summary of member communications survey - oclc world’s libraries. connected. summary of member...

The world’s libraries. Connected.

Summary of Member Communications Survey

Americas Regional Council meeting, January 20, 2012 #OCLC

Cathy De Rosa Vice President for the Americas and Global Vice President of Marketing OCLC


Who participated?

4,168 member librarians


Who participated

48%

31%

By library type

Academic Public Community college Law Medical Federal Government School State Government State Library Corporate Museum


By role

Director/Dean Manager Librarian Other

n = 3,308

Who participated?

n = 3,308

31%

32%

31%


Who participated?

41% 51%

By library tenure

5 years or less 6 to 20 years More than 20 years

n = 3,307

n = 3,307


Priorities The library:

Use, shape and format

Staying informed

Advice for OCLC

What we asked


The library: Use, shape and format

Staying informed

Advice for OCLC

Priorities


1. Access by mobile devices 2. Demonstrating library value to

funders 3. Digitization projects 4. Facilities/buildings issues 5. Licensed e-collections/e-books 6. Visibility of library’s collection 7. Ensuring Internet access 8. Future of education and the

library’s role

Which of the following is the highest priority for your library right now?

Live survey


Priorities of public librarians

Tops the list Missed the cut

Ensuring adequate Internet access 36%

Demonstrating value to funders 34%

Licensed e-collections/e-books 32%

Access to new technology 29%

Forming community partnerships 28%

Digitization projects 6%

Integrating social media 6%

Succession plans for library staff 6%

Open-source products 4%

Cloud computing 2%

n=1,161


Priorities of academic librarians



Future of higher education and the library’s role 42%

Facilities issues 39%

Visibility of library’s collection 30%

Digitization projects 23%

Succession plans for library staff 7%

Cloud computing 6%

Integrating social media 6%

Data curation 5%

Open access publishing 5%

n=1,786


Priorities of community college librarians



Future of higher education and the library’s role 45%

Visibility of library’s collection 43%

Facilities issues 35%

Access by mobile devices 32%

Cloud computing 6%

IR discovery and aggregation 2%

Deaccessioning print materials 2%

Open access publishing 1%

Data curation 0%

n=161


Differences in priorities between academic and community college

Academic Community College

Digitization projects 23% vs. 11%

Access by mobile devices 32% vs. 17%

The world’s libraries. Connected. OCLC Americas Regional Council

Top current initiatives

Public Academic Community college E-books 27%

E-sources 10%

Discovery tools 13%

Digital initiatives 11%

E-books 9%

Outreach/instruction 14%

E-sources 13%

E-books 11%


E-books, e-sources and digital initiatives combined

for 35% of top current initiatives for next year


Staying informed

Advice for OCLC

Priorities



Library use will increase

40

44

55

85

86

85

0 50 100

Academic

Community College

Public

Online Physical


72% of online Americans expect personal use of library to remain the same

Patron beliefs on use of library


Service points


In five years [on my campus], I would ideally like…

Live survey

1. More library locations 2. About the same number

of library locations 3. Fewer library locations 4. Fewer traditional

locations, but more service points (with a small footprint)

5. Don't know


In five years [on my campus], I would ideally like…

Live survey

1. More library locations 2. About the same number

of library locations 3. Fewer library locations 4. Fewer traditional

locations, but more service points (with a small footprint)

5. Don't know

3 25

5 63

4

1 2 3 4 5


40% of librarians would like things to be different

Future number of branches


46% of public librarians would like things to be different

Future number of public library branches

More branches

18%


46% of public librarians would like things to be different

Future number of public library branches

More branches

18%

Fewer branches

5% Fewer, but more

service points

23%


38% of academic librarians would like things to be different

Future number of academic library locations

More locations

8%

Fewer locations

6% Fewer, but more

service points

24%


30% of community college librarians would like things to be different

Future number of community college library locations

More locations

11%

Fewer locations

1% Fewer, but more

service points

18%


14%

25%

30%

27%

All librarians

Within 3 years 3-5 years More than 5 years Never Don't know

National digital library?


Why use the library?


Primary reason patrons use their public library

0 5 10 15 20 25 30

Use the Internet

Use computers

Access/borrow materials

Access/borrow books

62% expect reason to change over next 5 years

Access/borrow books

50% expect modest change; 12% expect significant change

n=1,193


Primary reason faculty use their academic library

0 5 10 15 20 25 30

Prepare class assignments

Request ILL

Access/borrow books

Access/borrow materials

Conduct research for lecture

Conduct research

Academic librarians

Conduct research n=1,602

46% expect reason to change over next 5 years

38% expect modest change; 8% expect significant change


Will the primary reason your patrons/faculty use your library change in 3 years?

Live survey

1. Yes 2. No


Will the primary reason your patrons/faculty use your library change in 3 years?

Live survey

1. Yes 2. No

47 53

1 2


Books, videos, music 30%

Support literacy 25%

Free internet access 24%

Free information for less fortunate 23%

Library’s role in the community

Books, videos, music 51%

Makes needed information freely available 32%

Place to read 29%

Place to learn 28%



Advice for OCLC

Priorities

Staying informed


1. Listserv

2. Email

3. Industry journals

4. Websites

5. Social media (Facebook + Twitter + LinkedIn, etc.)

6. Conferences

7. In-person discussions

What source do you use MOST to stay informed?

Live survey


Sources used to keep informed

Listservs and email

66%


Differences in sources used to keep informed

Directors Conferences 53%

Colleagues 48% Managers and Librarians Webinars 49% / 52%


Differences in sources used to keep informed

6-20 years Conferences 50%

5 years or less Blogs 21%


Your top three journals

Public Academic Community college

Library Journal American Libraries Public Libraries

The Chronicle of Higher Education Library Journal College & Research Libraries

Library Journal The Chronicle of Higher Education American Libraries


Top blogs

Library Technology Guides (Marshall Breeding) 11%

Annoyed Librarian (Library Journal) 9%

Public Academic Community college

Annoyed Librarian BlogJunction (WebJunction) Librarian in Black (Sarah Houghton-Jan)

Library Technology Guides (Marshall Breeding) Lorcan Dempsey’s Weblog Annoyed Librarian (Library Journal)

Annoyed Librarian (Library Journal) Library Technology Guides (Marshall Breeding) Librarian in Black (Sarah Houghton-Jan)


blogs

However, most don’t use blogs

53%

53%

59%

Public

Academic

Community College

n=3,562


Even fewer use Twitter

85%

83%

84%

Public

Academic

Community College

n=3,549

None

None

None



Staying informed

Priorities

Advice for OCLC


Total n=3,418

Served on Council n=72

Informed 30% 56% Somewhat informed 57% 40% Not informed 10% 4%

Are you informed?


Total n=3,391

Served on Council n=72

OCLC Member Updates 42% 64% Website 19% 29% OCLC Abstracts 15% 46% Facebook 3% 3% Twitter 2% 4%

How do you stay informed?


Most valuable aspects of membership

Resource Sharing

70%

n=3,423


• RDA and changing standards

• How to increase record quality

• Discovering library collections

• Advocacy/demonstrating value

• E-resources and e-books

• Cloud

Please research…


If OCLC could focus on one thing…

Academic libraries

• Improve discovery/access to information Public libraries

• Advocacy and demonstrating value Community college libraries

• Both * Continue cooperative value of keeping costs low


Questions?

summary of member communications survey - oclc world’s libraries. connected. summary of member...

Documents