving all social events, class times, and other activities in one schedule for easy access 38% 32% 42%1 44%1 42%B 29% 40%B

Q. (SS/NP/IF) For each of the statements provided below RELATED TO [Registration/Finances/Course Schedule/Social Life/Campus Support], please indicate the impact it would have on your likelihood to attend Summer Session at Georgia Tech. 1=Decrease My Likelihood Very Much, 7=Increase My Likelihood Very Much.


49




Total 1-5(1)

6-7(2)

8-10(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

Social LifeHaving occasional concerts on Tech Green (similar to Homecoming Concert) 37% 33% 36% 47%12 41%B 28% 40%B

Social Life Having more organized campus activities/events 34% 29% 36%1 44%12 37%B 29% 36%B

Course Schedule

Offering more classes in the middle of the day, so that commuting students are not stressed to drive during rush hour traffic to attend classes

34% 25% 41%1 42%1 25% 28% 44%AB

Social Life Having organized outings to Atlanta entertainment venues 34% 28% 37%1 39%1 37%B 26% 36%B

Campus Support

Having the same campus dining options from Fall/Spring Semester available 33% 28% 42%1 37%1 48%B 23% 30%B

Social Life Adding or expanding intramurals for the summer 26% 22% 28%1 34%1 27% 22% 28%B

Campus Support Having a Parent Weekend during Summer Session 12% 9% 16%1 18%1 17%BC 9% 11%



50


Permanent Residence

Total

Metro

Atlanta

(A)

GA outside

Atlanta

(B)

US outside

GA

(C)

International

(D)

Sample size 1210 371 303 412 124

Registration Offering a larger variety of classes that I need for graduation. 75% 77%D 79%CD 73% 69%

Campus

SupportHaving cheaper housing in summer 70% 67% 71% 71% 76%A

Finances Offering supplemental financial aid 67% 67% 67% 68% 66%

Registration

An earlier and extended registration period (into May), so that you can

solidify summer plans and take classes in case other opportunities (e.g.,

jobs or internships) fall through

66% 68% 66% 65% 63%

Campus

SupportHaving discounts on text books 66% 69%C 69%C 61% 62%

Campus

SupportHaving discounts for groceries (e.g., Kroger and Publix) 65% 68% 64% 64% 65%

Registration

Having a set time for the course during registration, so that you know

when the course is being offered (i.e., no “To Be Announced” for any

course)

65% 70%CD 67%CD 60% 56%

RegistrationHaving a professor assigned to the course during registration, so that you

know who will be teaching the course62% 69%C 63%C 53% 68%C

RegistrationA lower special minimum credit hour to classify as “full-time” (and thus

receive financial aid) so that students can work and go to school62% 70%CD 72%CD 51% 46%





are highlighted.

51


Permanent Residence

Total

Metro

Atlanta

(A)

GA outside

Atlanta

(B)

US outside

GA

(C)

International

(D)

Sample size 1210 371 303 412 124

Registration Classes offered on a schedule where they do not overlap with the beginning of another class 61% 65%C 65%C 53% 61%

Campus Support Having discounted summer parking passes 61% 72%CD 70%CD 48% 46%

Finances Making the financial aid process for the summer a stress-free activity 59% 63%C 60% 55% 58%

Finances Having more campus job opportunities during summer 58% 55% 55% 57% 77%ABC

Registration Making registration a stress-free process 57% 61%C 58% 54% 57%Campus Support Having discounts on local restaurant dining 57% 60%C 60%C 52% 57%

Course Schedule

Offering more online classes, so that all students (local, out-of-state, or international) can attend 56% 56% 55% 54% 61%

Finances Allowing in-state tuition for out-of-state students during summer 55% 23% 26% 90%AB 90%AB

Finances Changing fees to a per hour or per course basis, rather than currently charging for a 6-hour minimum 54% 56% 54% 51% 60%



Factors with 60%+ scoresare highlighted.

52


Permanent Residence

Total

Metro

Atlanta

(A)

GA outside

Atlanta

(B)

US outside

GA

(C)

International

(D)

Sample size 1210 371 303 412 124

Campus Support Having free Git Fit and other classes at CRC 50% 50% 53% 47% 51%

Course Schedule Offering evening courses, so that students can work during the day 50% 53%C 48% 47% 53%

Campus Support Allowing non-summer students (friends) access to campus events 44% 47%C 47%C 37% 46%C

Course Schedule

Offering weekend-only courses, so that students can work during the week 43% 44% 45% 39% 47%

Registration An earlier registration period, separate from Fall registration 42% 44% 41% 39% 43%Campus Support Having local restaurants come to cater foods at dining halls regularly 40% 38% 38% 40% 45%

Social Life Having a large, fun event on campus (for example, concert, Sting Break) 39% 45%C 40%C 33% 41%

Social Life Having an event database (edited/contributed by students) that lists happenings near campus 39% 41%C 40%C 33% 49%BC

Social Life Having all social events, class times, and other activities in one schedule for easy access 38% 41%C 41%C 31% 42%C




53


Permanent Residence

Total

Metro

Atlanta

(A)

GA outside

Atlanta

(B)

US outside

GA

(C)

International

(D)

Sample size 1210 371 303 412 124

Social Life Having occasional concerts on Tech Green (similar to Homecoming Concert) 37% 42%C 38% 32% 35%

Social Life Having more organized campus activities/events 34% 37%C 36%C 29% 42%C

Course Schedule

Offering more classes in the middle of the day, so that commuting students are not stressed to drive during rush hour traffic to attend classes 34% 46%BCD 40%C 19% 31%C

Social Life Having organized outings to Atlanta entertainment venues 34% 37%C 34%C 28% 42%C

Campus Support

Having the same campus dining options from Fall/Spring Semester available 33% 31% 37%AC 31% 41%AC

Social Life Adding or expanding intramurals for the summer 26% 26% 27% 27% 25%Campus Support Having a Parent Weekend during Summer Session 12% 13% 12% 11% 20%ABC




54

Evaluation of Summer Session Concepts

55

Evaluation of Study Abroad-Type ConceptThrough the Office of International Education, many students at Georgia Tech have an opportunity to select from over 120 Study AbroadPrograms. At this new Summer Session on the Georgia Tech campus, you will be immersed in a similar “learning AND adventure” experience without leaving the country.

In addition to offering traditional classes in the Short and Long Summer Session, Georgia Tech will include other activities:

• Opportunities to explore and experience Atlanta (trips to cultural, sports, entertainment events)• Participation in hobby-based workshops or classes that are not offered during Fall/Spring Semester• Holding your classes at unexpected locations (not just in classroom)• Going to a retreat at the end of the Summer Session• End-of-term trip (non-international)• Having access to lifestyle benefits (for example, free classes at CRC, discounts to local dining)

These activities, features, and benefits are added to make your Summer Session a fun, enjoyable experience. Engage in your studies and enjoy what Atlanta has to offer you during this Summer Session.

24%

25%

28%

28%

31%

34%

48%

44%

38%

Summer Students


Incoming Freshmen

Likely to Attend Summer Session – Study Abroad-Type Experience


Q. (SS/NP/IF) If this type of Summer Session was available to you, the cost is reasonable, and you are still in school at the time of its offering, how likely would you be to attend this type of Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.

56

Sample Verbatims – Student Abroad-Type Concept

“This fosters a community setting and it sounds much more appealing. Summer is supposed to, in a sense, [be] a break. However, GT students go out of their way to just use it as a means to get ahead. This seems to find a good midpoint.” (Engineering, prior summer participant)

“Making summer session feel like you still get to HAVE a summer is a big plus. Missing out on summer break was a bummer – especially since the years at GT were so stressful and all-consuming; not being able to have a summer break was tiring.” (Architecture, prior summer participant)

“This would create more of a community during summer session, as well as differentiating it from fall/spring sessions even more.” (Engineering, prior summer participant)

“Very appealing. Not sure how it would be implemented but I love the sound of this! If I have to be taking classes in the summer rather than interning, studying abroad, or researching, I’d rather have lots of fun doing so than just the normal college-life enjoyment.” (Architecture/Engineering, non-participant)

“If the Summer took an approach as still a “classic-fun summer”, I feel that enrollment would increase dramatically. Especially in this stay in Atlanta Study Abroad Program. I was never able to afford studying abroad, and of course wish that I could have. This opportunity would have easily kept me enrolled for more summers and would have been a viable option for those students, like myself, who pay for school themselves/take out student loans. These people most probably do not study abroad, as I did not. I think that this is a great idea although I am kind of sad that it will unfortunately happen after I graduate this upcoming December.” (Engineering, prior summer participant)

“Sounds nice, but also even more expensive than a regular summer, which makes it prohibitive to most students. Also sounds a lot like Think Big. It seems silly to create yet more infrastructure for such a similar experience and also, look at how successful that program has been as a clue…” (Engineering, non-participant)

57

Evaluation of Honors-Type Experience Concept


For many students, having the opportunity to take a “senior-level” class usually has to wait until the final college year. At this new Summer Session on the Georgia Tech campus, you will have the opportunity to engage in a similar “honors course” academic experience earlier in your collegiate career.

In addition to offering traditional classes in the Short and Long Summer Session, Georgia Tech will offer other classes in your major that include unique features:

• Top professors (per CIOS feedback) will lead classes• More 1-on-1 class interaction with faculty• More interactive, project-based learning• More informal faculty-student interactions• End-of-term trip (non-international)

These activities, features, and benefits are added to create an “honors course” academic experience as part of your Summer Session. Take a traditional class and an “honors course” class and get the most of your educational experience during this Summer Session.

24%

28%

24%

28%

35%

35%

49%

36%

40%

Summer Students


Incoming Freshmen

Likely to Attend Summer Session – Honors-Type Experience


58

Sample Verbatims – Honors-Type Experience Concept“This is an excellent idea! Summer semester would be more unique and actually have an exclusive advantage over Fall and Spring. Up until now, I’ve always felt that summer classes were a lesser experience compared to Fall and Spring in terms of learning, interaction, and even fun. This could change that!” (Scheller, prior summer participant)

“I think the personalized and informal interaction would be a great opportunity. It is something we do not get a lot of going to such a large school; being in a large major (BME) does not help with that either.” (Engineering, non-participant)

“If students knew that the best professors were teaching in the summer, summer enrollment would shoot up.” (Ivan Allen, prior summer participant)

“ Great for students wanting to do research or graduate studies. Wish I had opportunities to take project based classes more with more interaction with faculty.” (Engineering, prior summer participant)

“Especially for newer students/students who are struggling with their major, this would be really helpful and may give them that confidence boost that they need.” (Computing/Ivan Allen, prior summer participant)

“I would take the class if it pertained to my major and helped me graduate, would most likely not take it if it were an elective course.” (Engineering, non-participant)

“The end of term trip might be expensive for some students if they have to cover the expenses on their own. This might discourage people from taking the course.” (Engineering, prior summer participant)

“Labeling it an honors course would make me not want to take the class. That name makes me think that the class is going to be more difficult than a traditional class and considering most students do not breeze through classes, calling it an honors class might actually deter me from taking it. Summer classes are typically supposed to be easier, and that is not the impression you would give off with that name.” (Engineering, non-participant)

59

Evaluation of Real World Experience Concept


Through the Center for Career Discovery and Development, many students at Georgia Tech have an opportunity to participate in a co-op program, which provides academic credit for structured job experience. At this new Summer Session on the Georgia Tech campus, you will have the opportunity to be exposed to similar “real world” experiences without having to make a long-term employment commitment, so as to support your career discovery and development.


• Opportunities to have class visits to corporations and business settings• Hold class discussions with corporate visitors• Participate in case studies that reflect real corporate situations

These activities, features, and benefits are added to make your Summer Session a fun, enjoyable experience while immersed in real world professional environments. This Summer Session will enable you to engage in a condensed “co-op-style” experience and explore how your academic areas of interest fit with career opportunities.

24%

20%

19%

29%

30%

40%

47%

50%

41%

Summer Students


Incoming Freshmen

Likely to Attend Summer Session – Real World Experience


60

Sample Verbatims – Real World Experience Concept• “Most people go to summer sessions when internships/co-ops fall through, so THIS IS A GREAT IDEA.”

(Computing/Ivan Allen, prior summer participant)

• “One of Tech’s biggest strengths is their ability to connect students with real world experience, and this is mainly the type of things I’m looking for.” (Engineering, prior summer participant)

• “To land an internship in today’s world requires networking. ‘Who you know’ is prized and needed rather than ‘what you know’ to land a prestigious internship/co-op with companies such as Apple, Google, Rolls Royce, Ford, GE, etc. This would help students without a professional network to build one. And increase their chances to land prestigious jobs and internships. Win-win for the Institute (high job placement status) and provide students the professional networking skills needed to succeed in today’s dynamic job market.” (Engineering/Ivan Allen, prior summer participant)

• “There was not much job opportunity available for the international students. Hope they extend this concept to students who do not own permanent residency or citizenship.” (Engineering, prior summer participant)

• “I think this would really be helpful for students after their first year that do not have an internship for the summer, but plan on getting an internship/co-op during their second year.” (Engineering, prior summer participant)

• “Something like this is already done in most schools in the college of engineering. Seminars, corporate visits, symposia, and all. (Engineering, prior summer participant)

• “School doesn’t exactly come close in comparison to interning/co-oping (making money vs. spending money) (Computing, non-participant)

61

Evaluation of Incoming Freshmen Experience Concept

Q. (SS/NP/IF) If this type of Summer Session had been available to you as an incoming freshman and the cost had been reasonable, how likely would you have been to attend this type of Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.

34%

41%

33%

24%

31%

31%

42%

28%

36%

Summer Students


Incoming Freshmen

Likely to Attend Summer Session – Incoming Freshmen


[Note: for NP and SS only] For this concept, please think back to the time you were enrolling as a college freshman.

[For all] Prior to starting classes at Georgia Tech, all incoming freshmen students participate in FASET Orientation, a first step in making a successful transition to this university. In this Summer Session, FASET will be just part of a more comprehensive, more engaging Freshmen Experience Summer Program, which will greatly accelerate this transition.


• Opportunities to get an academic head start at GT by taking required core courses without carrying a heavier course load• Mentoring with an upperclassmen in your major of interest• Offering GT1000 to become acquainted with GT and its resources for students• Opportunities to explore and experience Atlanta (trips to cultural, sports, entertainment events)• Exposure to active student clubs and participation in their Summer Rush• End-of-term trip (non-international)

These activities, features, and benefits are added to make your Summer Session a fun, enjoyable experience while transitioning to the university setting. Engage in your studies, enjoy what Atlanta has to offer, and make some new friends as you begin your life as a student at Georgia Tech during this Summer Session.

62

Sample Verbatims – Incoming Freshman Experience Concept

“This is exactly what freshmen need. When I was a freshman, I did all of these things myself; without anyone there to show me the rights and wrongs; having a mentor or someone to show you the ropes would clearly increase the happiness of the incoming freshman.” (Engineering, prior summer participant)

“Yes. Do this. And make it seem like a great idea to get ahead rather than a thing that the dumb kids have to do.” (Ivan Allen/Scheller, prior summer participant)

“Would be nice to get the core classes done so you can more easily get into your major, help with graduation schedule.” (Engineering, non-participant)

“I attended the Tech Prep program, which has very similar goals, and would highly recommend it. I think this falls into a similar vein, and is a good idea. Getting used to the rigor of classes at Tech is an important goal for new students.” (Computing, prior summer participant)

“It would be nice for this option to be available not only for freshmen but also for transfer students.” (Engineering/Sciences, prior summer participant)

“Sounds like a viable option for incoming students, but remember that many out-of-state students and international students have different spring semester end dates, making class plans and other things much more complicated to arrange for.” (Architecture/Engineering/Ivan Allen, non-participant)

“Georgia Tech already has too many options for extended orientation, which makes it hard to get the numbers we need to continue with our programs. This sounds very similar to something we already have called Wreck Camp, so HOPEFULLY we can push Wreck Camp more to students and encourage them to sign up for that because it’s so fun.” (Computing/Engineering, prior summer participant)

“Despite what extra incentives are offered, a lot of kids won’t want their last summer before college taken over by classes.” (Computing/Engineering, prior summer participant)

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Appeal of Four Concepts Across Students

27%

73%

49%

28%

13%

None At least 1 of 4 At least 2 of 4 At least 3 of 4 All 4Cumulative # of Concepts Given an 8-10 Rating

Appeal of Multiple Concepts

NOTE:Interest is defined

by an 8-10 Rating for each concept.

73% of students indicatea Likelihood to Attend

for at least one of the concepts;this finding suggests that, if GT offered all 4 concepts,

73% of the students would be interested in a least one of them.

27% of studentswere not interested

in any of the four concepts.

49% of students indicate a Likely to Attend for 2 or more concepts;this finding suggests appeal for an experience that is different

than the current offering.

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TURF Analysis of Four Concepts

% of StudentsProviding

Rating of 8-10Sample size 1210

One Concept

Real World Experience 45%

Study Abroad-Type Experience 43%

Honors-Type Experience 42%

Incoming Freshmen Experience 35%

TURF Analysis of Two Concepts

Study Abroad-Type, Real World 60%

Study Abroad-Type, Honors-Type 59%

Honors-Type, Real World 59%

Real World, Incoming Freshmen 58%

Study Abroad-Type, Incoming Freshmen 56%

Honors-Type, Incoming Freshmen 55%

TURF Analysis of Three Concepts

Study Abroad-Type, Honors-Type, Real World 68%

Study Abroad-Type, Real World, Incoming Freshmen 67%

Honors-Type, Real World, Incoming Freshmen 67%

Study Abroad-Type, Honors-Type, Incoming Freshmen 67%

Four Concepts

Study Abroad-Type, Honors-Type, Real World, Incoming Freshmen 73%

If GT offered strong

implementation of more

than one concept, then

more than half of the

students would probably

show interest in attending

Summer Session.

TURF Analysis

allows us to determine

the “unduplicated reach”

(or here, Likely to Attend)

of offering a specific set

of 2 or 3 concepts.

65

Evaluation of Concepts - % Rating of 8-10 (By Summer Status)

Initial Rating forLikely to Attend/Enroll Student Status

TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

Initial Likely to Recommend 30% - - - 14% 17% 47%AB

Initial Likely to Attend/Enroll in Summer Session 27% - - - 19% 24%A 36%AB

Likely to Attend/Enroll – Study Abroad-Type Experience 44% 38% 43%1 55%12 38% 44%A 48%A

Likely to Attend/Enroll – Study Honors-Type Experience 43% 35% 43%1 56%12 40% 36% 49%AB

Likely to Attend/Enroll – Study Real World Experience 46% 39% 50%1 53%1 41% 50%A 47%A

Likely to Attend/Enroll – Study Incoming Freshmen Experience 36% 32% 36% 44%12 36%B 28% 42%AB

Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to enroll in another Summer Session at Georgia Tech, if you are still in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.Q. (NP/IF) How likely are you to attend Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.Q. (SS/NP/IF) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia

Tech? 1=Extremely Unlikely, 10=Extremely Likely.Q. (SS/NP/IF) If this type of Summer Session was available to you, the cost is reasonable, and you are still in school at the time of its offering, how likely would you be to attend this type

of Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.Q. (SS/NP/IF) If this type of Summer Session had been available to you as an incoming freshman and the cost had been reasonable, how likely would you have been to attend this type

of Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.

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Evaluation of Concepts - % Rating of 8-10 (By College)

College

Total Architecture(1)

Computing(2)

Engineering(3)

Ivan Allen(4)

Scheller(5)

Sciences(6)

Sample size 1210 30 165 854 71 75 111

Initial Likely to Recommend 30% 38%2 22% 30%2 31% 44%2 25%

Initial Likely to Attend/Enroll in Summer Session 27% 26% 15% 29%26 25%2 35%2 20%

Likely to Attend/Enroll – Study Abroad-Type Experience 44% 59%23 30% 44% 57%23 62%236 43%

Likely to Attend/Enroll – Study Honors-Type Experience 43% 33% 34% 44%12 41% 44% 47%

Likely to Attend/Enroll – Study Real World Experience 46% 45% 37% 48%26 41% 48% 40%

Likely to Attend/Enroll – Study Incoming Freshmen Experience 36% 52%23 34% 35% 40% 38% 38%





67

Evaluation of Concepts - % Rating of 8-10 (By Year of Enrollment)

Year of Enrollment

Total <2012(1)

2012(2)

2013(3)

2014(4)

2015(5)

Sample size 1210 149 228 214 209 410

Initial Likely to Recommend 30% 47%2345 35%45 35%5 28%5 16%

Initial Likely to Attend/Enroll in Summer Session 27% 34%25 26% 33% 31% 21%

Likely to Attend/Enroll – Study Abroad-Type Experience 44% 52%5 47%5 43% 44% 39%

Likely to Attend/Enroll – Study Honors-Type Experience 43% 41% 42% 48% 44% 41%

Likely to Attend/Enroll – Study Real World Experience 46% 51%5 45% 48% 49% 42%

Likely to Attend/Enroll – Study Incoming Freshmen Experience 36% 42%4 36%4 41%4 28% 36%4





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Evaluation of Concepts - % Rating of 8-10 (By Transfer/Residence Status)

Transfer Student? Permanent Residence

Total Yes(1)

No(2)

MetroAtlanta

(A)

GA outside Atlanta

(B)

US outsideGA(C)

International(D)

Sample size 1210 122 1088 371 303 412 124

Initial Likely to Recommend 30% 37%2 29% 39%CD 35%CD 20% 20%

Initial Likely to Attend/Enroll in Summer Session 27% 38%2 26% 34%BCD 32%CD 18%D 26%

Likely to Attend/Enroll – Study Abroad-Type Experience 44% 50% 43% 49%C 46% 38% 43%

Likely to Attend/Enroll – Study Honors-Type Experience 43% 53%2 42% 46%CD 43% 35% 57%

Likely to Attend/Enroll – Study Real World Experience 46% 55%2 45% 47%D 44% 43% 57%

Likely to Attend/Enroll – Study Incoming Freshmen Experience 36% 41% 36% 41%C 41% 29% 34%

Q. (SS) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to enroll in another Summer Session at Georgia Tech, if you are still

in school at the next time of its offering? 1=Extremely Unlikely, 10=Extremely Likely.

Q. (NP/IF) How likely are you to attend Summer Session at Georgia Tech? 1=Extremely Unlikely, 10=Extremely Likely.

Q. (SS/NP/IF) Based on your current perceptions or experience with Summer Session at Georgia Tech, how likely are you to recommend Summer Session to another student at Georgia

Tech? 1=Extremely Unlikely, 10=Extremely Likely.

Q. (SS/NP/IF) If this type of Summer Session was available to you, the cost is reasonable, and you are still in school at the time of its offering, how likely would you be to attend this type


Q. (SS/NP/IF) If this type of Summer Session had been available to you as an incoming freshman and the cost had been reasonable, how likely would you have been to attend this type


69

Evaluation of Concepts - % Rating of 8-10 (By Gender/Ethnicity)

Gender Ethnicity/Race

Total Male(1)

Female(2)

Asian/Pac Islander

(A)

Black/AA(B)

Caucasian/White(C)

Hispanic(D)

Sample size 1210 634 570 330 68 649 80

Initial Likely to Recommend 30% 30% 30% 23% 32% 33%AD 18%

Initial Likely to Attend/Enroll in Summer Session 27% 25% 30%1 18% 27% 33%AD 19%

Likely to Attend/Enroll – Study Abroad-Type Experience 44% 40% 48%1 45% 55%C 41% 47%

Likely to Attend/Enroll – Study Honors-Type Experience 43% 42% 45% 45% 45% 42% 37%

Likely to Attend/Enroll – Study Real World Experience 46% 46% 46% 52%C 59%C 41% 51%C

Likely to Attend/Enroll – Study Incoming Freshmen Experience 36% 36% 37% 36% 56%AC 34% 41%





70

Communicating Summer Session

71


Q. (SS/NP/IF) There are many ways in which Georgia Tech can inform incoming and returning students about Summer Session. For each item below, please indicate your level of interest for learning about academic and non-academic activities during Summer Session at Georgia Tech. 1=Not Interest At All, 10=Extremely Interested.

17%

26%

33%

34%

31%

56%

32%

34%

31%

32%

35%

24%

51%

41%

36%

34%

34%

20%

Having a centralized source of information (financial aid, courses,activities, etc.) about Summer Session on a Georgia Tech website

Promoting more heavily the summer course offerings prior to Summer/Fallregistration

Having a discussion about this opportunity with my academic advisorduring the school year

Giving more information about Summer Session at the beginning of FallSemester

Promoting campus summer events well in advance

Listening to special presentations a few months before Summer/Fallregistration

Communicating Summer Session- Among All Students -


Promoting the benefits of Summer Session prior to registration and having a centralized source of information on a website will be very helpful in building enrollment.

72


Q. (SS/NP/IF) There are many ways in which Georgia Tech can inform incoming and returning students about Summer Session. For each item below, please indicate your level of interest for learning about academic and non-academic activities during Summer Session at Georgia Tech. 1=Not Interest At All, 10=Extremely Interested.

Initial Rating forLikely to Attend/Enroll Student Status

TotalRatingof 1-5

(1)

Ratingof 6-7

(2)

Ratingof 8-10

(3)

IncomingFreshmen

(A)

Non-PartStudent

(B)

SummerStudent

(C)

Sample size 1210 590 210 301 395 312 503

Having a centralized source of information (financial aid, courses, activities, etc.) about Summer Session on a Georgia Tech website

51% 44% 47% 64%12 50% 47% 54%B

Promoting more heavily the summer course offerings prior to Summer/Fall registration 41% 33% 43%1 52%12 32%C 37% 50%B

Having a discussion about this opportunity with my academic advisor during the school year 36% 28% 41%1 46%1 42%B 30% 37%B

Giving more information about Summer Session at the beginning of Fall Semester 34% 25% 36%1 49%12 34%B 27% 38%B

Promoting campus summer events well in advance 34% 27% 38%1 45%12 35% 30% 36%B

Listening to special presentations a few months before Summer/Fall registration 20% 14% 21%1 28%12 20% 17% 20%

73

Demographics

74

Demographics – Survey versus GT Population

Non-Participating Students Summer Students

Survey GTPopulation Survey GT

Population

COLLEGE

College of Architecture 2% 2% 3% 1%

College of Computing 13% 12% 11% 12%

College of Engineering 70% 66% 72% 70%

Ivan Allen College of Liberal Arts 5% 3% 6% 3%

Scheller College of Business 7% 7% 7% 8%

College of Sciences 8% 7% 9% 6%

Other 1% 3% 0% 0%

YEAR OF ENROLLMENT

2011 or earlier 8% 6% 24% 34%

2012 18% 14% 34% 39%

2013 29% 25% 24% 25%

2014 43% 51% 15% 2%

2015 2% 5% 2% 0%

Other response 0% 2% 0% 9%

75

Demographics – Survey versus GT Population

Non-Participating Students Summer Students

Survey GTPopulation Survey GT

Population

GENDER

Female 56% 32% 54% 37%

Male 43% 68% 46% 63%

Trans or transgender 0% 0%

Other 1% <1%

ETHNICITY/RACE

White or European American 47% 51% 58% 54%

Asian or Asian American 31% 28% 25% 30%

Hispanic or Latino/a 8% 8% 4% 6%

Black or African American 6% 6% 6% 6%

Hawaiian or Pacific Islander 0% 0% 0% 0%

American Indian or Alaskan Native 0% 0% 0% 0%

Multiracial 4% 4% 3% 4%

Prefer not to answer 3% 2% 3% 0%

PERMANENT RESIDENCE

Georgia 49% 49% 70% 59%

International (another country) 12% 14% 8% 11%

U.S. outside Georgia 39% 37% 22% 30%

summer session study overview reportoue.gatech.edu/sites/default/files/summer session study overview...

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