SUmmEr SCHooL oN maNagEmENT oF CrEaTIvITyIN aN INNovaTIoN SoCIETy

montreal barcelona July 9th to 24th, 2013

5th edition

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table of contents • 3

TaBLE oF CoNTENTS

welcome word 5

program week 1 6

program week 2 22

hec montréal maps 31

transportation mtl 33

transportation BcN 35

thank you mtl 36

partners mtl 37

thank you BcN 38

partners BNc 39

phone numbers Back cover

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WEEK 1 | moNTrEaL

July 9 - 16

welcome word • 5

WELComE WorD

dear participants,

welcome to the fi fth edition of the summer school on management of creativity in an innovation society, a collaborative program between hec montréal and the university of Barcelona.

the summer school project aims at bringing together people with different worldviews and experiences – academics, industrialists, artists, policy-makers, students - from different cultures and different age groups, in order to discover through a shared experience the multiple dimensions of creativity. during two intensive weeks, the participants will work together to learn methods and practices of creativity, will co-create new business models, will collaborate in international creative projects, and will co-design new solutions for professional or social issues.

one of the main outcomes of the summer school is the progressive building of a community of passionate people, who beyond the program, will continue creating common projects, exchanging ideas, and to apply these creative insights and methods in their daily professional activities with a head full of possibilities for improving their organizations, their careers, and their networks.

the participants of this unique and exclusive experience will fi nd inspiration in the vibrant cities of montréal and Barcelona, in the myriad of creative activities, industries and cultural institutions that are at the heart of the dynamism of these two cities. participants will be constantly solicited and challenged as they move through the program and experience new places and spaces where creativity emerges and develops in montréal and in Barcelona.

let the journey begin!

creatively yours,

Patrick Cohendet – HEC Montréal Laurent Simon – HEC Montréal Lucy Stojak – HEC Montréal Aïda Bravo – Universitat de Barcelona Jaume Valls – Universitat de Barcelona

program | week 1

tuesday, July 9 th

USINg pLaTFormS For THE maNagEmENT oF IDEaS CrEaTIvITy IN LargE CorporaTIoNS moNTrEaL, a moSaIC oF CrEaTIvE pLaCES & SpaCESwelcome

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8:00 - 9:00Registration at HEC Montréal, Standard Life Room, 1st floor

9:00 - 9:15Overview Laurent SIMON (HEC Montréal)Lucy STOJAK (HEC Montréal)

9:15 - 10:00Introduction of participantsLouis-Félix BINETTE (f.&co)Francis GOSSELIN (f.&co)

10:00 - 10:45Harnessing collective intelligence: presentation of excentriQ - a community platform for the management of ideas and innovationBenoît BISSON (Mouvement Desjardins)Michel HUDON (Mouvement Desjardins)Federico PUEBLA (Mouvement Desjardins)Cédric VEILLEUX (Mouvement Desjardins)Louis-Félix BINETTE Francis GOSSELIN

10:45 - 11:00Break

VeNue

iNtroductioN workshop

hec montréal 3000 chemin côte sainte-catherine,standard life room, 1st floor (access via ascenseurs Nord)

tuesday, JULy 9th

program | week 1 • 7

11:00 - 12:30Hands-on Workshop with the excentriQ / Mosaic platform

12:30 - 13:45Lunch at le Cercle, 6th floor, HEC Montréal

14:00Departure for Bombardier Aeronautics 15:00Welcome to Bombardier Aeronautics 15:15 - 16:15 Visit of the ‘‘Challenger production unit’’ (private jets) 16:30 - 17:15Knowledge Management and Innovation Management @ Bombardier AeronauticsMarco BEAULIEU (Practice Lead - Knowledge Management)

17:30 - 17:45Departure for Centre PHI 18:15 - 19:30Introduction – Bridging Atlas-AFMI & the Summer School on Management of CreativityPatrick COHENDET (HEC Montréal)Laurent SIMON (HEC Montréal)

Montreal, a mosaic of creative spaces & places Julie BOURBONNAIS (A Space for Life)Cherryl SIM (Centre PHI)Louise GUAY (Living Lab de Montréal)Carine VALLEAU (Pied carré)François BURRA (Imagination for People) Isabelle PÉAN (Quartier d’innovation) (TBC)Monique CHARTRAND (Mandalab) 19:30 Welcome cocktail offered by the CRÉ de MontréalMarie-Claire DUMAS (CRÉ de Montréal) Jean-Paul LEMAIRE (Atlas-AFMI)Réal JACOB (HEC Montréal) Jaume VALLS (University of Barcelona)

Bombardier aeronautics 500 côte Vertu ouest, dorval

centre phi 407, rue saint-pierremetro : square Victoria

VeNues

T H E

C r E a T I v E

E C o N o m y

wedNesday, July 10 th

THE CrEaTIvE ECoNomy: THEorETICaL FramEWorK, mETHoDS, praCTICES

VeNue

hec montréal3000 chemin côte sainte-catherine,standard life room, 1st floor (access via ascenseurs Nord)

8:30 - 8:45Welcome to HEC MontréalMichel PATRY (Director, HEC Montréal) 8:45 - 9:30Summer School OverviewPatrick COHENDET (HEC Montréal)Laurent SIMON (HEC Montréal)Lucy STOJAK (HEC Montréal)Jaume VALLS (UB)Paco Solé PARELLADA(University Polytechnical of Catalonia - UPC) PRESEntAtIOn OF tHE SuMMER SCHOOL COLLABORAtIVE PROjECtS1) Creativity hub: connecting co-design projects (Montreal, Helsinki, Lille, Strasbourg, Barcelona, Grenoble, Amsterdam, Wallonia…)Patrick COHENDETMickael GARDONI (École de technologie supérieure (ÉTS))Laurent SIMON

2) Rethinking the hospital from the users upJean-Charles CAILLIEZ (Université Catholique de Lille)

9:45 - 10:00Introduction to the 3Rs: Review-Reflect-RecreateComments on the visit to Bombardier AeronauticsPatrick COHENDETLaurent SIMON

10:00 - 10:15Break

program | week 1 • 9

wedNesday, JULy 10th

10:15 - 12:30the creative economy: challenges and issues Patrick COHENDETLaurent SIMON CREAtIVE ExPERIEnCE 1El Sapo Mexicano Laurent SIMON 12:30 - 14:00Lunch 14:00 - 15:30InnOVAtIOn & IDEAtIOnDifferences, convergences, interactions & different formsGroup discussion

the transfer of ideas and knowledge in an open innovation environmentRaouf NAGGAR (Head of strategic development, Hydro-Québec, IREQ)

Fostering innovation & ideationPatrick COHENDET Laurent SIMON

15:30 - 15:45Break15:45 - 17:30InnOVAtIOnBeyond buzz words: Pecha Kucha & general discussion

Thierry BURGER-HELMCHEN (BETA / University of Strasbourg)

GamificationLaurent SIMON Open innovationMarleen HUYSMAN (Amsterdam University) networks of practiceFlorence CHARUE-DUBOC (École polytechnique Paris) Exploratory innovationFrancesc Solé PARELLADA SMEs & innovationJaume VALLS EntrepreneurshipFrédéric TOUVARD (CENTAURY) Creative leadershipJean-Christophe UHL (Ubi) From product to service: de-commoditization

17:30 - 20:00CREAtIVE ExPERIEnCE 2 Making the perfect omelet!Knowledge for creative gastronomyPatrick COHENDETLaurent SIMONPhilippe LAROUCHE (HEC Montréal)Francesc Solé PARELLADA

International jurySylvie BERKOWICZ (MixeurTV)Nelson THÉBERGE (Institut de tourisme et d’hôtellerie du Québec (ITHQ))Francesc Solé PARELLADA CocktailJérôme Payette & Jazz Ensemble

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program | week 1

thursday, JULy 11th

thursday, July 11 th

CrEaTIvE INDUSTrIES: CIrCUS & vIDEo gamES

7:45MEEtInG POInt Holiday Inn Midtown, 420, rue Sherbrooke Ouest 8:30Welcome to the Cirque du Soleil 8:40 - 9:30Guided tour of the CDS 9:30 - 9:45Break & change of wardrobe! 9:45 - 10:15Introduction to creativity & performance at the CDSBrigitte CARBONNEAU (Senior Director, Performance support)Caitlin MAGGS (Head, Artistic training)Richard LEPAGE (Coaching & Performance Director)

10:15 - 11:00Artistic activity 1

11:00-11:45Artistic activity 2

11:45 - 12:15Change of wardrobe & transfer to La Coupole

12:15 - 12:30Main à Main

12:30 - 13:15Lunch

VeNues

cirque du soleil (cds)8400, 2e avenue

ubisoft 5505, boulevard saint-laurent

olympia theatre1004, rue sainte-catherine est

program | week 1 • 11

program | week 1

13:15 - 14:15Debriefing & open discussionPatrick COHENDETLaurent SIMON

14:30 Departure for ubisoft

15:00 - 17:00ubisoft Montreal: managing a creative powerhouse

Evolving toward an innovation culture Stéphane CARDIN (Producer)

Cultivating communities of creation through HR innovationFrancis BAILLET (Director, HR)

17:00 - 17:30Open discussionPatrick COHENDETLaurent SIMON

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17:30Return to downtown by charter bus

20:00A night with the Cirque Éloize / Montréal Complètement CirqueMusic-Hall de la Baronne Olympia theater

VeNues

Bell campus 1, alexandre Graham-Bell, Île-des-soeurs

mouvement desjardins150, rue sainte-catherine ouest, tour sud

friday, July 12 th

rETHINKINg BraNDINg & STraTEgy For CrEaTIvE & DyNamIC poSITIoNINg

8:00MEEtInG POIntHoliday Inn Midtown, 420, rue Sherbrooke Ouest 9:00 - 9:15Welcome to the Bell Campus 9:15 - 9:303Rs: Review - Reflect - Recreate 9:30 - 10:15tradition and innovation at BellElaine BISSONNETTE (Director, Brand Strategy) 10:15 - 10:30Break 10:30 - 11:30Branding and creative marketing at BellRick SEIFEDDINE (Senior VP, Brand Strategy) 11:30 - 12:00DISCuSSIOnCommercial identities in an accelerated world Moderator :Jean-Jacques STRÉLISKI (HEC Montréal)Rick SEIFEDDINEElaine BISSONNETTE

friday, JULy 12th

program | week 1 • 13

12:00 - 13:15Lunch at Bell

13:30Departure for Mouvement Desjardins

14:00 - 17:00Welcome and introduction to Mouvement DesjardinsBenoît BISSON (excentriQ ‘’Founder and Community leader’’ Mouvement Desjardins)

Warm-up exercise: the innovation backbone of excentriQFederico PUEBLA (Senior advisor Innovation Team)

the purpose, mission and dream of the excentriQ platformBenoît BISSON

the xChallenge: A look into the future of global collaboration

A Dragon’s den with senior managersPierre MUNGER (VP, Strategy, Enterprise Architecture, Security and Performance Division)Henri DOLINO (Senior Director Corporate Strategy) Jean-Sébastien PILON (Senior Director Security Governance and Advisory Services and Innovation Recognition) Josée Ouellet (VP People Development and Desjardins Cooperative Institute) TBC

17:00 - 18:00General discussion /Dragon’s den debriefi ng

18:00 - 19:00Cocktail

saturday, JULy 13th

saturday, July 13 th

opEN INNovaTIoN aND Co-DESIgN8:30 - 10:003Rs: Review – Reflect - Recreate

Introduction Patrick COHENDETLaurent SIMON

Perspectives in systematic creativity: methods and approaches 1) Creativity and problem-solving through generative tensions: the triz MethodMickael GARDONI (ÉTS) 2) Engineering expansions and disruptions: the C-K MethodArmand HATCHUEL (École des Mines Paris) / video presentation from the 2010 Shanghai World Exhibition 10:00 - 10:30Break 10:30 - 12:30Creative business models. Panel presented in collaboration with BEtA/university of Strasbourg, université Pierre-Mendes-France ,Grenoble and HEC Lausanne 1) Business model generation: beyond the hypeYves PIGNEUR (HEC Lausanne) 2) Generating new business models: a new strategic capability for entrepreneurs?Thierry BURGER-HELMCHEN (BETA /University of Strasbourg) 3) Rethinking business models for innovation - lessons from design schoolsApolline LE GALL (Université Pierre-Mendes-France, Grenoble)

VeNues

École de technologie supérieure 1100, rue Notre-dame ouest, amphi a-1150

‘‘ideation platform’’ iNGo (Éts) 355, rue peel (corner of william)

program | week 1 • 15

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12:30 - 13:45Lunch at ÉtS

13:45 - 14:45VISIt OF tHE DOW PLAnEtARIuMthe Innovation District of Montreal: history and perspectivesCatherine EVAIN (ÉTS)

15:00 - 18:00CREAtIVE ExPERIEnCE 3CO-DESIGn SESSIOn towards a constellation of creative hubs (Montreal, Helsinki, Grenoble, Lille, Wallonia, Amsterdam, Barcelona ...) 15:00 - 16:00Setting the scene: Pecha KuchaMontserrat PAREJA-EASTAWAY- BarcelonaAlain FRULEUX (HEI-ISA-ISEN) - LilleClélia KESTEMONT – Wallonia (TBC)Frédéric BOVE (HEC Montréal) - MontrealOlivier IRRMANN video (Aalto Univeristy) - HelsinkiMai Thi Thanh THAI (HEC Montréal) - IGC CooopetitionMickael GARDONI - 24h d’innovationJacques RAYNAULD (HEC Montréal) ,Valéry MERMINOD (UPMF-Grenoble) -the ‘‘Promising’’ project

16:00 - 18:30Co-design exerciseLaurent SIMONPatrick COHENDET

18:30 - 19:30Cocktail

Free evening

program | week 1

suNday, JULy 14th

suNday, July 14 th

CrEaTIvE pLaCES & SpaCES, aN INSpIrINg mIDDLEgroUND: a SpaCE For LIFE

VeNue

rio tinto alcan planetariuma space for life4801, ave. pierre-de-coubertin, rooms p11-12-13-14

program | week 1 • 17

7:30MEEtInG POIntHoliday Inn Midtown Hotel, 420, rue Sherbrooke Ouest

8:15 - 9:00Arrival at the Rio tinto Alcan Planetarium & Breakfast 9:00 - 9:20Continuum, an immersion show, a moving journey through the splendors of space

9:30 - 10:00CREAtIVE MAnIFEStOJulie BOURBONNAIS (Deputy Director & Head of HR,A Space for Life)

10:00 - 10:40Co-designing the metamorphosis of the InsectariumAnne CHARPENTIER (Director, Insectarium) 10:40 - 11:00Break 11:00 - 11:20the reinvention of the BiodômeRachel LÉGER (Director, Biodôme)

11:20 - 12:00Creative spaces: challenges & issuesLise BOILY (University of Ottawa)Emmanuel COBLENCE (ISG) 12:00 - 12:45tour of the Biodôme

12:45 - 14:00Lunch at the Rio tinto Alcan Planetarium 14:00Exploring the Botanical Garden and the Insectarium Free afternoon and evening

program | week 1

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moNday, July 15 th

CrEaTIvE proCESSES

9:00 - 9:153Rs: Review - Reflect - Recreate 9:15 - 10:00Creativity & tVSylvain LAFRANCE (HEC Montréal) 10:00 - 11:00Visit of Radio-Canada

11:00 - 11:15Break 11:15 - 12:00the ideation process: Arthur Koestler’s Act of CreationPatrick COHENDETLaurent SIMON 12:00 - 12:45Beyond magic: creating unforgettable experiences for allLuc MAYRAND (Creative director, Disney Imagineering)DiscussantsSylvie GENEAU (CRÉnO Innovation)Garry SAVAGE

13:00 - 14:15Lunch 14:15 - 15:00A story of unbounded creativity!Roger PARENT (President, Réalisations.net) 15:00 - 15:45Integral design process applied to the reinvention of the firmPatrick MESSIER (President, Messier Designers)

VeNues

maison radio-canada1400, boul. rené-lévesque est;metro: Beaudry

société des arts technologiques (sat)1201, saint-laurentmetro : saint-laurent

15:45 - 16:00Break

16:00 - 16:45the Capitality of BarcelonaLluis BONNET (University of Barcelona)

17:00Departure for the Société des Arts technologiques (SAt)public transportation (metro or bus) 17:30 - 19:30An evening at the SAt: Digital creation for a better world Satosphere - 360 immersionMonique SAVOIE (TBC) Digital living labs @ Ste-justine Children’s HospitalPatrick DUBÉ (Director, SAT / Ste.-JustineLiving Lab / Associate, Umvelt Service Design) 19:30 - 20:30Cocktail

program | week 1

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tuesday, July 16 th

CIvIC CrEaTIvITy

9:00 - 9:153Rs: Review - Refl ect - Recreate

9:15 - 10:00Brazilian techno Brega & funk cariocaMarlei POZZEBON (HEC Montréal)

10:00 - 10:30Social responsibility of organizations: lessons learned from the 2012 Summer SchoolMathew SEAGRIM (Vice-President, New Product Development, Aimia)

10:30 - 10:45Break

10:45 - 11:30Highlights of a creative city and bridge to BarcelonaMontserrat PAREJA-EASTAWAY

11:30 - 12:30Burning questions

12:30End of Week 1

departure for BarceloNa!!

VeNue

hec montréal 3000 chemin côte sainte-catherine,standard life room, 1st fl oor (access via ascenseurs Nord)

program | week 1 • 21

WEEK 2 | BarCELoNa

July 17 - 24

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program | week 2wedNesday, July 17 th

arrIvaL IN BarCELoNa

thursday, July 18 th

arCHITECTUrE aND 22@

8:30MEEtInG POIntPlaça Catalunya

8:30 - 10:45Guided tour “Architecture and creative areas of Barcelona”

10:45 - 11:15Break

11:15 - 11:45Welcome and Barcelona week planningJaume VALLS (UB)

11:45 - 12:45the magnetism of Barcelona: understanding the attractiveness of the city for creative and knowledge workersMontserrat PAREJA-EASTAWAY (UB)

12:45 - 13:45the 22@ district and future challenges of the cityJ. Miquel PIQUÉ (Barcelona City Council)

13:45 - 14:45Lunch

14:45 - 16:00Knowledge Economy YardMiquel BARCELO (The Barcelona Key)

14:15Airport pick-up and transfer to the Barcelona city center

VeNues

mediatic BuildingBarcelona activa, c / llacuna, 162parc del castell de l’oreneta

VeNue

Barcelona airport

16:00 - 18:00Visit of Media tic and discussionEnric RUIZ GELI (Cloud 9)

18:00 - 19:15Visit of Barcelona Activa Entrepreneurship Center & Incubator

19:15transfer to Parc del Castell de l’Oreneta from Barcelona Activa

20:00 - 24:00Welcome dinner

24:00Return to Barcelona city center

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program | week 2

friday, July 19 th

DESIgN

9:15 - 9:30ROCA GALLERY COnCEPtNathalie NAVAL (Roca Gallery)

9:30 - 10:45ROCA InnOVAtIOn LABJosep CONGOST (Roca Innovation Lab)

10:45 - 11:30Break + visit of the Roca Barcelona Gallery

11:30 - 13:30Design and the C-K theoryMarine AGOGUÉ (École des Mines Paris)

13:30 - 14:00Departure to City Lab by tram

14:00 - 15:15Lunch

15:15 - 17:00Visit of Citilab and discussion Jose GALASO (Citilab)

17:00 - 18:30Co-societyAlfons CORNELLA (Infonomia)

18:30Return to Barcelona city center

VeNues

roca Gallery, (c / Joan Guel, 211)

citilab

saturday, JULy 20th

program | week 2 • 25

saturday, July 20 th

CrEaTorS

9:00 - 10:00Cosmo Caixa, Palau Macaya and CaixaForumRafael CHUECA (Fundació La Caixa)

10:00 - 10:303Rs: Review – Reflect - Recreate

10:30 - 11:00Break

11:00 - 12:15Beyond expectations: providing an aviation experienceMercè MARTI (Infinit Air)

12:15 - 13:30Working groups

13:30 - 15:00Lunch and Visit of Mies Van der Rohe Pavilion

15:00 - 16 :15Mercat de les FlorsFrancesc CASADESUS (Mercat de les Flors)

16:15Free afternoon

20:15transfer to “La Caseta del Migdia” from Plaça Espanya

20:30 - 23:30Dinner at “La Caseta del Migdia”

23:30Return to Barcelona city center

VeNues

caixa forum pavelló mies Van der rohemercat de les florsla caseta del migdia

26 • yulBcN

program | week 2suNday, July 21 st

SCIENCE aND TECHNoLogy

moNday, July 22 nd

gaSTroNomy

11:00 - 13:00Recap of Week 1

13:30 - 14:45Lunch

14:45 - 15:003Rs: Review – Reflect - Recreate

15:00 - 18:00Land, sea and airJosé Mariano LOPEZ URDIALES (Bloon)Jonathan WEBB (Volar-e project)

18:00End of the day

7:45MEEtInG POInt Plaça Catalunya

9:00 - 9:15Welcome

9:15 - 11:00the sense of the senses. the sense of Alícia.Judit AUGÉ (Món Sant Benet)Jaume BIARNÉS (Fundació Alícia)

11:00 - 11:30Break

VeNues

museu marítim de Barcelona av. drassanes s/N

VeNues

fundació alícia, sant Benet de Bages

11:30 - 12:15Chocolat factoryMichel LALINE (Chocolat factory)

12:15 - 12 :45Catalan cuisine and the Restaurant 7 PortesDaniel QUER (7 Portes)

12:45 - 13:15the creative roots of El Celler de Can Roca, an introductionJaume VALLS

13:15 - 14:15Creative strategies & gastronomyRafa PENA (Restaurant Gresca)

14:15Lunch

17:00 - 19:00Visit to Món Sant Benet and tour of “the medieval monastery and grounds”

19:00Return to Barcelona

© agence phéromones

28 • yulBcN

program | week 2

tuesday, July 23 rd

CrEaTIvE INDUSTrIESCo-DESIgN WorKSHop : rETHINKINg THE HoSpITaL

9:00Meeting point: Plaça Catalunya 9:30 - 9:453Rs: Review – Reflect - Recreate 9:45 - 10:45Field configuring events in the creative industriesJoseph LAMPEL (Cass Business School) 10:45 - 11:15Break 11:15 - 12:45Arts, science, research Josep PERELLÓ (UB) 12:45 - 13:30Doing business and living in Montreal and Barcelona: a personal viewAlfons CALDERÓN (Bureau du Québec in Barcelona)

13:00 - 14:30Lunch and visit of the Fabra i Coats

14:30 - 18:30Co-design Workshop – Rethinking the hospital from the users up. In collaboration with BEtA/university of Strasbourg and the université Catholique de Lille

COORDInAtIOnChristophe ABRASSART (Université de Montréal) and Cédric ROUTIER (IU2S, Université Catholique de Lille)

IntRODuCtIOn AnD DISCuSSIOn Patrick LLERENA (BETA/ University of Strasbourg)

VeNue

fabra i coats, fàbrica de creació, c / sant adria, 107

wedNesday, JULy 24th

program | week 2 • 29

wedNesday, July 24 th

SUmmEr SCHooL DEBrIEFINg aND CLoSINg SESSIoN

VeNue

miBa (museu d’idees i invents de Barcelona) c / ciutat, 7 Barcelona

VeNue

edifici històric uB Gran via de les corts catalanes, 585)

COntRIButORSBarbara BAY (La fabrique de l’hospitalité, CHU Strasbourg)Christelle CARRIER (La fabrique de l’hospitalité Strasbourg)Louis-Étienne DUBOIS (HEC Montréal) 18:30Return to Barcelona city center 19:30 - 21:30Visit of MIBA (Museu d’Idees i Invents de Barcelona) Pep TORRES (Director, MIBA) 21:30Dinner at MIBA

9:30 - 11:30Summer School final debriefing

11:30 - 12:00Break

12:00 - 13:15Creative musical monologueXavi LOZANO (Bufa & Sons)

13:15 - 14:00Closing ceremonyMaría CALLEJON (UB)Inés GARRIGA (Ajuntament de Barcelona)Alfons CALDERON (Bureau du Québec)Patrick COHENDET (HEC Montréal)Francesc Solé PARELLADA (UPC)

14:00 Farewell cocktail

* program subject to change without notice

30 • yulBcN

program | hec moNtrÉal maps

hec moNtrÉal maps

aCCESS map

hec moNtrÉal maps

FIrST FLoor

program | hec moNtrÉal maps • 31

program | traNsportatioN mtl

32 • yulBcN

tRAnSPORtAtIOn MtL

montreal has a well developped transit system that relies mostly on its underground metro system. although it does not cover the entire island of montreal, the metro system services the most dense areas including downtown and numerous universities.

fares are as follows:- a one-way ticket is $ 3,00; - a ten-ticket strip $ 24,50; - a tourist card costs $ 9,00 per day or $18,00 / 3 days; - the weekly card is $ 23,75.

transfers are valid for an hour and a half on the entire bus system, in one direction, and entitle you to take the bus to the metro or vice versa at no additional cost.

the bus and metro system operates seven days a week. most of the bus lines run from 5:30 am to 1:00 am. certain buses run 24 hours a day. the metro system comprises four numbered, colour-coded lines. the first train leaves at 5:30 am and the last leaves at 11:00 pm or 1:00 am depending on the line.

the metro runs from 5:30 am to 00:15 am on the st-michel /snowdon line and from 5:30am to 1:00 am on all the other lines.

chartered buses will be used for most professional visits.

program | traNsportatioN mtl • 33

34 • yulBcN

program | traNsportatioN BcN

program | traNsportatioN BcN • 35

tRAnSPORtAtIOn BCn

Barcelona has a clean, punctual, air-conditioned metro system that will take you to most of the major sites.

most of the city centre is pedestrianized and the roads that go through the centre can be quite small and congested. the Barcelona public transportation system or walking remain your best options.

taxis are an affordable alternative to public transport. taxis must charge you the amount displayed on the meter. a small surcharge may apply for extra-luggage.

tipping is welcome but not required.

36 • yulBcN

program | thaNks to

moNTrEaLa space for life

aimia canada

amsterdam university

Bell

Beta/universityof strasbourg

Biodôme de montréal

Bombardier aeronautics

centaury france

centre phi

cirque du soleil

coop hec montréal

crÉ de montréal

creative wallonia

disney imagineering

École de technologie supérieure (Éts)

École des mines paris

École polytechnique paris

f. &co

hec liège

hydro-Québec, ireQ

id campus

imagination for people

week 1

insectarium

institut de tourisme et d’hôtellerie du Québec (ithQ)

isG

living lab de montréal

maison radio-canada

mandalab

messier designers

mixeurtV

mouvement desjardins

pied carré

réalisations.net

rio tinto alcan planetarium

société des arts technologiques (sat)

ubi

ubisoft

université catholique de lille

université pierre-mendes-france, Grenoble

university of ottawa

university polytechnical of catalonia (upc)

emmanuelle Gharbi

program | thanks to• 37

moNTrEaL WEEK

prINCIpaL parTNErS

aSSoCIaTE parTNErS

WITH THE SUpporT oF

BarCELoNaactiva entrepreneurship

Barcelona activa

Barcelona city council

Beta/university of strasbourg

Bloon

Bufa & sons

Bureau du Québec in Barcelona

cass Business school

chocolat factory

citilab

cloud 9

destino claro

École des mines paris

fabra i coats

fàbrica de creació

fundació alicia

fundació la caixa

indexbook

infinit air

infonomia

week 2

program | thaNks to

38 • yulBcN

institut catholique de lille

la fabrique de l’hospitalité, chu

strasbourg

media tic

mercat de les flors

museu d’idees i invents de Barcelona (miBa)

modulmax

món sant Benet

museu marítim de Barcelona

oliviahub

pcB

restaurant 7 portes

restaurant Gresca

roca Gallery

roca innovation lab

the Barcelona key

université catholique de lille

université de montréal

Volar e-project

BarCELoNa WEEK

prINCIpaL parTNErS

aSSoCIaTE parTNErS

WITH THE SUpporT oF

program | thanks to• 39

40 • yulBcN

yoU arE WELComE To JoIN US

agaIN!

program | thaNk you

Brazil / caNada Workshop on Management of Creativity and Innovation

rio de Janeiroaugust 26th to 30th 2013

www.hec.ca/mosaic

fraNceÉcole d’automne en

management de la création

strasbourgNovember 4th to 9th 2013

creasxb.unistra.fr

BelGiumID CAMP - Semaine de la

créativité @ Creative Wallonia

liègeNovember 11th to 14th 2013

idcampus.be

SUmmEr SCHooL 5 th EDITIoN

program • 41

CoNTaCT INFoIN MONTREAL

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