Place, Location, Brand and Tag

Place and Location

Ways of making a ‘place’

• Living • Visiting • Designing• Building• Mapping• Knowing people there• Making Memories• Labeling, signing and tagging

Ways of knowing ‘location’

• Past knowledge• Reading signs• Interpreting space• Asking someone• Reading a map• Image matching• GPS coordinates• Text or audio description matching• Local radio beacon (RFID,NFC bluetooth etc)

Some questions

• How can locating help place making?• How can we knit together social encounters

and spaces over time?

• Preplanned Branding, formal procedures• Or• Ad hoc Tagging, emergent groupings and

agendas

Quick intro to GPS ‘location’ experiments

Tracking services

GPS based experiments

• Games– Blast theory’s work since 2004 e.g. Uncle Roy All Around You,

Rider Spoke– NavBall, Saints (Amsterdam)– “Come out a play festival”

• Art– Waag society – traces of everyday life– Geo-drawing– “Running Stitch” Jen Southern, Chris St Amand, and Jen Hamilton.

• Politics/community/Art• emo—mapping Christan Nolt• Starshed – Martin Reiser

Geodrawing

Community and political

Games, Play, Theatre

Tagging• Tags, labeling and branding• Tags in real space• Tags on maps• Pointers• Reminders• Call to attention• Layered• Emergent from the crowd, ‘bottom up’• Linking and remembering moments in time, places, people, documents• Degrees of solidification without ossification

…

Brief: “The Conference”

Explore the organisation, experiences, relationships and products of conferences and workshops

Imagine the ‘future conference’Use any means necessary.