summer internship reprt

Prestige Institute of Management and Research,Indore (M.P.)

SUMMER TRAINING REPORT ON

Kesar Alloys and Metals Pvt. Ltd.

PROJECT TITLEMarketing and Selling of Product

Submitted in partial fulfillment of the requirements of Under graduate Programme (UG)

Submitted by: Submitted to:Amit Jain Prof. Shakti Singh SolankiBBA V semester Section ‘E’

1 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.

TOPIC:-

Summer Training ReportOn

Kesar Alloys and Metals Pvt. Ltd.(Marketing and Selling of Product)

SUBMITTED BY:-

Amit Jain

UNDER THE GUIDANCE OF:-

Prof. Shakti Singh Solanki

SUBMITTED ON:-

16th August 2012

Prestige Institute of Management and Research, Indore

2010-2013


Prestige Institute of Management and Research,

Indore

DECLARATION

I, Amit Jain of Prestige Institute of Management and Research, Indore of TYBBA (Semester v) hereby declare that I have completed this project on Kesar Alloys and Metals Pvt. Ltd. (With special reference of Marketing and Selling of Product)during the academic year 2010-2013. The information submitted is true and original to the best of my knowledge.

DATE:

SIGNATURE OF STUDENT

PLACE: Indore

ACKNOWLEDGEMENT


This project has been made possible through the direct and indirect

cooperation of various persons, who have inspired me at every step of

my work. It is a matter of pride for me to acknowledge my profound

gratitude to my esteemed project guide Prof. Shakti Singh Solanki for

her valuable cooperation and guidance.

This summer internship training report would have never seen the light

of the day without the blessing of my parents. I am very thankful of

them for their constant support.

AMIT JAIN

PREFACE


The research provides an opportunity to a student to demonstrate

application of his/her knowledge, skills and competencies required

during the technical session. Research also helps the student to devote

his/her skill to analyze the problem to suggest alternative solutions, to

evaluate them and to provide feasible recommendations on the provided

data.

Kesar Alloys and Metals Pvt. Ltd. is one of the leading firms in

Manufacturing and Selling of reinforcement bars in overall the state.

My reporting manager is Mr. Gaurav Jain (Marketing Department Head)

I have undertaken training at Kesar Alloys and Metals Pvt. Ltd. crossing

from 16/06/2012 to 16/07/2012 as a part of my BBA course curriculum

and I thus, present a project report on it at best of my ability knowledge

and work done.

TABLE OF CONTENTS


S. No. CONTENTS PAGE NO.1. Industry study 72. Manufacturing Process 83. Graphical Process 94. Market 105. Organization structure 116. Financial profile of company 127. Products 138. Competitors 159. Introduction 1610. Statement of the problem 1711. Objective 1812. Research methodology 1913. Data Collection 2014. SWOT Analysis 2115. Analysis, Results And Findings 2316. Recommendations & conclusion 24

INDUSTRY STUDY6 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.

Kesar Alloys and Metals Pvt. Ltd. established in 2003 have proved its excellence in just a shot span of seven years. The company is located in Indore which is industrial capital of Madhya Pradesh. Using just the highest quality and exhaustively tested metals and creating only the perfection, our commitment is as strong as the base built by our products. With the escalation in construction industries and with the demand of better infrastructures in our economy, Kesar Gold TMT is rapidly becoming the most preferred choice for almost all the industries. Subjected to the minutest accuracy tests and high power testing, Kesar Gold TMT bars are the true form of strongest steel and would continue to grow with the time and demand.

MANUFACTURING PROCESS


Each KESAR GOLD TMT bar is put through Thermex® Process which gives it extra strength and ductility. KESAR TMT Rebars are hot rolled from ingots and subjected to PLC controlled on-line Thermex QST System in three successive stages:

(A) Quenching: Directly after leaving the last rolling mill stand the bar is passed through Thermex® cooling pipe where it is rapidly water quenched for suitable time depending on the size of the bar and the rolling speed. This hardens the surface of the bar to optimum depth by forming cooled martensite outer surface. However, the core remains hot and austenitic.

(B) Self-Tempering: When the bar leaves the quenching box, the core remains hot compared to the surface allowing heat to flow from the core to the surface causing tempering of the outer martensite layer into a structure called “Tempered Martensite”. The core still remains austenitic at this stage.

(C) Atmospheric Cooling: This takes place on the cooling bed where the austenitic core is transformed into ductile ferrite-pearlite structure. Thus the final structure consists of an optimum combination of strong outer layer (tempered-martensite) with a ductile core (Ferrite-Pearlite). This gives KESAR TMT its unique combination of higher strength and ductility.


GRAPHICAL PROCESS


MARKET


ORGANISATION STRUCTURE

KESAR ALLOYS AND METALS PVT. LTD HAS BEEN PROMOTED BY THE FOLLOWING FIRST DIRECTORS:

SHRI ASHOK KUMAR JAIN

SHRI ASHOK KUMAR JAIN IS THE PRODUCTION HEAD OF THE COMPANY AND HAS EXPERIENCE OF MORE THAN 30 YEARS OF THIS FIELD.HIS STRONG COMMAND OVER HIS STAFF AND DETERMINATION HAS ALWAYS MET THE DEMAND OF THE PRODUCT IN THE MARKET.

SHRI SUBHASH CHAND JAIN

SHRI SUBHASH CHAND JAIN IS FINANCIAL HEAD OF THE COMPANY AND IS SUCCESSFULLY RUNNING THIS INDUSTRY FOR MORE THAN 10 YEARS.HIS RIGHT DECISIONS AND TEAM WORK HAS MADE THIS FIRM A PROFITABLE ONE.

THERE ARE VARIOUS OTHER DEPARTMENTS SUCH AS MAREKETING WHICH IS OPERATED UNDER THE LEADERSHIP OF MR. GAURAV JAIN AND DISPATCHING OF PRODUCTS WHICH IS OPERATED BY MR. AASHISH JAIN.


FINANCIAL PROFILE OF COMPANY

COMPANY ENJOYS CREDIT LIMIT FROM ITS BANK VIA CC LIMIT LC LIMIT AND TERM LOAN.

ENJOYS 12 DAYS CREDIT FACILITY FOR ITS RAW MATERIAL I.E. INGOT.

ENJOYS 1+1DAYS CREDIT FACILITY FOR IRON SCRAPE SUPPLIERS

COMPANY GIVE 4+1 DAYS CREDIT FACILITY TO ITS DEALER AND DISTRIBUTOR.


PRODUCTS

M/S INGOTS


TMT BAR SIZE

08 MM

10 MM

12 MM

16 MM

20 MM

25 MM

32 MM

COMPETITORS14 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.

The Thermo Mechanically Treated TMT steel bars also known as

reinforcement steel and wire rods are primarily used by the construction

industry. The booms in the infrastructure and construction sector lead to

increasing demands of bar rods and wire. Thus attracting major players

into the field of Manufacturing TMT Bars n Rods. The following are

few names that are currently operating in the market:

Morya Sariya

Rathi Tmt Bars

Anant Tmt Bars

Shivangi Tmt Bars

Introduction


Kesar Alloys and Metals Pvt. Ltd. established in 2003 have proved

its excellence in just a shot span of Eight

years.

The company is located in Pithampur (Dhar)

which is industrial capital of Madhya

Pradesh situated near Indore.

Kesar Alloys and Metals Pvt. Ltd has been

promoted by the following first directors:

Shri Ashok Kumar Jain

Shri Subhash Chand Jain

The Company has been assessed by

International Certification Services Pvt.

Ltd. and registered as a complying with the

requirement of the International Standard.

Manufacturing and supply of TMT Bars and

Rods is also registered with Indian

Standard Institute(ISI).

With the escalation in construction industries and with the demand

of better infrastructures in our economy,Kesar Gold TMT is

rapidly becoming the most preferred choice for almost all the

industries for its TMT bar and rods.

STATEMENT OF PROBLEM


At Kesar Alloys and Metals Pvt. Ltd., I was exposed to various challenges while trying to convince the client to buy a TMT Bars at KesarAlloys and Metals Pvt. Ltd.

Initially due to very little knowledge about the field and the ever changing market conditions, I found it very difficult to cope up with the situation and act accordingly.

The tough competition, price variation, price fluctuation gave me tough time to convince the client to buy the Kesar Gold Tmt Bars. Added to that the weak market condition and sluggish demand made it very hard to sell the product.

OBJECTIVE


The objective of the study was:

1. To get the brief knowledge of Iron Industry

2. To get the detail information about the company and to analysis

the learning in past four weeks at Kesar Alloys and Metals Pvt.

Ltd.

3. To gain the knowledge about the market conditions.

4. To learn how to convince the client to buy a TMT Bars at Kesar

Alloys and Metals Pvt. Ltd.

5. How to handle the various questions raised by them and how to

deal with them.

RESEARCH METHODOLOGY


“Research methodology is the process of studying problems whose solutions are to be derived partly or wholly from facts. These facts may be statements of opinions, historical facts, those contained in records and reports, the results of tests, answers o questionnaires, experimental data of any sort, and so forth.”

The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. It provides us an advancement of wealth of human knowledge, tools of the trade to carry out research, tools to look at things in life objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively (scientific deduction and inductive thinking); skills of research particularly in the ‘age of information’.

The research methodology is a science that studying how research is done scientifically. It is the way to systematically solve the research problem by logically adopting various steps. Also it defines the way in which the data are collected in research project.

Problem Definition:

At Kesar Alloys and Metals Pvt. Ltd., I was exposed to various challenges while trying to convince the client to buy a TMT Bars at Kesar Alloys and Metals Pvt. Ltd.

Every day the price of our product kept on changing so I needed to quote the right price of our product to the client so that I neither lose my client neither I sell my product on a cheaper rate.

Thus providing me with great deal of challenge to adapt to situation and competition and market condition.

DATA COLLECTION


Data collection is any process of preparing and collecting data, for

example, as part of a process improvement or similar project. The

purpose of data collection is to obtain information to keep on record, to

make decisions about important issues, or to pass information on to

others. Data are primarily collected to provide information regarding a

specific topic.

A researcher should keep in mind the following factors while deciding

on the data collection methods. Nature, scope and objectives of research,

availability of funds and time and the precision needed.

PRIMARY SOURCE

This includes the Continuous interaction with the staff.

SECONDARY SOURCE

Various Brokers and Dealers of TMT Bars and Rods

Websites providing current rates of Bars and Rods

Expertise of the field

News papers

SWOT Analysis


Strength

Promoters experience.

Past performance of the company.

Familiar and proven technology.

High Equity Base of the promoters.

Expected growth in Iron and Steel due to heavy infrastructure

development in the state/national level.

Easy availability of raw materials and cheap labor.

Weakness

Uncertainty involved in raw material cost.


Opportunities

Plant is located at the commercial capital of the state.

The project has been designed and planned in the manner to

deliver best quality at economic pricing ,would provide

competitive edge to get preference over others.

The unit shall have ready and open market for TMT Bars.

Govt. imposing Anti Dumping Duty on import and prices of petrol

and diesel are rising, ultimately favors the local enterprenurors.

Threats

The emergence of new players may hit the volume and profitability

of the company.

Low utilization of installed capicity will reduce the profit margin.

Creation of Brand Image is must for the company.


ANALYSIS, RESULTS AND FINDINGS

At Kesar Alloys and Metals Pvt. Ltd., I found that company has strong

foundation of values and keeping lot of focus on quality and customer

satisfaction producing highest quality products which meet challenges of

present and future.

The marketing strategy of company that is not too aggressive but calm

and composed way by maintaining the relation with all its brokers and

dealers is proving to be beneficial for the company.

Also large amount of credit limit provides flexibility to the company,

making easier for company to sell product, also the strong hard work and

determination of the production department make the product readily

available even in the worst market situation,

The demand for the product is more and more but the emergence of

new players is hitting the volume and profitability of the company.

CONCLUSION AND RECOMMENDATIONS23 | P a g e Summer Training Report Kesar Alloys And Metals Pvt. Ltd.

After my research on the company and in the field I believe that to be

successful you would require following certain recommendations

sticking to these will certainly be rewarding in the long run after all it is

the discipline that can help you make huge profits. Hence spend some

time to understand these recommendations:

Company should try to increase its production capacity by

installing a furnace with larger capacity. Right now producing

capacity of its product is 90-100M.T/day

Company should also plan to expand its product line from TMT

bars to angle channel and round since it required same set up .

Company should be more flexible while dealing with clients and

customers

More sources of raw material should be generated.


summer internship reprt

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