summer internship - itc
TRANSCRIPT
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About the CompanyAbout the Company
ITC…India'sITC…India's foremost private sectorforemost private sectorcompaniescompanies …market capitalisation…market capitalisation
US $ 13 billion…turnover of US $ 3.5US $ 13 billion…turnover of US $ 3.5
billion.billion.
Rated…Rated… World's Best Big CompaniesWorld's Best Big Companies
by Forbes magazine.by Forbes magazine.
India's Most Respected CompaniesIndia's Most Respected Companies
by Business World.by Business World.
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ITC has aITC has a diversified presencediversified presence inin
- Cigarettes,- Cigarettes,
- Hotels,- Hotels,
- Paperboards & Specialty- Paperboards & Specialty
Papers,Papers,- Agri-Business,- Agri-Business,
- Packaged Foods &- Packaged Foods &
Confectionery,Confectionery, --Information Technology,Information Technology,
- Branded Apparel,- Branded Apparel,
- Greeting Cards,- Greeting Cards,
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ITC…country'sITC…country's biggest foreignbiggest foreignexchangeexchange earnersearners…US $ 2.4 billion…US $ 2.4 billion
in the last decade.in the last decade.
ITC employs overITC employs over 20,00020,000 people atpeople at
more thanmore than 6060 locations acrosslocations across
India.India.
It has more thanIt has more than 4,60,0004,60,000
shareholders in India.shareholders in India.
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HistoryHistoryITC…incorporated on August 24,ITC…incorporated on August 24,
1910…under the name of 1910…under the name of 'Imperial'Imperial
Tobacco Company of IndiaTobacco Company of India
Limited'Limited'..
ITC’s headquarter building,ITC’s headquarter building,
'Virginia House''Virginia House'… …Kolkata's most… …Kolkata's most
venerated landmarks.venerated landmarks.
Since 1974…Company'sSince 1974…Company's ownershipownership was progressivelywas progressively IndianisedIndianised……
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Due to company's multi-businessDue to company's multi-business
portfolio encompassing a wideportfolio encompassing a wide
range of businesses the full stopsrange of businesses the full stops
in the Company's name werein the Company's name wereremoved effectiveremoved effective September 18,September 18,
20012001 & the Company now stands& the Company now stands
rechristenedrechristened ‘ITC Limited’.‘ITC Limited’.
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1925…1925…ITC’sITC’s Packaging & PrintingPackaging & Printing
Business DivisionBusiness Division was set up…as awas set up…as a
strategic backward integration forstrategic backward integration for
ITC's Cigarettes business.ITC's Cigarettes business.
Today India's most sophisticatedToday India's most sophisticated
packaging house.packaging house.
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1975…launched its Hotels business1975…launched its Hotels business
with the acquisition of a hotel inwith the acquisition of a hotel in
Chennai…rechristened toChennai…rechristened to 'ITC-'ITC-
Welcomgroup Hotel Chola'.Welcomgroup Hotel Chola'.
2000… ITC's Packaging & Printing2000… ITC's Packaging & Printing
business launched a line of highbusiness launched a line of high
quality greeting cardsquality greeting cards
……'Expressions'.'Expressions'.
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LeadershipLeadership
CHAIRMANCHAIRMAN
Mr. Y C DeveshwarMr. Y C Deveshwar
EXECUTIVE DIRECTORSEXECUTIVE DIRECTORS
S S H RehmanS S H RehmanK VaidyanathK Vaidyanath
A SinghA Singh
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NON-EXECUTIVE DIRECTORSNON-EXECUTIVE DIRECTORS
J P Daly J P Daly
C R GreenC R Green
S B MathurS B MathurD K MehrotraD K Mehrotra
P B RamanujamP B Ramanujam
B SenB SenRam S TarnejaRam S Tarneja
B VijayaraghavanB Vijayaraghavan
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Governance StructureGovernance Structure
Corporate Governance in ITC takesCorporate Governance in ITC takes
place at three interlinked levels,place at three interlinked levels,
namely;namely;
- Strategic supervision by the- Strategic supervision by theBoard of Board of Directors,Directors,
- Strategic management by the- Strategic management by the
CorporateCorporate ManagementManagementCommittee,Committee,
- Executive management by the- Executive management by the
DivisionalDivisional Chief,Chief,-
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Corporate Social InitiativesCorporate Social Initiatives
ITC have undertaken several SocialITC have undertaken several Social
initiatives throughout its 95 yearsinitiatives throughout its 95 years
of existence, likeof existence, like
- Women Empowerment- Women Empowerment- Primary Education- Primary Education
- Livestock development- Livestock development
- Preserving Heritage- Preserving Heritage- e-Choupal initiative- e-Choupal initiative
- Social and farm forestry- Social and farm forestry
- Integrated Watershed- Integrated Watershed
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Different businessesDifferent businesses
FMCG:FMCG:
CigarettesCigarettes - ITC is the market- ITC is the marketleader in cigarettes in India.leader in cigarettes in India.
FoodsFoods -- August 2001…Entry intoAugust 2001…Entry intothe branded & packaged Foodsthe branded & packaged Foods
business…launch of thebusiness…launch of the Kitchen of Kitchen of IndiaIndia brand.brand.
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ITC has rapidly gain marketITC has rapidly gain marketstanding in all its 5 brands:standing in all its 5 brands:
- Kitchen of India- Kitchen of India
- Aashirvad- Aashirvad- Sunfeast- Sunfeast
- Mint-O- Mint-O
- Candyman- Candyman
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LIFESTYLE RETAILING:LIFESTYLE RETAILING:
ITC's Lifestyle Retailing BusinessITC's Lifestyle Retailing Business
Division has established aDivision has established a
nationwide retailing presencenationwide retailing presencethrough itsthrough its Wills Lifestyle chainWills Lifestyle chain of of
exclusive specialty stores.exclusive specialty stores.
ITC has also establishedITC has also established John John
PlayersPlayers as a brand for the midas a brand for the mid
market segment.market segment.
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GREETING, GIFTING &GREETING, GIFTING &
STATIONARY:STATIONARY:
ITC's stationery brandsITC's stationery brands PaperPaper
Kraft & ClassmateKraft & Classmate are the mostare the most
widely distributed brands acrosswidely distributed brands acrossIndia.India.
ITC's Greeting & Gifting productsITC's Greeting & Gifting productsincludeinclude Expressions RegaliaExpressions Regalia
greeting cards and giftinggreeting cards and gifting
products like autograph books,products like autograph books,
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SAFETY MATCHES &SAFETY MATCHES &
AGARBATTISAGARBATTIS::
ITC has commenced marketingITC has commenced marketingsafety matches sourced from thesafety matches sourced from the
small-scale sector.small-scale sector.
ITC has launchedITC has launched MangaldeepMangaldeep
AgarbattisAgarbattis across a wide range of across a wide range of
fragrances like Rose, Jasmine,fragrances like Rose, Jasmine,
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HOTELS:HOTELS:
ITC-WelcomgroupITC-Welcomgroup brand hasbrand hasbecome synonymous with Indianbecome synonymous with Indian
hospitality.hospitality.
These include,These include,
- Super Deluxe And Five Star- Super Deluxe And Five StarHotels,Hotels,
- Heritage Palaces,- Heritage Palaces,
- Havelis And Resorts and- Havelis And Resorts and
bli l iP bli R l ti
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Public RelationsPublic Relations
““Public Relations is the deliberate,Public Relations is the deliberate,
planned and sustained effort toplanned and sustained effort toestablish and maintain mutualestablish and maintain mutual
understanding between anunderstanding between an
organization and its public”organization and its public”
Over the years Public RelationsOver the years Public Relations
has become an integral part of has become an integral part of organizations.organizations.
Public Relations is thus practicedPublic Relations is thus practiced
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Corporate CommunicationsCorporate Communications
Most organizations, whetherMost organizations, whether
institutions, companies, orinstitutions, companies, orcorporations need tocorporations need to
communicate.communicate.
This process of communicationThis process of communication
with a wide variety of people haswith a wide variety of people has
to be continuous, two-way and isto be continuous, two-way and ismostly directed to gain mutualmostly directed to gain mutual
understanding and greaterunderstanding and greater
acceptance, which is calledacceptance, which is called
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My regular work…My regular work…
ScanningScanning different newspapersdifferent newspapersevery morning.every morning.
Making ClipsheetsMaking Clipsheets and sendingand sendingthem for circulationthem for circulation
Checking online editionsChecking online editions of of
newspapers.newspapers.
Filing ClipsheetsFiling Clipsheets into separateinto separate
dockets.dockets.
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W0rk doneW0rk doneA research on theA research on the Food andFood and
Beverages industryBeverages industry in India &in India &globally and preparing a report onglobally and preparing a report onit.it.
Visual DocumentationVisual Documentation of ITC.of ITC.
Media Analysis.Media Analysis.
Working in the 95thWorking in the 95th AnnualAnnualGeneral MeetingGeneral Meeting of ITCof ITC
Workin in the ’Com an ’s Annual
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Annual Report work Annual Report work Annual ReportAnnual Report before the Annualbefore the Annual
General Meeting of theGeneral Meeting of theshareholders…couriered to almostshareholders…couriered to almost
5,00,000 shareholders5,00,000 shareholders throughoutthroughout
the country.the country.
It’s aIt’s a statutory formalitystatutory formality, which, which
every Limited company has toevery Limited company has to
follow.follow.
It provides a clear picture on theIt provides a clear picture on the
Company’s performanceCompany’s performance to theto the
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The Annual Report of our companyThe Annual Report of our company
apart from the statutory featuresapart from the statutory features
also includes every year aalso includes every year a themetheme
featurefeature the topic of which changesthe topic of which changesfrom year to year.from year to year.
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Research on the F&B SectorResearch on the F&B Sector
Research on theResearch on the Foods andFoods andBeverages sectorBeverages sector, nationally as, nationally as
well as internationally.well as internationally.
It was aIt was a Secondary ResearchSecondary Research..
Exhaustive research done over theExhaustive research done over thenetnet, took help from certain, took help from certain
magazines and newspapersmagazines and newspapers andand
finally prepared afinally prepared a 150 pages150 pages
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Visual DocumentationVisual DocumentationITC Photo LibraryITC Photo Library… Huge archive of … Huge archive of
Company Visuals.Company Visuals.
Rearranging all the visualsRearranging all the visuals… list… list
them, name them, date of shootingthem, name them, date of shootingand all possible details.and all possible details.
Requires these visualsRequires these visuals…making…makingcorporate brochures, films, Annualcorporate brochures, films, AnnualReports, Chairman’s Speech andReports, Chairman’s Speech andother such reports.other such reports.
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Media AnalysisMedia AnalysisMedia Analysis for the periodMedia Analysis for the period Nov 05Nov 05
to Mar 06to Mar 06,,
It was basically about analysing howIt was basically about analysing howthethe Media has featured ITCMedia has featured ITC duringduring
this period from November to March.this period from November to March.
It’s about quantifying how much It’s about quantifying how much
positive and negative newspositive and negative news
have have
been generated about ITC.been generated about ITC.
Study all the dockets acrossStudy all the dockets across
different businesses of ITC and makedifferent businesses of ITC and make
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Annual General MeetingAnnual General Meeting
Pre-AGMPre-AGM
AGMAGM
Post AGMPost AGM
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My Learning'sMy Learning's
Know your companyKnow your company
ProfessionalismProfessionalism
Punctuality…Punctuality…be 10 minutes beforebe 10 minutes beforetimetime
Meet deadline…Meet deadline…on timeon time
Hard work + Smart work =Hard work + Smart work = SuccessSuccess
Be proactiveBe proactive
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AcknowledgementsAcknowledgements
The Delhi School Of Communication
Prof. Ramola Kumar, Dean, DSC
Mr. Subhas Mukherjee, ManagerCorporate Comm.
Mr. Arup Ghosh, Manager Corporate
Comm.
Mr. Krishnendu Sen
Col. B. S. Verma, Admin, DSC