Dr. Kang Mun Arturo Tan, Jr.Department of Management SciencesYanbu University CollegeApril 6, 201412:20 – 1:10 PMJ2- Main Auditorium

Discussing

“Predictive Analytics by Eric Siegel”

With

great

power comes g

reat

resp

onsibilit

y.

Spider2

Video

What is Predictive Analytics?

Input Parameters

Observations

Prediction About ASpecific Item (You)

A good prediction brings about economic value. It avoids making substantial errors.

How is the “Crystal Ball” created?

AlgorithmsDataAbout Others

How is the “Crystal Ball” created?

AlgorithmsDataAbout Others

Introduction- - -

Input Parameters

Observations

Prediction

MoneyMenMaterialsTime

Action

Chapter 1

success

failure

Press Conference

Input Parameters

Observations

Prediction

MoneyMenMaterialsTime

Action

Chapter 2

PositiveEffect onYou

NegativeEffect onYou

With great power comes great responsibility.

How Target knows when its shoppers are pregnant - and figured out a teen was before her father didRead more: http://www.dailymail.co.uk/news/article-2102859/How-Target-knows-shoppers-pregnant--figured-teen-father-did.html#ixzz2y5hGwILB

'If we send someone a catalogue and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable,' Andrew Pole, a statistician with Target told the New York Times' Charles Duhigg.

Algorithms DataAbout Others

Chapter 3

Mind Uploading

Blue Brain ProjectWeb Browsing

Medical Issues

http://en.wikipedia.org/wiki/Mind_uploading

Whole brain emulation (WBE) or mind uploading (sometimes called "mind copying" or "mind transfer") is the hypothetical process of copying mental content (including long-term memory and "self") from a particular brain substrate and copying it to another computational device, such as a digital, analog, quantum-based or software based artificial neural network.

MIND UPLOADING

Mind uploading may potentially be accomplished by either of two methods: Copy-and-Transfer or Gradual Replacement of neurons. In the case of the former method, mind uploading would be achieved by a scanning and mapping the salient features of a biological brain, and then by copying, transferring, and storing that information state into a computer system or another computational device.[4][5][6][7][8

Process from MRI acquisition to whole brain structural network [30]

Magnetoencephalography

Algorithms

DataAbout Others

Chapter 4

TrainingDataSet

TestDataSet

70%

30%

Traditionally called Machine Learning.

Input Parameters

Observations

Prediction About ASpecific Item

Chapter 5

ENSEMBLE – MULTIPLE MODELS CANCEL EACH OTHER’S ERRORS.

Marks ForEach Choice

Chapter 6

TEXTUAL QUESTIONS

Jeopardy Video

Jeopardy Explanation

I ATE SPAGHETTI WITH MEATBALLS.

I ATE SPAGHETTI WITH A FORK.

I ATE SPAGHETTI WITH MY FRIEND BILL.

DID YOU TASTE THE MEATBALLS?DID YOU TASTE A FORK?DID YOU TASTE YOUR FRIEND BILL.

JEOPARDY, NOT A DIRECT SUBSTITUTION.

Prediction

Chapter 7

Input

Input

Persuadable

Sure Things

Lost Causes

Do not disturb

MoneyMenMaterialsTime

Action

Uplift Model

Return on investmentBecause uplift modelling focuses on incremental responses only, it provides very strong return on investment cases when applied to traditional demand generation and retention activities. For example, by only targeting the persuadable customers in an outbound marketing campaign, the contact costs and hence the return per unit spend can be dramatically improved.

THANK YOU

FOR

YOUR

ATTENDANCE!

THANK YOU

FOR

YOUR

ATTENDANCE!Video1

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